The document provides tips on creating an effective resume and cover letter. It discusses the purpose and components of a resume, including the objective, education, experience, and skills sections. It also covers resume formatting best practices and common mistakes to avoid. Guidelines are provided for writing a strong cover letter, including the proper format, tone, and content. The importance of tailoring documents for each job application is emphasized.

1. How to Create a Strong
& Winning Resume
Dept. of Pharmacy
Gono Bishwabidyalay
Courtesy
GBPAA
Trainer:
Masum Chowdhury
Manager, Strategic Brand Management
Asiatic

2. What is Resume ?
A resume is a written document that is used to
highlight the skills, contributions, and
experiences that represent the personal brand
you want to portray to potential employers.

3. • A resume is a brief, informative summary of
your abilities, education, and experiences. It
should highlight your strongest assets and skills,
and differentiate you from other candidates
seeking similar positions.

4. • A good resume is an important element
toward obtaining an interview.
What is Resume ?

5. Tailor your resume to the type
of position you are seeking

6. Your resume should reflect the kind of skills
the employer would value

7. Types of Resume
• There are several types of resumes, used to
apply for job openings.
1. Chronological Resume
2. Functional Resume
3. Combination or Targeted Resume.

8. Chronological Resume
• A chronological resume starts by listing your
work history, with the most recent position listed
first. Your jobs are listed in reverse chronological
order with your current, or most recent job, first.
• Employers typically prefer this type of
resume because it's easy to see what jobs you
have held and when you have worked at them.
• This type of resume works well for job
seekers with a strong, solid work history.

10. Functional Resume
• A functional resume focuses on your skills and
experience, rather than on your chronological
work history. It is used most often by people who
are changing careers or who have gaps in their
employment history.

12. Targeted Resume
• A targeted resume is a resume that is
customized so that it specifically highlights
the experience and skills you have that are
relevant to the job you are applying for.

14. Purpose of Resume
• The purpose of Resume, is to obtain an
interview with a prospective employer, mostly
within industry.

15. Heading of Resume

16. Personal Contact Information
The beginning of your resume should always contain
your contact information. This includes your
name, street address, city, state and zip code.
A phone number and email address should also be
included in the heading. A home or cell phone
number may be used.

17. Personal Contact Information
• Only Name should be bold and in larger print
(14-20 font size)
• Permanent and/or Current addresses
• One reliable telephone number
• One professional email address

18. Objective of Resume
The purpose of an Objective/Career Summary is
to state your job objective or career goals and
qualifications. An Objective should be specific,
concise, and 1 to 2 lines in length.

19. Objective of Resume
The objective should focus on your desired
job title, if you choose to have one:
For example –
• To build a long term career in healthcare with
opportunity for career growth
• To use my skills in the best possible way for
achieving company’s goals
• To enhance my professional skills in a dynamic
and fast paced workplace
• Seeking a responsible job with an opportunity
for professional challenge

20. Objective of Resume
• Do not highlight your skills or what you want
to get out of the experience in the objective

21. Education
For recent graduates, the education section
usually follows the “Objective” or “Career
Summary” section.
Job seekers who have more extensive work
experience often place their “Education” section
below their “Work Experience” section.

22. Education
Include the following information:
• Name of institution where obtained or working
toward a degree
• Month and year of graduation (future and past)
• Official name of degree and/or certification
obtained or currently working toward
• Major and minor(s)
• Overall or major GPA (optional information)
• Omit high school information

23. Format
Keep the following rule of thumb in mind
when preparing the resume:
• Margin – Top: 0.8” - 1”;
• Sides and Bottom: 0.5” - 1”
• Order – Heading, Objective (if included), and
Education are listed first in that order
• Length – Undergraduate student - 1 page;
– Masters student 1- 2 pages

24. Format
Keep the following rule of thumb in mind
when preparing the resume:
• Font size and style – 10-12;
less fancy fonts (i.e., Calibri, Georgia, Arial,
Cambria, Times New Roman)
• Balance: White space and text space

25. Content
The makeup of your document should be
planned and powerful:
• Prioritize – Top two-thirds of the page receive
priority when highlighting key categories
• Own the Order – Don’t feel pressured to always
highlight Experience right after Education,
especially if it is not the most significant category
in relation to your background

26. Content
• Core Four – Company name, position held,
month/year of start and finish, and city and state
or country
• Formula for bullets = power verb + skill
demonstrated + linking verb + result and/or
contribution Example: Implemented new service-
oriented procedure in order to decrease wait
time for customers

27. Experience
Highlight paid, unpaid, and/or School /
extracurricular experiences that relate to
your desired objective.

28. Experience
• Additional titles for this section are: Experience,
Professional Experience or Related Experience
• Under the core four, emphasize relevant skills
used, contributions made, and/or accomplishments

29. Experience
• Use important keywords and hot topics relevant to
your field
• Do not mention names of previous
supervisors or advisors (Reference Page Only)

30. Related Courses
List official name of relevant courses:
• Consider giving a brief description of relevant
coursework, independent studies, or research
• Relevant Courses may not be as necessary for
graduate students to list coursework

31. Skills
• Highlight skills relevant to the job you want:
• Additional titles for this section: _____________
Skills or Competencies
• Technical, language, and/or unique skills
• Categorize or list together if they are all in the
same category

32. Computer Skills
• A computer skills section is essential on a
resume. Every employer requires a certain level
of computer knowledge. Even if it is a short list, it
is important to list those skills on a resume.
• List the programs individually instead of as a package
(Microsoft Word, Excel, PowerPoint, and Access
instead of Microsoft Office)

33. Additional Sections
Depending on your background, you may
want to add additional sections to your
resume:
• Leadership
• Activities or Extracurricular Efforts
• Honors or Awards
• Community Service or Volunteer
• Professional Affiliations
• Class Projects
• Research and Publications

34. Review of Resume

35. Resume Headings
Objective
Career Goal
Career Objective
Career Summary
Employment Objective
Professional Objective
Professional Summary
Summary of Qualifications

36. Resume Headings
Education
Academic Background
Academic Training
Educational Background
Educational Preparation
Educational Qualifications
Educational Training
Education and Training

37. Resume Headings
Experience
Additional Experience
Career Related Experience
Course Project Experience
Employment History
“Functional” Experience (e.g.
Finance Experience)
Internship Experience
Professional Background
Related Course Projects
Related Experience
Work Experience

38. Resume Headings
Activities
Activities and Honors
Affiliations
Associations
College Activities
Community Involvement
Extra-Curricular Activities
Professional Activities
Professional Affiliations
Professional Memberships
Volunteer Work

39. Resume Headings
Special Skills and Training
Areas of Experience
Areas of Expertise
Areas of Knowledge
Career Related Skills
Computer Skills
Language Competencies and Skills
Professional Skills
Qualifications
Special Training

40. Resume Headings
Publications
Conference Presentations
Current Research Interests
Papers
Presentations
Professional Publications
Research Grants
Research Projects
Thesis

41. Resume Headings
Honors
Academic Honors
Achievements
Awards
Fellowships
Scholarships

42. Resume Headings
Additional Sections
Interests
Portfolio
References
Related Courses
Web Portfolio
Writing Samples

43. Resume Tips

44. Resume Tips
Resume Language Should Be:
• Specific rather than general
• Active rather than passive
• Written to express not impress
• Articulate rather than “elaborate”
• Fact-based (quantify and qualify)
• Written for people who scan quickly

45. Resume Do’s
Be consistent in format and content
Use spacing, underlining, italics, bold, and
capitalization for emphasis
Make it easy to read and follow
List headings (such as Experience) in order of
importance

46. Resume Do’s
Within headings, list information in reverse
chronological order (Most recent first)
Avoid information gaps such as a missing
summer
Be sure that your formatting translated
properly if converted to a .pdf

47. • Use personal pronouns (such as I)
Resume Don’t
• Abbreviate
• Use a narrative style
• Number or letter categories
• Use slang
• Include a picture
• Include age or sex
• List of references on Resume

48. Top 5 Resume Mistakes
• Spelling and Grammar errors
• Missing email
• Using passive language instead of ‘action’ words
• Not well organized, concise or easy to skim
• Too long

49. Effective Cover Letter

50. • A cover letter is a type of job search
correspondence that is sent along with your
resume to a perspective employer to indicate
your interest in a job or position.
What is Cover Letter ?

51. What is Cover Letter ?
• A good way to create a response-producing cover
letter is to highlight your skills or experiences that
are most applicable to the job or industry and to
tailor the letter to the specific organization you are
applying to.

52. Purpose of Cover Letter
• Identifies the position for which you are applying
• Indicates your interest in the position and
employer
• States your main qualifications, with supporting
examples
• Refers the reader to your enclosed resume
• Specifies the action(s) that you will take in
pursuit of this employment opportunity

53. Rules of Cover Letter
Use resume paper, preferably white (8.5” x 11”)
with a matching envelope (email is also appropriate)
Ensure that there are no grammatical errors in the
letter
Make sure the letter is typed
Keep the letter brief and to the point - define an
objective
Avoid negative approaches - boastfulness,
exaggeration, inconsistency, etc.
Use specific relatable examples

54. Format of Cover Letter
Opening paragraph: Attract the interest
of the employer.
1) State why you are writing and give information to
show your interest in this specific organization.
2) Name the position for which you are applying and
how you heard about it.

55. Middle Paragraphs of Cover Letter
Create a desire on the part of the employer to
know more about you.
1) Explain why you are interested in working for this
employer.
2) Point out your achievements or qualifications in this
field, especially those that meet the job description or
requirements.

56. Middle Paragraphs of Cover Letter
3) Refer the reader to your general qualifications
on your enclosed resume. Highlight important
points from your resume.
4) Highlight points that will be of particular interest
to this specific organization.

57. Pave the way for the interview.
1) Ask for an appointment.
2) State that you will contact the employer in the near future.
3) Thank the employer for the consideration of future
employment.
Closing Paragraphs of Cover Letter

58. Top 10 Etiquette Rules

59. 1
• Be on time, a little early is fine. Arriving too
early shows bad time management skills and
puts your interviewer at a disadvantage.
Be on Time

60. 2
• Be courteous to EVERYONE. You never know
who they might turn out to be.
Be courteous to EVERYONE

61. 3
• Take as little ‘baggage’ with you as possible.
Carry a few essentials and an easy to hold
portfolio or briefcase.
Take as little ‘baggage’

62. 4
• Be open, friendly and, polite. Use active
listening and speaking techniques, have a few
good conversation starters prepared, and smile!
Be open, friendly and, polite

63. 5
• When offered hospitality, accept a minimum.
Avoid making heavy demands on support staff.
Accept a minimum

64. 6
• At a meal, choose wisely. Pick easy to eat
familiar foods.
Accept a minimum

65. 7
• Err on the side of caution when it comes to
alcohol. If your host offers a glass of wine and
you are comfortable, accept. Never feel
pressured.
Err on the side of caution

66. Generic Resume
15 reasons
Why you may not get Job Interview Call ?
Resumes that do not inspire
Clichéd Resumes
Your Resume does not use Key Words
Your Resume is formatted incorrectly
Your Resume is not targeted
You do not use a cover letter
You cover letter is boring/ Clichéd /generic
You Job Search is restricted to the internet
You are only seeking out the perfect job

67. Sell Yourself
 Take time writing your
resume, and tailor your
resume specifically to each
job you are applying.
Do not send out the same resume to every job
advert you see. Remember if you are sending
out generic Resumes then you will get same
generic responses.

69. Dept. of Pharmacy
Gono Bishwabidyalay
Courtesy
GBPAA
How to Create a Strong
& Winning Resume
Masum Chowdhury
B.Pharm, MBA, PGDSCM,ACMC
Manager, Strategic Brand Management
Asiatic
masum.pha@gmail.com,
01717642874 (Personal)/ 0193 7990014 (Official)
Thanks