SEO Search Engine Optimization Basics.

2. DISCLAIMER
Warning!
SEO is an ART and Science. SEO
techniques and common practices
change frequently. Please don’t take
any information presented as
absolute.

3. OVERVIEW OF TOPICS
Onsite Optimization
Basic Link Building
Social SEO

4. ONSITE – PAGE ERRORS
Check to make sure your site is error free:
http://validator.w3.org/
http://jigsaw.w3.org/css-validator

5. ONSITE - META TAGS
Meta elements are the HTML or XHTML <meta …
> element used to provide structured metadata
about a Web page. Multiple elements are often
used on the same page: the element is the same,
but its attributes are different. Meta elements can
be used to specify page description, keywords and
any other metadata not provided through the
other head elements and attributes.

6. META TAGS
M E T A N A M E
Title Tag
Description Tag
Keywords Tag
Robots Tag - Index, Follow
C O D E
<meta name=“title" content=“My
Page Title" >
<meta name=“description"
content=“My Page Description" >
<meta name=“keywords"
content=“Keyword1, keyword2,
keyword3" >
<meta name=“robots"
content=“index, follow" >
<meta name=“GOOGLEBOT"
content=“index, follow" >

7. TITLE - KEYWORDS
A good Title contains the
keyword or keywords.

8. META TITLE
A Good Title Strategy
1 Length
2 Keywords
3 Branding

9. TITLE - LENGTH
Shorter Is Better

10. TITLE - BRANDING
A good title contains your
company branding.

11. TITLE – GOOD EXAMPLE
Keyword 1 & Keyword 2 – Company Name
Ranked #1 for: “Flat Screen TV”

12. KEYWORDS
Keywords Rule: Target 2-3 specific
keywords per page.
Exception: Home Page – Target 3-
5 keywords on your website home
page.

13. LINK BUILDING 101
•Friends, Family, Business Contacts
•Search Engines & Local Directories
•Social Media Outlets

14. LINKS – FRIENDS, FAMILY, & BUSINESS
Some of the easiest and best link to
obtain are from your friends, family
members and personal business
contacts.
To get these links, simply pick up the
phone or ask them in person!

15. LINKS – SEARCH ENGINES & LOCAL DIRECTORIES
Google – google.com
Yahoo – yahoo.com
Bing! – bing.com
Ask.com
HotBot.com
Lycos.com
DuckDuckGo.com
Baidu.com
UrbanSpoon.com
Yelp.com
MerchantCircle.com
CitySearch.com

16. LINKS – SOCIAL MEDIA
Facebook – facebook.com
MySpace – myspace.com
Google Plus – plus.google.com
Twitter – twitter.com
LinkedIn – linkedin.com
Pinterest – Pinterest.com
Blogger – Blogger.com
YouTube – youtube.com
Don’t forget to ask your Friends, Family, and Business Contacts to share
your Social Pages across these platforms once set up!

17. SOCIAL MEDIA - OBJECTIVES
•1. Build Audience
•2. Generate Great Content
•3. Interact with Audience

18. SOCIAL MEDIA – BUILD AUDIENCE
Encourage your customers, friends, family, business
contacts, and everyone else in the world to like, friend,
follow, +1 you across all of your Social Platforms.
•Add your Social Sites Addresses to Business cards, email Footers,
and all Marketing Material.
•Add Easy 1 click buttons on your websites home page and contact page.
•Tell People in Person, on the Phone, and in email “You can find me on….”
”Like my page at…” “Follow my blog/feed by …”
•Ask your current friends, fans, follows, etc to share on their page, feed,
blog, post, etc….

19. SOCIAL MEDIA - CONTENT
1. Don’t Spam
2. Post relevant updates and useful information
3. Post about upcoming sales and specials to give your
follows an early notice and friendly reminder
4. Post and share other industry related topics, news, and
trends.
5. Best Content: Pictures and Videos of you, your customers ,
and your product, them using product, and being
happy/having fun!
Great Read – Facebook 101 for Business
http://blog.digitalkeydesign.com/2012/02/business-facebook-
101.html

20. SOCIAL MEDIA - INTERACTION
Interact with your fans personally and create a community for your
fans to engage with your brand online.
•Respond to comments – Good and Bad!
•Ask questions and respond to your feed back.
•Create Polls, raffles, give-a-ways, and special
offers for fans/follows only.
•Do more of what works (people like).
•Do Less what doesn’t work (don’t like).

21. THE END
Q & A
Thank You
-1 Internet Marketing
http://1internetmarketing.com
Slides from this presentation can be found at:
http://1internetmarketing.com/lessons/