180Fusion and Google co-hosted webinar on how businesses can reach potential customers wherever they search online. For more information visit; http://www.180fusion.com or call 1-877-321-4180.

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May 2014

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Today’s Agenda
Introductions (5 mins)
Any Time, Any Place, Any Device (10 mins)
Multi-Screen World: Insights for Succeeding (20 mins)
Key Takeaways (5 mins)
Q&A (5 mins)

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Introductions
180Fusion and Google

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Google, Channel Sales
Marketing Discussion
Heather Wilburn – Business Development Manager
• Educate clients on Google’s ever-growing suite of offerings
• Promote Search, Mobile, Display, YouTube as aligned with client
business needs
• Support clients in growing new business
Business Objectives for Clients:
• Joined Google in 2002 as founding member of AdWords advertising
program
• Initially managed SMB client relationships with a focus on developing
advanced online strategies
• Currently managing high profile agency partnerships for increased
adoption of, and success with, Google advertising solutions
Bio:

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180Fusion
Marketing Discussion
Scott Cohen – CEO
• Increase sales, general qualified leads, build brand
awareness by driving qualified traffic in profitable way
• Successfully leverage PPC, SEO, Social Media Marketing, Conversion
Optimization
• Support overall strategy for online client growth
Business Objectives for Clients:
• Industry veteran with 17+ years in software and internet sector
• Responsible for overall vision and strategy for 180Fusion
• Recognized Thought Leader in internet marketing
• Successfully supported Fortune 500 executives to SMB market on global
marketing initiatives
• On the Board of Directors of Non Profit and privately held technology
companies
Bio:

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Any Time, Any Place, Any Device
The Digital Revolution

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2006
1B
2003
500M
1994
Users 77M
1998 2000
400M
2010
1.9B
distribution and
commerce
information communication
“buy”“read” “talk”
The digital revolution in context

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MORE THAN 50% OF ONLINE DEVICES ARE
MOBILE

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digital information in the world
(videos, photos, music, texts, etc.)
800 exabytes2010
2020 53 zettabytes
internet users worldwide
2010 1.9 B
2020 5 B
mobile subscribers
2010 5 B
2020 10 B
That growth is still going….

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Moment Search Conversion Report
The audience journey has changed
Source: Google Multi Screen World Study, 2013, www.thinkwithgoogle.com
65%of retail search journeys start
on mobile
Consumers have new ways to convert

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90%
10%
Majority of our daily media interactions are screen based
Base: All Device Interactions – PC/Laptop (3817); Smartphone (6057); Tablet (542); TV (3592). Q. Which of the following did you use? Q. What else
did you use at the same time? Note: Respondents were asked to consider printed hard copies of Newspaper and Magazine.

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Context drives device choice
Today consumers own multiple devices and move seamlessly
between them throughout the day

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There are two modes of multi-screening

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There are two modes of multi-screening

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Consumers rely on search to move between devices
Base: Have Started Activity on One Device & Continued on Another: Searching (923); Browsing (1172); Shopping (969), Watching a Video (623). Q.
You mentioned that you have started each activity below on one device and then continued it on another device. For each activity (column), please
indicate the way(s) in which you did this.

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Multi-Screen World: Insights for Succeeding
What we expect this year

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DO YOU HAVE MULTI-SCREEN STRATEGY?

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Do you have an integrated search strategy?
first 5-6 links on the left get the most attention
after 2 seconds after 8 seconds
search engine results page heat map

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Digital Marketing Spend for Companies in 2014*
*Source: SEMPO State of Search Marketing Report 2013
• Eight out ten marketers
identify mobile as significant
– yet only 3% of marketing
budget goes to this area
• Nearly half of digital
marketing budget is spent on
search, with 31% on Paid
Search and 18% on SEO
• 63% of businesses will be
increasing their paid search
budget for 2014, while 47%
plan to do so for SEO

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There’s a simple way to think about this

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Always there

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Across the whole web

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Midnight 3am 6am 9am 12pm 3pm 6pm 9pm
On all devices, at all times of day
Google internal, 2013
AT&T Nielsen, Clickstream Study, 2010

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Always relevant

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Relevant to intent

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Relevant to device

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Relevant to time of day

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Relevant to content

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Always optimized

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Attribute, evaluate and optimize
the whole customer journey

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180Fusion and Google helps you complete the picture
Display Ads: Reach
users further down the
purchase funnel;
engage & re-engage
them!
Mobile Ads: consumers turn to
their devices in various contexts –
be there when they do!
Google and 180Fusion
support teams can help
you increase your
success

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Key Takeaways

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• Find out how much of your
traffic/revenue is coming
from mobile. What's been
the growth?
Key Takeaways
Be There

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• Find out how much of your
traffic/revenue is coming
from mobile. What's been
the growth?
• Try your own site on mobile and do
a transaction. Was it what you
expected?
• Try a search for your own product on
mobile and tap on it. Is the
experience easy to complete?
Key Takeaways
Be There Be Relevant
For Constantly
Connected Customers
Engage New
Consumer Contexts

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• Find out how much of your
traffic/revenue is coming
from mobile. What's been
the growth?
• Try your own site on mobile and do
a transaction. Was it what you
expected?
• Try a search for your own product on
mobile and tap on it. Is the
experience easy to complete?
• Follow-up with your digital team on
how they measure mobile ROI.
• Are you accounting for mobile's
impact on in store sales, call center
sales, cross device sales?
• If you have an app, ask your team
how they value app users.
Key Takeaways
Be There Be Relevant Be Optimized
For Constantly
Connected Customers
Engage New
Consumer Contexts
Measure All
Conversions

39. Google Confidential and Proprietary 39Google Confidential and Proprietary 39Google - confidentialSource: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Searches that have non-SERP click outcomes
n=1,372 Q: How long after the search on your mobile device did you start these activities?.
Eric Hannelius
Vision Payment
Solutions
President & CEO
“180Fusion Remarketing on Google allows us to
add value back into our ‘sunk’ costs. It’s a great
opportunity to win back those users that we’ve
already driven to the site through other
advertising campaigns.”
Eric Hannelius
Vision Payment
Solutions
President & CEO
“180Fusion’s SEO and SEM solutions on Google
allows us to maximize our digital marketing so
we’re in front of our addressable market at the
right time and at an efficient cost.

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Q&A

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For Personalized, One on One Consultation,
For Webinar Attendees Only
webinar@180fusion.com
877-321-4180
thank you!