Confused about new top-level domains? In this presentation, we explain what they are, the purpose of nTLDs, examples and the most popular extensions based on pre-reservations. Visit https://www.1and1.com/new-top-level-domains for more information, to pre-reserve a new TLD, and to stay up-to-date with the latest news and developments.

1. 1&1 – New Top Level Domains
What are the new top-level domains?
® 1&1 Internet Inc. 2013
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2. What are the new top-level domains (TLDs)?
 A new realm of domain extensions for businesses and
consumers
 700+ options
 More customized domain names
 Covers multiple categories
 New TLDs will be launched
over the next few years
 First TLD will be available
as early as late 2013
® 1&1 Internet Inc. 2013
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3. Focus areas for new TLDs (a few examples)
Technology
Industry
Location
Hobby
.web
.shop
.nyc
.music
.blog
.doctor
.boston
.art
.tech
.consulting
.miami
.football
.email
.restaurant
.vegas
.sports
® 1&1 Internet Inc. 2013
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4. What is the purpose of new TLDs?
Large
demand and
little supply of
.com domain
names
Chance to
differentiate a
business from
competitors
New
opportunities
for SBs to
acquire their
desired
domain name
® 1&1 Internet Inc. 2013
Increase
brand
security
online
Develop
domain
portfolio
Improved
search
engine
visibility
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5. Example: Hotel in New York City
 Challenge: Most ideal domain name is already taken as
a .com
 Solution: New options with the new top level domains
 .hotel
 .nyc
 .booking
 .vacations
 .room
® 1&1 Internet Inc. 2013
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6. 10 most popular new TLDs
.web
.news
.inc
.app
.blog
.tech
.online
.site
.shop
.mobile
*According to 1&1’s pre-reservation tool
as of October 2013
® 1&1 Internet Inc. 2013
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7. Staying updated with 1&1’s Pre-Reservation tool
www.1and1.com/new-top-level-domains
 Pre-reserve your desired domain name
 Receive email updates on the new TLD process and
developments
 First come, first served basis
 No cost
 No obligation to
purchase the domain
when it is available
® 1&1 Internet Inc. 2013
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8. Thank you for your attention!
To learn more about new TLDs, visit:
www.1and1.com/new-top-level-domains
® 1&1 Internet Inc. 2013
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