Feb/Mar Harrisburg Battalion Newsletter

1. The Official Publication of Harrisburg Recruiting Battalion
FEB/MAR 2010 Vol 1, Issue 4
March Madness
Penn State - Fayette Basketball Tournament
page 4
STAND PROUD. STAND UNITED. STAND ARMY STRONG

2. CONTENTS FEB/MAR 2010 Vol 1, Issue 4
Departments 6
3 LEADERSHIP CORNER
4 BATTALION NEWS
7 EDUCATION
8 COLD STEEL FAMILY 9
Commander
Lt. Col. Stephen B. Lockridge
9 COMPANY CORNER
10
12 ARMY NEWS
Command Sgt. Major
Command Sgt. Maj.
Reginald K. Washington
Harrisburg Battalion Vision
Chief of Advertising & Harrisburg Battalion is committed to deliver excellence from recruiting with integrity and providing
Public Affairs quality service members as the strength of our all-volunteer Army. We strive to consistently achieve mis-
Staci Cretu sion and inspire Americans to proudly serve within the profession of arms in support of their Nation.
Public Affairs Specialist,
Associate Editor Harrisburg Battalion Mission
With integrity and selfless service, the Harrisburg Recruiting Battalion provides strength to the Army,
Bill Irwin
cares for the Soldiers, civilians, and families and develops community support for the military.
Administrative Assistant,
Layout Design
Angela D. Walter
1st Brigade Mission
The Battalion Newsletter is authorized by Victory Brigade prospects, processes, and sustains future soldiers to achieve its FY10 precision mission
AR360-1 for members of the U.S. Army. Con- requirements within the DA quality marks and resources allocated while simultaneously expanding
tents of this publication are not necessarily the both its market and number of partners; executes specified training and Command initiatives though
official views, or endorsement by the U.S. Gov- discipline and adhering to standards in accordance with Army Values and Ethos all the while ensuring
ernment, Department of Defense, Department the quality of life of its Soldiers, Civilians, and Family members.
of the Army, or the U.S. Army Recruiting Com-
mand.
The Newsletter is published bi-monthly by the
Advertising and Public Affairs (A&PA) Office, U.S.
Recruiting Battalion - Harrisburg.
Please mail or e-mai submissions and
letters to:
A&PA U.S. Army Recruiting
Battalion - Harrisburg,
54 M Ave., Suite 11
New Cumberland, PA 17070
COMM: (717) 770-6721
FAX: (717) 770-2707
E-mail: 1ebn-apa@usarec.army.mil
The Newsletter is currently distributed electron-
ically and will be sent to everyone on the bat-
talion distribution list and to those who request
a copy.
Deadline submissions for Apr/May.
edition is May 15.
2•

3. LEADERSHIP CORNER
Keys to Victory Leadership
and
the daiLy appLication of the soLdier’s creed
G reatings Steel Battalion! My previous article addressed transforming the Steel Battalion from “Good
to Great” and during our dialogue, while receiving Quarterly Training Briefs from Company leadership
and Station Commanders, one thing became glaringly apparent. Leadership will determine our future
success. Army leadership is defined as influencing people by providing purpose, direction, and motiva-
tion while operating to accomplish the mission and improving the organization. As Officers and NCOs, we Lt. Col. Stephen B. Lockridge
cannot accept anything less than the pursuit of exceeding standards (including mission) and instituting Battalion Commander
processes that will improve the organization after our departure. However, none of this is possible unless
each leader makes a personal commitment to excellence. How do we make this leap and complete our transformation to a better organiza-
tion? It is very simple. We must master the fundamentals of our craft, first as a Soldier and then as a recruiter. Guard against complacency and
remember the Soldier’s Creed. This creed is the motto that binds us together; it provides purpose to our service. Most importantly, embedded
in the Soldier’s Creed is the Warrior Ethos, which reminds us to live the Army Values; place the mission; and never quit, accept defeat, or leave
a fallen comrade. To ensure we remain reminded of these principles, I ask each company leadership team and station commander to post the
Soldier’s Creed inside their office. Much is required of a leader serving in the best Army the world has ever known. Are you willing to accept
that challenge and become the change agent that helps our organization to achieve greatness? Command Sgt Maj. Washington and I believe
you are up to the challenge. Now is the time. Let’s get after it, and see you on the high ground!
Steel 6
ethics in recruiting
“Black and White turns gray”
T he Army grooms and develops Soldiers to make critical decisions
in the absence or orders. The Army Values, instilled during Basic
Training, are the foundation used when making a decision of right and
27-37), is clouded by public
opinion, media perception,
and their influencers which
wrong, or facing Ethical Dilemma. When the results of this decision ap- dilutes their perception of
pear clouded, it is considered throughout the command as “walking in “black and white”. This genera-
the gray”. tion lives by a different belief
The Army Values are an extension of the beliefs that we feel are com- or value system than Soldiers.
mon to those of an average person. It is believed that civilians, who Recruiters are grouped with
enlist into the Army, possess the same belief or value system. However, “car salesmen”, who are brand-
reinforcement of Army Values is believed to be the solution of conflict- ed with the stigma that says,
ing values. Therefore, a Recruiter is perceived as an accurate represen- “they are liars”. To facilitate Command Sgt. Maj. Reginald K. Washington
Battalion Command Sgt. Major
tation of the values of the Army. Recruiters, shape the public’s percep- communication, you must first
tion of the Army, and inherently project the values of the Army in the understand and then earn the
community. trust of this generation.
During the Recruiting Course, recruiters are trained to accurately The clash of ethics between a civilian and a Solider begins to change
represent the facts about the Army, opportunities and benefits. They the clear views of what’s black and white. The Soldier, through training,
leave with these facts and the Army Values reinforced, which are black develops attributes of protection and defense for the weak. Civilians
and white. At this point with no variables that would dilute black and have their natural shield to counter all offensive actions which contra-
white, what changes a recruiter’s view to gray? dicts their need for survival. This fuels a recruiter’s ethical justification
Regulations, the first variable that blends black and white, are in- to view his decision in a “gray” manner. The recruiter will now choose a
tended to be used as interpretations, but only in a manner to qualify course of action based on these clashing factors of ethical values.
a Future Soldier. This begins to fog a recruiters understanding of mis- Soldiers, when faced with an ethical dilemma, will make black and
sion, beginning the cycle of decision making by Soldiers to determine white decisions common with the Army Values. Therefore, the ultimate
right and wrong. challenge is providing recruiters leader support, and information to
Effective communication with the target market, Generation X (ages make the ethical choice when all looks “gray”.
FEB/MAR 2010 • 3

4. BATTALION NEWS
SIGNIFICANT EVENTS
On the Cover
march madness
CG’s Four Pilars: Teamwork, Quality of Life, Army Values, and Standards
APRIL - Month of the Military Child
1 Newcomer’s Orientation Penn State - Fayette BaSketBall tournament
4 Easter
4 Hershey BEARS table exhibit - 1E3 Story and photos by
Bill Irwin
5-7 ICI - Carlisle Company Public Affairs Specialist
7 Community Covenant - Hazelton
City Council- 1E9 Left:
Sgt. 1st Class William Foy
9 New Recruiter Board talking to stident durning
the tournament.
12-16 Strength In Action Zone - School Blitz - 1E4
19 Orange County Chopper - 1E2
19 Army Heritage and Education Tour
22 Pittsburgh Media Day - 1E5
23 U.S. Army Reserve 102nd Birthday
23-24 Penn State Blue/White Garme - 1E7
MAY
2-6 Our Community Salutes of Pittsburgh - 1E5
6 New Recruiter Board
M
7 Newcomer’s Orientation arch Madness hit
10 Community Covenant - Support the Troops Uniontown the first
week of the month as more
Rally State Capital
than 20 colleges in the United
10-14 SIAZ School Challenge - School Blitz - 1E3 States Collegiate Athletic
Staff Sgt. Oscar Martinez, Uniontown Recruiting
15 Armed Forces Day - City Island Harrisburg Association descended on Station, receives the 2010 National USCAA program
Penn State–Fayette campus from Penn State-Fayette campus Athletic Director,
17-21 SIAZ School Challenge - School Blitz - 1E1 to compete in their national Vince Capozzi. The Army wasone of the title spon-
sors of the national basketball tournament.
31 Memorial Day championships.
Uniontown Recruiting
jUNE Station, who has an excellent relationship with the Fayette campus
11 New Recruiter Board and was asked to participate in this year’s basketball tournament. The
11-12 Army Strong Tour - PA Passing League station ended up being a title sponsor with two speakers at the awards
banquet, judging the skills competition, placement of several color
14 Flag Day - Army Birthday guards, signage throughout the gym and a booth directly in front of
24-27 Thunder in the Valley - 1E7 the entrance to the gym.
The partnership was not only beneficial for Uniontown recruiters;
27-30 Battalion Educators Tour - Fort Lee, Va.
it also provided a forum for the ROTC cadre to interact with the
student athletes. Lt. Col. Ron Bonomo from California University of
Pennsylvania said, “The synergy between ROTC and recruiting that
this outing is creating is wonderful. It is really providing us a foothold
here in this community, and I can only see our partnership growing.”
During the tournament one on one contact was made with more
than 400 prospects, 92 good leads and five appointments were made.
This is in addition to any ROTC inquiries that came across the table.
Sgt. 1st Class William Foy, station commander at Uniontown
expressed, “I was a little surprised at the number of student-athletes
that approached us asking about the Army’s tuitionprograms. Even
though many of them received at least partial scholarships, the
monies they are receiving are minimal when the full tuition payment
was taken into account. We plan on following up on each student’s
questions now that the tournament is over and they (the students) are
back to their day to day college activities.”
4•

5. BATTALION NEWS
pinnacle transformation
modernization oF the recruiting Force SPOTLIGHT
Story and photo by Bill Irwin
Public Affairs Specialist
O n February 16, Lt. Col. Stephen Lockridge,
Irwin, A&PA
Harrisburg Battalion Commander, took to the TV
studios of Comcast network’s “Local Edition” to explain Lt. Col. Lockridge and jill Horner prepare
to Pennsylvania viewers the new program of Pinnacle for Comcast Local Edition five minute
interview on Pinnacle.
Photo by Bill
transformation. Arrangements have been made with
the cable network to air the five minute interview in the
Harrisburg region sometime in May with a follow up in the Pittsburgh market in June-July.
“Local Edition” is a five minute news talk show aired every 20 minutes on the hour and
discusses topics of interest regarding, community, political and social, topics in the area. It Devin Howard
replaced a similar show titled “Comcast Newsmakers” on the network lineup. Resource Management Specialist
Jill Horner, the moderator for the show guided Lockridge through the show’s production
process and during the interview allowed him to elaborate on what Pinnacle is, how it is
affecting recruiting, and possibly more important how these changes would affect viewers Q: Where did you grow up?
and anyone interested in joining the Army.
Lockridge detailed how Pinnacle will allow young men and women (and their families) to Salem, NJ
experience a more team focused effort, how they will be able to interact with more than one
Soldier, and hopefully obtain a larger picture of the Army experience. Q: What’s your background? How did
When asked about the possible closing of Army Opportunity Centers, Lockridge assured you end up getting into Resource
Horner that not only will the Army remain in the community, but that communities may Management?
experience a heightened awareness of the Army in their area as a new state of the art mobile
center is deployed throughout the battalion. I spent over 20 years in the United States Marine
Corps, retired in 2003. For the past six years
hard worK and sacrifices
I’ve been working for Harrisburg Recruiting
Battalion. In the Marine Corps, my job was
finance so that is how I got into resource
aFrican-american’S honored management.
Q: What has been your most memorable
Story and photo by Staci Cretu moment working with the U.S. Army?
Chief, A&PA
When I won back-to-back Civilian of Year
T he U.S. Army takes special pride in
acknowledging African-Americans who
have served this country with honor and
awards!!!!
distinction and those who continue to defend
Lt. Col. Stephen Lockridge talking with Reading
our nation. On Feb. 4, approximately 300 High Schoolers about his Army story.
students and faculty of Reading High school
gathered for a presentation by Lt. Col. Stephen free, and that through the heroism of those
Lockridge, Harrisburg Battalion Commander. who fought and sacrificed before us, we can
They were shown the Army sponsored forge a future as bright as the one America’s
educational video; For the Love of Liberty. founding fathers envisioned when they wrote
The video illustrated a message that must the words that created a Nation.
be shared with the America of today, but Through presentations such as this, the
most importantly, it is a message that must hard work and sacrifices that African-American
be shared with the America of tomorrow. servicemen and women have made continues A 24/7 Resource for
Young people across the nation in schools
and universities must be aware of the price
to shape history in the thoughts, words, and
actions of revolutionaries, visionaries, and Military Members,
African-Americans paid for liberty, and the
part African American’s paid, and still pay for
in the dreams of generations today and to
come.
Spouses & Families
its preservation. It is vitally important for us to honor our
The presentation and video was an effort history and to learn from it. In doing so, we
of the U.S. Army along with Reading High create a future that can sustain our individual Call and Talk Anytime
School to remind students that freedom is not and collective success.
FEB/MAR 2010 • 5

6. BATTALION NEWS
honoring the forgotten students
Future SoldierS, SailorS, airmen and marineS
By Staci Cretu harrisburg battalion launches
TEAMWORK is key to continued success.
Chief, A&PA
pennsylVania passing league
I n May, high schools across Pennsylvania will honor their
best and brightest students in their graduating class. The u.s. army & “the sports flash” radio networK
scholars, athletes, musicians, artists, class officers and other teaming up for 7-on-7 passing league
leaders will step forward to receive honors and recognition
for their achievements.
As these special students step forward to receive their By Staci Cretu
well-deserved honors, there will be a group of students Chief, A&PA
who often go unnoticed. The forgotten students; the fu-
ture Soldiers, Sailors, Airmen and Marines; students that
have bravely committed to preserve our safety and the T he U.S. Army Harrisburg Recruiting Battalion is proud to announce
the launch of the Pennsylvania Passing League, the first component
of the 2010 Army Strong Tour. The 7-on-7 passing tournament will
freedom.
For the first time, this year, over 200 schools in Pennsyl- feature high school football players from throughout the Keystone
vania will make a difference through Our Community Sa- State. The Pennsylvania Passing League is an opportunity for high
lutes of Pittsburgh. Our Community Salutes of Pittsburgh school football teams from across the state to engage in a leadership-
a non-profit organization created to recognize and honor developing, team-building, skill-enhancing competition during the
graduating high school students (and their parents) who summer.
plan to enlist in the armed services after graduation. Depending upon the level of interest and the number of
May 6, 2010 at Soldiers and Sailors Memorial Hall in participating teams, the Pennsylvania Passing League may be a
Pittsburgh Pa. a formal banquet will be held to honor and single-day state championship event; two regional events (East
recognize new enlistees as well as ROTC cadets. The pro- & West) with teams qualifying for a single-day or weekend state
gram will be funded by donations from a variety of “stake- championship tournament; or series of state qualifying tournaments
holders,” including private citizens, community-based throughout the state with teams qualifying for the single-day state
non-profit organizations, veterans groups, local business, championship event. The tentative date for the Pennsylvania Passing
education, etc. Honorees will include graduating enlistees League Championship is the weekend of June 11-12. If enough teams
(and their parent(s)/guardian) representing all services/ participate, regional qualifiers would be held during the weekend of
components (i.e. Army, Navy, Marines, Air Force, Coast July 5. The site is to be determined.
Guard, National Guard, both active and reserve compo- The structure of Pennsylvania Passing League (PPL) Tournaments
nents). Also during the program, one high school educa- will consist of pool play to determine the qualifiers for the single-
tor will be recognized with the presentation of the “Colin elimination championship round. For example, with a 16-team PPL
Powell Leadership Award,” commending that individual’s tournament, the teams will be broken down into four pools of four
commitment to mentoring and supporting young adults teams each. Each team is guaranteed to play three games, with the
desiring to serve our nation. top two teams from each pool advancing to an eight-team single-
Our Community Salutes Steering Committee is compro- elimination tournament.
mised of a group of professionals in the Pittsburgh area Entry fee is $20 per player with a minimum, maximum of 12 players
who have made a commitment to support the Military, and per team. A school can enter multiple teams in the tournament. The
in particular those young people considering enlistment. cost of the entry fee covers the cost of an official PPL tee-shirt to be worn
by all competitors, referees, facility rental, and insurance. Trophies will
A simple thank you will go a long way. be awarded to the winning teams as well as the Pennsylvania Passing
League Most Valuable Player. A Pennsylvania Passing League All-Star
team will also be selected.
The 2010 Pennsylvania Passing League is part of the U.S. Army
Harrisburg Recruiting Battalion’s 2010 Army STRONG Tour, which
includes the Army Iron Man campaign, the Army STRONG Wrestler of
the Year, and the Army Rivalry Tour.
6•

7. EDUCATION is key
Educators tour
preparing for 2010 tour
By Mark Mazarella
Education Services Specialist (ESS)
T he Battalion will conduct its annual Educator/COI Tour to
Fort Lee, Vs. 2June 27-30. Fort Lee, located approximately Photos by Angela D. Walter
30 miles south of Richmond, Va., is home to the Quartermas-
ter School, and is also the new home for the Ordnance School, Photos of last years Educators
tour. Educators went to Fort
which is in the process of being relocated from Aberdeen Prov- Rucker, Ala. and Panama City
ing Ground under BRAC. Beach, Fl. to experience Avaiation
Our tour will focus on Advanced Individual Training (AIT) and and Diver training.
Soldier and Family quality of life programs. AIT Military Occupa-
tion Specialty (MOS) training at Fort Lee includes Parachute Rigger, Mortuary Affairs Specialist,
Petroleum Supply/Laboratory Technician, Water Treatment Specialist, Unit Supply Specialist, Au-
tomated Logistical Specialist, Food Service Specialist, and Shower/Laundry and Clothing Repair
Rpecialist.
In order to accommodate as many educators as possible, we will be traveling to/from Fort Lee
in two separate busses departing from Pittsburgh and Harrisburg. Each company should plan to
have up to seven educators on the tour.
During the tour participants will observe first hand, a sampling of the breadth of training op-
portunities available to high school and college graduates in today’s Army. Participants will also
learn about other aspects of “Army life,” including Soldier and family housing, education, health
care, and morale, welfare and recreation.
Recruiters should begin now to identify those educators/Centers of Influence (COI) who are
in the best position to directly impact our recruiting mission (i.e. those in direct contact with stu-
dents and/or those who make decisions regarding recruiter access), focusing to the maximum
extent on our “Must Win/Must Keep” zip codes and targeted schools, with particular emphasis
on those schools where market share is below expectations and/or barriers exist. As a secondary
priority, commanders may extend invitations to non-educator COIs who, by virtue of their posi-
tion, can be a positive influence on our recruiting mission.
Please direct questions pertaining to the Ed/COI Tour to the Battalion ESS, at 717-770-6318 or
mark.mazarella@usarec.army.mil
u.s. a rmy s.t.a.r. club program
b ecoming a resource to your schools
By Staci Cretu
Chief, A&PA
The S.T.A.R. Club Program, Students Taking Active Roles, is a foundation: Loyalty, Duty, Respect, Selfless Service, Honor, Integrity,
partnership between the high school and the U.S. Army created to and Personal Courage. The Army provides program of instruction,
leverage the expertise and resources of local U.S. Army recruiters recruiters provide structure, supervision and mentorship and the
to help students develop skills that will enable and encourage faculty advisor (educator) within the school provides school point
them to take active roles in their own life, within their families, their of contact and club oversight. Any student with a commitment to
school and community, with the ultimate goal of graduating high academic excellence, willingness to do their best, and desire to be a
school and creating enriching postsecondary options. The S.T.A.R. part of a team can participate in the S.T.A.R. Club. For more information
program employs the Army’s Values-based leadership doctrine as the contact Mark Mazarella, Battalion ESS.
FEB/MAR 2010 • 7

8. THE “COLD
OUALITY OF LIFE. Families are as important as the annual recruiting mission. STEEL” FAMILY
a pril
m onth of the m ilitary c hild
t he a rmy is committed to m ilitary youth .
a rmy family c oVenant : K eeping the p romise
For many years, April has been designated as the Month of the Military Child. This is
the second year Connect and Join, along with help from retailers across America, will
make the Month of the Military Child a truly unique one for all the children. this year
AC Moore Stores is joining in as a national chain sponsor, opening up their stores to
special Saturday events just for children, and with a focus on the military child during
the month of April!
w hat is afap a re you an e ffectiVe
w hy s hould you c are ? s ponsor ?
By Randy Readshaw
Soldier & Family Assistance Program Manager By Randy Readshaw
Soldier & Family Assistance Program Manager
T he Army Family Action Plan (AFAP) is input from the people of
the Army to Army leadership. It is a process that lets Soldiers and
Families say what’s working, and what isn’t – AND what they think will H ave you been appointed to sponsor an
inbound Soldier? If not, chances are you will
fix it. It alerts commanders and Army leaders to areas of concern that be during your tour as a Recruiter. The Department
need their attention and it gives them the opportunity to quickly put of Defense has created a new Sponsorship Training
plans into place to work toward resolving the issues. It often results in Program to help you effectively integrate your
legislation, policies, programs and services that strengthen readiness new teammates as efficiently as possible. Check
and retention. it out at eSponsorship Application & Training:
During a AFAP symposium, delegates are formed into work groups to http://apps.mhf.dod.mil/esat
consider and work on issues submitted throughout the year. In February,
delegates from Jim Thorpe, Harrisburg, and Greensburg companies met The online application provides:
in Reading for the Brigade AFAP symposium. Special thanks go to Sgt.
Daniel Sandoval, Sgt. 1st Class Stacey Heygood, and Mrs. Chris Domser • Registration for you and your newcomer
for their hard work and willingness to volunteer to have an impact on • Training and certificate for your files
Army welfare. If this sounds like something you might like to be a • Sponsorship Duty Checklist
part of next year, just let me know. The next symposium is tentatively • Newcomer and family needs assessment
scheduled sometime in February 2011. • Congratulations and Welcome letter
If you have issues or ideas you would like to see addressed, you can templates and packages
submit them at any time at Randy. Readshaw@usarec.army.mil. The • Links to important DoD and Service moving
format is rather simple: Title: summarizes the issue what is the issue websites
about?; Scope: describes the problem what is the problem and why is • Management and status updates
it a problem?; Recommendation: identifies the solution what do you • Reporting module
want to have happen? • Customer Satisfaction Surveys
Issues fall into one of three categories; Quality of Life, Medical and
Dental, or Force Support and Entitlements.
8•

9. COMPANY CORNER
Meet Your
Penn State University – Fayette Campus – Savannah DiMaio
Marketing/Management major, Savannah was
asked why she accepted this internship; “I found it
College AMbAssAdor
to be a great opportunity to increase my marketing
experience while working on campus with a well
respected organization.” She is looking forward to
organizing on campus events in order to promote the
Army education programs and job opportunities.
Slippery Rock – Gretchen Muri
By Staci Cretu Marketing major, Gretchen was asked why
she accepted this internship; “This internship
Chief, A&PA
will further my education in marketing and
advertising by promoting a well respected
I n a new partnership with UD on Campus (UDOC) and McCain Erickson
(agency of record) for the U.S. Army, announced that they will award
internship’s at seven Pennsylvania Universities for marketing, advertising and
organization such as the U.S. Army.” She feels
that she can gain more recognition for Army
programs on campus through peer-to-peer
business undergraduate degree students. These paid internships have been
communications.
awarded to students to introduce young people to a variety of U.S. Army
education programs and related careers while developing future leaders.
The Army Strong Brand Ambassador program was created to provide Lehigh University – Jasmine Hughes
skills training while providing college internship credits to those awarded Marketing major, Jasmine was asked why she accepted this internship; “I
the opportunity. This program will assist in educating college students about am looking forward to building relationships with students and organizations
U.S. Army programs offered to them through their peers. Ambassadors will on campus. I am looking forward to the opportunity to enhance my marketing
work to create brand awareness at pre-existing events like Greek life parties, skills while also learning about a brand that I had been pretty unfamiliar
organization meetings, sporting events, etc. The ambassadors will learn all with. It seems like an opportunity to work, learn, and have fun.” She believes
aspects social media networking well through the ambassador Facebook that she can foster relationships and use resources to help run a successful
page, www.facebook.com/armystrongambassador.com. This internship campaign. By using the tools and information she has been given, along with
program will be executed during the 2010 Spring and Fall semesters at each her creative abilities, she believes she will be able to give exposure and spark
university under direction of UD on Campus (UDOC). All events will fall in line interest among students.
with university policies and on-campus marketing guidelines.
This internship will provide these seven college students with the chance
to gain professional work experience and school credit while engaging Carnegie Mellon – Jon Simon
the student body. While skills’ training in the Army is always a priority, so is
encouraging college attendance or take continuing education courses. Business major, Jon was asked why he
accepted this internship; “I have an interest in
Kutztown University – Matt Halper event planning, marketing, and design. I would
Marketing/Management major, Matt was asked why he accepted this like to see what I can do with the program to
internship; “To gain experience and knowledge in marketing and sales related raise Army awareness.” Jon believes that he can
fields.” Matt feels he can help Kutztown University become a more interactive generate a lot of interest in the events, and use
campus where students feel comfortable attending events and interacting access to the events to access students.
with one another.
California University – Rachel Wagner LaRoche University – Tony Schleup
Business Management major, Rachel was Marketing/Business major, Tony was asked
asked why she accepted this internship; “It’s why he accepted this internship; “I am interested
always great to work independently and to in this internship for a number of reasons. For
challenge yourself to see what you can do. starters, becoming a Brand Ambassador for the
I was interested in the internship to test Army is an honor. As a college student, I am
my creative abilities. I realized, also, that it always looking to build my resume. The other
gave me a chance to do what I really love reason I chose to take this position is because a
doing: talking to people about something good friend of mine recently entered the Army
that can genuinely help them.” Rachel and just completed basic training. Due to his
would like to increase the genuine interest acceptance and success in the Army, I thought
of Cal U students in relation to the Army by this could be my way to help.”Tony wants to bring
first spreading awareness. Though people the Army to life on La Roche College campus
know what the Army is, the post-graduation by integrating the Army into the culture of La Roche. Once people fully
opportunities that are available aren’t clear understand what the Army is about, we can create and establish a stronger
to everyone. She will serve as a liaison between the students of Cal U and sense of brand awareness for the Army. Throughout his ten week internship,
the local recruiting office in order to build a long lasting, mutually beneficial he plans to integrate the Army into the La Roche Culture and provide a sense
relationship between the two. of awareness about the Army to students.
FEB/MAR 2010 • 9

10. COMPANY CORNER
2010 niKe regional combine - pittsburgh
This Just In... Story and photos by Angela D. Walter
Advertising & Public Affairs/Education Assistant
promotion E arly on the morning of Feb. 20, Pittsburgh
Company recruiters geared up to support
the 2010 Nike Football Regional Combine held
at the UPMC Sports Performance Center.
Photo by Bill Irwin, A&PA
As an extension of the 2010 All-American
Bowl program, the combine allowed the
high school football players, seniors and
top underclassmen, to showcase their skills.
The players also had the opportunity to get Combine participant completing
professionally SPARQ tested. SPARQ stands for one of the SPARQ sections.
speed, power, agility, reaction and quickness
Cpt. John Swaray counts
and allows the player to see their strengths and weaknesses.
pull-ups for one of the
combine participants During the event, recruiters assisted at many of the five stations the players
Maj. William Hammac pins Sgt. 1st Class Daniel Gilke.
rotated through. Being able to assist allowed the recruiters face to face
speed interaction with many of the players. Before
and after the event the recruiters also had the
Farewell power opportunity to meet with the players’ parents
and area coaches.
Richard F. Slippy - Battalion Applications agility Representatives from the University of
Pittsburgh ROTC teamed up to make this event
Trainer (BAT)
reaction a success.
QuicKness Left: Sgt. John Baugh congradulates one of the players on
his SPARQ stats
what are teens doing online?
By Staci Cretu
ARMY VALUES
Chief, A&PA
R eading Pa. teens they are accepting “friend requests” from the recruiter team at Reading Recruiting Station. There is no longer
any good reason to avoid Facebook for recruiting efforts. The site has crossed a threshold—it is now so widely trafficked that it’s
fast becoming a routine aid to social interaction.
Reading Recruiting Station has embraced the usage of Facebook within their community by highlighting they’re recruiting
efforts. With over 200 fans on their page, Reading is continuing to foster relationships with prospects, community members and
future soldiers. Reading Station Commander, Sgt. 1st Class Woodruff attributes Facebook to enhancing the relationship between
three potential future soldiers.
“I have more high schools friends on Facebook than I ever had in high school!” statement on a recent Facebook page. Like with
e-mail and cell phones, and as you begin to use it, you’ll notice more and different situations in which it proves helpful. With so
many people on Facebook, it’s now the best, fastest place online to find and connect with a specific person.
Ideas from Sgt. 1st Class Woodruff:
• When visiting the high schools, all students we speak to we
hand out our card with Facebook information
• A majority of your high schools will have a Facebook page,
research the school and “friend request” students. This allows
for further communication with students on their terms.
Discipline with
• During the Army interview at the station, the recruiter pulls up
the Facebook page to show the potential recruit other Future
Soldiers and activities that are happening in their area.
• FS Orientation and Hometown News Release – During the
orientation and when the applicant fills out the Hometown
News Release, they inform them that they will be contact
via Facebook interaction.
Everyone else is on Facebook. Are you?
10 •

11. COMPANY CORNER
Stories and photos by Bill Irwin
Public Affairs Specialist
O n Sunday, Feb. 21
during the American H arrisburg Recruiting
Station broke new ground
Officers of SAL Squadron #420 and
Harrisburg Company Commander Cpt. Eric
on Jan. 30 when Harrisburg Sutton look on as Sgt. 1st Class Shawn
Legion District 24 meeting,
Somerset American Legion Company Commander CPT Eric Smith signs the Community Covenant.
Post 181 signed a Community Sutton and Harrisburg Station
Covenant with the Armed Commander Sgt. 1st Class Shawn Smith signed a Community Covenant with
Forces. Greensburg Sons of the American Legion Squadron #420 located in Steelton, PA. The
Company Commander Covenant Signing occurred during the Squadron Awards Dinner.
CPT. Terry Redd, Somerset The signing covered several “firsts,” it placed the Squadron as the first
station commander Staff Sgt Squadron on record to perform a stand-alone signing in lieu of a joint signing
Janet Bailey and Somerset (Back Row L-R) Staff Sgt Janet Bailey, Alexander with the AL Post. It was also the first signing for new station commander
recruiter Sgt. Sean Blackburn Dombrowsky, David Koontz, Kirk Moore, George Smith.
signed with the Legion. This Knecht, John McNaul, (Front row) Sgt. Sean “I am honored and excited to sign with the Squadron,” said Smith “This
is a milestone for the Post as Blackburn, Larry Barclay, Jack Mosholder and evening’s events are providing me with the opportunity to get out in
it is the first Covenant to be Cpt. Terry Redd, with the Somerset Armed Forces the community and meet some outstanding individuals that really seem
signed in Somerset County. Community Covenant. concerned with each Soldier in my station, and Future Soldiers that may be
The Community interested in the Army.”
Covenant is a formal affirmation of support by state and local communities to As part of the night activities CPT Sutton was asked to provide the keynote
Service members and their Families –Active, Guard and Reserve. speech. During his presentation he relayed his Army story, introduced Smith
In addition to the Covenant the Redd presented the Post Commander as the new Harrisburg station commander and incorporated elements of
Larry Barclay with a Certificate of Appreciation and letter from the Chief of Black History month to the audience. Sutton addressed how proud he was
Staff and Secretary of the Army thanking them for their support. The Post was of all the Soldiers in his company and asked for assistance and support from
nominated for the award by Harrisburg Recruiting Battalion Commander LT. the community.
Col. Stephen Lockridge. The event was a milestone for the Squadron and was covered by the local
During the district meeting Redd was asked to offer his insight about community newspaper, the 326th MPAD, and The Keystone News the state
recruiting and retention issues the Post and District was having. After American Legion magazine.
weighing in with suggestions and possible solutions Redd and the recruiters Squadron Commander Joseph Rittner stated “We don’t take this
were presented a commanders coin and a round of applause for their service commitment lightly; we intend to stand behind the Soldiers in Harrisburg and
not only to the country but to the community. offer our services where we can. We want to make a difference.”
superintendents’ retreat usarec entertainment team presents
reaching out to our educatorS Sgt. 1St claSS Jamie Buckley
Courtesy Photo
By Cpt. John Swaray
Pittsburgh Company Commander
Story and photo by Staci Cretu
U SAREC Country Music artist Sgt. 1st Class Jamie Buckley performed at
the South Allegheny High School on the evening of March 29. The event
which lasted for approximately one hour was well attended by students,
Chief, A&PA
faculty and future soldiers of South Allegheny High School and friends and
T he Capital Area Intermediate Unit hosted the Spring 2010 Superintendents’
Retreat at the Bedford Springs Resort in Bedford, Pa. from Tuesday, March
23 through Thursday, March 25, Harrisburg Recruiting Battalion sponsored
family members from the McKeesport area.
As part of the Pittsburgh Company’s school penetration strategy, the
company commander, station commander and recruiters of the Century III
the program on Mar. 23. This sponsorship gave the Army exposure to an Recruiting Station coordinated with South Allegheny High School to bring
audience with 22 school district superintendents and two vocational-career Buckley to the high school.
center directors. Buckley performed for approximately one hour
The Battalion Commander, Lt. Col. Stephen Lockridge, Mr. Mark Mazarella, The company commander and first sergeant were on hand to meet
ESS and Staci Cretu, Cheif, A&PA attended the conference to provide an faculty and staff of the school and reaffirmed the company’s commitment to
overview of Army programs to include: March2 Success, ASVAB, A&PA partnering with the school. They also offered to serve as substitute teachers in
programs, Career Exploration, Army Ed Tour, etc. the absence of a teacher, and officiate or assist at school games
FEB/MAR 2010 • 11

12. ARMY NEWS
army opens expanded women’s museum documents to trace the history of the first
women to serve in the chaplaincy.”
The U.S. Army Women’s The U.S. Army Women’s Museum is the only
Museum held its grand Army museum that focuses on the contributions of females
opening and ribbon-cut- who’ve served, and it was only fitting that the month’s obser-
ting ceremony for its new
expansion during the vance be held there. This year also marked the 30th anniver-
Women’s History Month sary of President Jimmy Carter declaring the week of March 8,
Program, March 19 at 1980, as the first National Women’s History Week.
Fort Lee, Va. From left, Chambers kicked off the program and said the day was
Francoise Bonnell, Army dedicated to not only highlighting women’s contributions in
Women’s Museum acting
director; William Moore, the Army, but also the contributions of the museum.
deputy to the command- “Every day, the Army Women’s Museum is doing an amaz-
ing general, Combined ing job at rewriting women back into history,” Chambers said.
Arms Command and Sustainment of Excellence; retired Command Sgt. Maj. Michele S. Jones, “I hope the time will come that women’s history is just ‘his-
special assistant to the Secretary of Defense White House Liaison; Maj. Gen. James E. Cham-
tory.’”
bers, CASCOM, SCoE and Fort Lee commanding general; retired Maj. Gen. Dee McWilliams,
Army Women’s Foundation president; Brig. Gen. Jesse R. Cross, Quartermaster School com- Jones, the guest speaker, said she knows all about being
a part of history. By earning command sergeant major of the
Communicate and Enforce Standards
manding general; and Peggy Trossen, Army Women’s Foundation executive director.
U.S. Army Reserve, she was the first woman to serve as com-
Story and photo by Amy Perry , Fort Lee Public Affairs mand sergeant major of any of the Army components. She
was also the first woman selected as class president at the U.S.
FORT LEE, Va. (Army News Service March 23, 2010) -- A seven-year, $800,000 U.S. Sergeants Major Academy.
Army Women’s Museum expansion project here, concluded with a March 19 “Writing women back into history is important, as we
ribbon-cutting ceremony and Women’s History Month program. know too much of it is left out,” said Jones, as she reflected on
The museum expansion includes a new exhibit titled “writing women back the month’s theme. “There is history being made every day.
into history,” which corresponds with the Department of Defense theme for the The history is great, and good to know, but it’s the legacy left
2010 Women’s History Month observance. behind that is really important.”
About 200 guests attended the event, which included remarks by Maj. Gen. “Accomplishments and achievements tell me what you did
James E. Chambers, commanding general of the Combined Arms Support Com- when you lived,” she continued, “but legacy tells me how you
mand, Sustainment Center of Excellence and Fort Lee, and featured speaker, re- did it.”
tired Command Sgt. Maj. Michele S. Jones, appointed Special Assistant to the Jones said she couldn’t be where she is today without the
Secretary of Defense White House Liaison. Also attending the ceremony was re- women who came before her.
tired Maj. Gen. Dee McWilliams, Army Women’s Foundation president, and Peg- Serving in the military has not always been considered as
gy Trossen, AWF executive director. AWF was responsible for raising the funds for a typical path for women, Jones said, but women serving to-
the new expansion to the museum. day are taking the typical path because women have always
“The first temporary exhibit to be displayed in the new space examines the served in the military, from the earliest conflicts (American
history of women in the Army Chaplain Corps,” said Francoise Bonnell, AWM act- Revolutionary War) to the latest in Afghanistan and Iraq.
ing director. “It highlights their challenges and contributions in providing for “We are individuals who choose to serve our country, not
the spiritual needs of Army Soldiers. It uses original photographs and archival because we’re women, but because we can,” she said.
dod authorizes non-chargeable recuperation leaVe for iraQ and afghanistan
By Jim Garamone and the combatant commander must recommend Inability to take leave upon returning from a
American Forces Press Service it through the Joint Staff for approval by the under- deployment is a problem. The services want their
secretary of defense for personnel and readiness, people to take leave so they can decompress and
Retherford said. reintegrate with the families and communities. The
WASHINGTON -- Some deployed ser- To qualify for the program, members must be services have been allowing administrative leave
vicemembers will not be charged for serving in a leave restricted area, where no depen- upon redeployment from a combat zone, but gen-
rest and recuperation leave under a dents are allowed. They must be receiving hostile- erally limit it to local areas around bases.
new Defense Department policy. fire pay and in areas where travel in and out of Servicemembers already in Iraq and Afghani-
The new policy allows service- the country is restricted. “Two additional areas are stan who qualify to participate in the R&R program
members in designated areas to go that the duty has to be extremely arduous and the will qualify for the nonchargeable R&R program.
on rest and recuperation leave with- command has to foresee continuing combat op- The areas that qualify for the program have to be
out charge to their leave accounts. erations,” Retherford said. redesignated every two years.
“So in a sense, it is an administrative The benefit will take effect once an area is The commander of U.S. Central Command re-
absence and that’s up to 15 days,” designated by the undersecretary of defense for quested that Iraq and Afghanistan be designated
said Sam Retherford, the Defense personnel and readiness and will not apply retro- as nonchargeable rest and recuperation areas,
Department’s director of officer and actively. Retherford said. “We quickly coordinated this re-
enlisted personnel management. The Army identified the need as especially im- quest with the military departments to ensure we
In the past, the leave was charged portant for junior members, Retherford said, be- provided servicemembers with this new benefit as
to servicemembers’accounts, though cause they typically do not have a large amount quickly as possible,” he added.
travel time from the theater to the of leave accumulated. “At the end of their deploy- About 1 million servicemembers have partici-
airport closest to their destinations ment, there is very little in their leave accounts for pated in Centcom’s rest and recuperation program.
was not charged, Retherford said. rest, recuperation and reintegration to the family Due to the requirement for combat operations in
The nonchargeable rest and re- and community,” he said. “So this program means a presidentially designated combat zone, the non-
cuperation leave program will be they will not be charged for the R&R leave, and chargeable rest and recuperation program should
limited to the “most arduous” areas, they will have that leave upon redeployment.” be limited to U.S. Central Command, officials said.
12 •

13. ARMY NEWS
resilience school to open in april: tradoc releases new
warrior tasKs and battle drills
fort JacKson at forefront of army’s new
By Lisa Alley
mental fitness program
TRADOC Public Affairs
By Susanne Kappler
Fort Jackson Leader U.S. Army Training and Doctrine Command released
the Army’s new Warrior Tasks and Battle Drills, and
FORT JACKSON, S.C. -- When Staff Sgt. the Critical Individual Supporting Task List elaborat-
Keith Allen, an instructor at Victory Uni- ing on those tasks and battle drills, March 25.
versity, was selected to participate in A PDF document with the new information can
the Master Resilience Training pilot pro- be downloaded from the “What’s Hot” list on the
Army Training Network homepage.
gram at the University of Pennsylvania
The information is accessed using one’s Army
in August, he was skeptical, at best. Knowledge Online (AKO) password or Common Ac-
“I honestly had no idea what to ex- cess Card (CAC) login.
pect. All I knew was I was going to some- The last major overhaul of the tasks and battle
thing that had to do with the University drills was 2005, although the number of tasks and
of Pennsylvania and the psychology department,” Allen said. “I got up there, and on the first drills has evolved in response to lessons-learned
couple of days, my battle buddies and I thought, ‘There’s absolutely nothing they can do to from the battlefields of Iraq and Afghanistan.
help us. We’re hard-charging NCOs (noncommissioned officers). We’re infantrymen. We’re “We now have a list which has been unanimously
former drill sergeants. What do I need in terms of psychology?’” approved by all Army commands universally,” said Lt.
Gen. Mark Hertling, TRADOC’s deputy commanding
Allen said his attitude quickly changed once he understood how resilience training
general for Initial Military Training (IMT). “Some of old
worked and what kind of an impact it could have. tasks and drills introduced in basic training were not
“I recognized that there is some value in this,” he said. “And I can see the practical appli- relevant - they were not things most Soldiers would
cation across the spectrum. I can see it at home. I can see it at work in the garrison environ- use at any point in their careers. They’d see it one
ment. I can see it in combat. So, I guess, I got sold.” time and then never see it again.”
More than 600 Soldiers have been trained in master resilience to date; either at UP- The old tasks and drills list were organized under
enn or via video teleconference. Master resilience trainers are one of the four pillars of the headings such as “shoot,” “communicate,” “urban op-
Army’s Comprehensive Soldier Fitness Program, the Army’s long-term effort to improve erations,” and “move and fight,” and contained rough-
emotional, social, family and spiritual strength in Soldiers. ly 32 tasks, 207 subtasks and 12 battle drills.
The new list is streamlined, with 15 tasks, 76
The program, which was initiated in October 2008, is rapidly growing and will mark a
subtasks and four battle drills, organized under the
milestone with the opening of the Master Resilience Training school at Fort Jackson, April headings “shoot,” “move,” “communicate,” and “sur-
5. vive and adapt.”
“Fort Jackson will be at the cutting edge of the resiliency (program), and building and
continuing resilience in the Army,” said Col. Darryl Williams, deputy director of Comprehen-
sive Soldier Fitness. “I think we will be able to double our capacity ... and produce master
resilience trainers quicker and get them out where they’re needed on the front lines.”
About 750 students are scheduled to take the 10-day course this fiscal year before the
school will reach its full capacity of 1,800 in fiscal year 2011. The curriculum will consist
of three phases. During the first eight days, students will learn resilience fundamentals
based on UPenn’s principles of positive psychology. That phase is followed by instruction
on sustainment, which is comparable to the former Battlemind training. At the end of the
course, students will receive one day of enhancement training, which teaches them how
to maximize their performance.
Fort Jackson also plays a role in the administration of the Global Assessment Tool. The
GAT is an online tool that assesses a Soldier’s emotional, social, family and spiritual strength.
So far, more than 300,000 Soldiers have taken the GAT, which must be completed by May
31.
The other two elements of the Comprehensive Soldier Fitness program - beside the GAT and the MRT course - are online self development
modules, which are tailored to a person’s performance levels on the GAT, and institutional military resilience training.
Williams said that the Comprehensive Soldier Fitness program will have benefits for the entire Army.
“We’ll have Soldiers and civilians and family members who will be able to better deal with adversity, will be able to communicate better with
their loved ones, will be able to instill resiliency in the folks they’re charged with and will just be better. We will be a better fighting force by be-
ing a more resilient Army.”
Despite his initial skepticism, Allen said he is now convinced that the program will be successful. He said he advises Soldiers selected for the
MRT course to have an open mind.
“I am an infantry Soldier, so I had a lot of reluctance to do the program,” he said. “I know that people can overcome their reluctance. The
program will sneak in and people will find out that it works. If it weren’t worthwhile, I wouldn’t be involved in it myself. I guess I’m a personal
believer.”
FEB/MAR 2010 • 13