1. 168Report-China Market Research Reports
Investigation and Forecast of Chinese oral hygiene industry （2009-2010）
Hard copy : 1500 USD
Electronic copy(PDF) : 1500USD
Enterprisewide copy : 1600USD
Pages:88
Published date :Sep, 2009
Publisher: 168Report
Contact: Mr. Peter Lee +86-10-82965190 +86-13161572746 sales@168report.com
Index of the report
INVESTIGATION AND FORECAST OF CHINESE ORAL HYGIENE INDUSTRY （ 2009-
2010） 8
CHAPTER ONE SURVEY OF ORAL HYGIENE INDUSTRY 8
Section I Areas and Classifications of oral hygiene industry 8
I. Oral hygiene industry 8
II. The context of oral hygiene industry 8
Section II The analysis of the characteristics of oral hygiene industry 9
I.The scale of industrial assets 10
II. Sales scale of the industry 10
III. The profit analysis of the industry 11
IV.The analysis of the industrial profitability 12
CHAPTER TWO CHINESE ORAL HYGIENE MARKET 12
Section I The analysis of Chinese oral hygiene market size 12
I. The analysis of market size between 2004 and 2008 12
II. The forecast to the market size between 2008 and 2010 13
Section II The analysis of present situation of Chinese oral hygiene market14
I.The analysis of market supply and demand 14
II.The characteristics of market competition 15
Section III The developing trend of oral hygiene market 16
I.The forecast to supply and demand 16
II.The forecast to the product structure 16
III.The forecast to brand structure 17
IV.The forecast to regional structure 17
V.The forecast to marketing means17
CHAPTER THREE INDUSTRY SEGMENTATIONS – THE ANALYSIS OF TOOTHPASTE
MARKET 18
Section I The components and classifications of toothpaste 18
I.Raw materials of toothpaste 18
II. The classifications of toothpaste 20
Section II The history of Chinese toothpaste market 21
168Report Mr.Peter Lee sales@168report.com 13161572746 8610-82965190 Page 1

2. 168Report-China Market Research Reports
The first stage (1949 ~ 1982) 22
The second stage (1983 ~ 1991) 22
The third stage (1992 ~ 1995)22
The fourth stage (1996 ~ 2002) 22
The fifth stage (2003-present)23
Section III The situation analysis of toothpaste market in 2006 23
I.A summary of overall market in 2006 23
II.The analysis of market environment in 2006 24
III.The analysis on competitive means of the major brands 26
Section IV The analysis of the toothpaste supply in 2008 28
I.The analysis of toothpaste production between 2003 and 2008 28
II.The regional supply of toothpaste between 2005 and 2008 28
Section V The analysis of toothpaste consumption 30
I.The analysis of toothpaste consuming groups 30
II.The analysis of the characteristics of consuming regions 31
III.The analysis of consumers’ behaviors 31
IV.The research result of consumers 32
Section VI The analysis of toothpaste enterprises’ trends 34
I.Merger and reorganization of toothpaste enterprises 34
II.The problems of domestic toothpaste enterprises 35
Section VII The forecast of the developing trend of the market 36
I.The forecast of the products’ development 36
II.The forecast of the price’s development 37
III.The forecast of the development of channels 38
IV.The developing trend of promotion 39
CHAPTER FOUR THE PROFIT ANALYSIS OF TOOTHPASTE ENTERPRISES IN 2007 39
Section I Guangzhou Colgate Co. Ltd 39
I.Corporate overview 39
II. The profit analysis of 200741
Section II Fortune Chemicals (Zhongshan) Co. Ltd 42
I.Corporate overview 42
The profit analysis of 2007 42
Section III Liuzhou LMZ Co. Ltd 43
I.Corporate overview 43
II.The profit analysis of 2007 46
Section IV Masson Group 46
I.Corporate overview 46
II.The profit analysis of 2007 47
Section V Guangxi AOQILI Co. Ltd 48
I.Corporate overview 48
II.The profit analysis of 2007 48
Section VI Shanghai WhiteCat Co. Ltd 49
I.Corporate overview 49
168Report Mr.Peter Lee sales@168report.com 13161572746 8610-82965190 Page 2

3. 168Report-China Market Research Reports
II. The profit analysis of 200750
Section VII Chongqing Dencare oral care Co. Ltd51
I.Corporate overview 51
II.The profit analysis of 2007 53
Section VIII Lion Daily Necessaries Corporation 53
I.Corporate overview 53
II.The profit analysis of 2007 54
Section IX Tianjin Blue Sky Group 55
I.Corporate overview 55
II.The profit analysis of 2007 56
Section X Beijing LG daily chemical Co. Ltd 57
I.Corporate overview 57
II.The profit analysis of 2007 57
CHAPTER FIVE ENTERPRISE SUBDIVISION – THE ANALYSIS OF TOOTHBRUSH
MARKET 58
Section I The analysis of present situation of toothbrush market 58
I.The analysis of toothbrush brands 58
II.The analysis of toothbrush market size between 2007 and 2010 59
III.Overview of Hangji—town of toothbrush in China 60
Section II The analysis of electric toothbrush market 61
I.Introduction of electric toothbrush 61
II.The analysis of the market condition and trend of electric toothbrush 61
III. The competition and opportunity in the electric toothbrush market63
IV.The analysis of the electric toothbrush marketing 63
CHAPTER SIX THE PROFIT ANALYSIS OF TOOTHBRUSH ENTERPRISES IN 2007 65
Section I Jiangsu SANXIAO Group 65
I.Corporate overview 65
II.The profit analysis of 2007 66
Section II Hi-P International Limited (Shanghai) 67
I.Corporate overview 67
II.The profit analysis of 2007 67
Section III Yangzhou New Star toothbrush Co. Ltd 68
I.Corporate overview 68
II.The profit analysis of 2007 69
Section IV XIGAO plastics (Shenzhen) Co. Ltd 70
I.Corporate overview 70
II.The profit analysis of 2007 70
Section V Yangzhou 5A Group 71
I.Corporate overview 71
II.The profit analysis of 2007 73
Section VI Yangzhou JORSAN plastics Co. Ltd 73
I.Corporate overview 73
II.The profit analysis of 2007 74
168Report Mr.Peter Lee sales@168report.com 13161572746 8610-82965190 Page 3

4. 168Report-China Market Research Reports
Section VII Yangzhou Jieyingte Daily Chemicals Co. Ltd 75
I.Corporate overview 75
II.The profit analysis of 2007 75
Section VIII Yangzhou XINGSHENG brush Co. Ltd 76
I.Corporate overview 76
II.The profit analysis of 2007 76
Section IX Yangzhou SAITE Brush Co., Ltd 77
I.Corporate overview 77
II.The profit analysis of 2007 78
Section X Yangzhou Five Star toothbrush Co. Ltd79
I.Corporate overview 79
II.The profit analysis of 2007 79
CHAPTER SEVEN THE INVESTMENT ANALYSIS OF FUTURE ORAL CARE INDUSTRY
80
Section I The analysis of the attraction of oral hygiene supplies 80
I.The analysis of market size 80
II.The life cycle analysis of the enterprises 81
III.The profit analysis of the business 82
IV.The conclusion of business analysis 84
Section II The investment analysis of oral care products 85
I.The investment analysis of toothpaste market 85
II. The investment analysis on the toothbrush market 86
III. The investment analysis on the mouthwash market 86
IV. The investment analysis on the floss market 88
V. The investment analysis on the tongue brush market88
Notice 88
Index of Charts
TABLE 1 THE CONTEXT OF ORAL HYGIENE INDUSTRY 10
TABLE 2 THE OPERATION OF CHINESE ORAL HYGIENE INDUSTY IN 2007 (UNIT:
THOUSAND YUAN) 12
TABLE 3 THE CHANGE OF TOTAL ASSETS OF CHINESE ORAL HYGIENE INDUSTRY
IN 2007 12
TABLE 4 THE CHANGE OF SALES OF CHINESE ORAL HYGIENE INDUSTRY IN 200712
TABLE 5 THE CHANGE OF TOTAL PROFITS OF CHINESE ORAL HYGIENE INDUSTRY
IN 2007 13
TABLE 6 THE CHANGE OF RATE OF MARGIN AND PROFIT MARGIN OF CHINESE
ORAL HYGIENE INDUSTRY IN 2007 14
TTABLE 7 THE CHANGE OF THE ORAL HYGIENE MARKET SIZE BETWEEN 2004 AND
2008 15
TABLE 8 THE CHANGE OF THE ORAL HYGIENE MARKET SIZE BETWEEN 2008 AND
2010 (UNIT: HUNDRED MILLION) 15
168Report Mr.Peter Lee sales@168report.com 13161572746 8610-82965190 Page 4

5. 168Report-China Market Research Reports
TABLE 9 THE MARKET OCCUPANCY OF FIRST 6 TOOTHPASTE BRANDS IN 2006 26
TABLE 10 CHINESE TOOTHPASTE PRODUCTION BETWEEN 2003 AND 2008 30
TABLE 11 THE CHANGE OF CHINESE TOOTHPASTE PRODUCTION BETWEEN 2003
AND 2008 30
TABLE 12 THE REGIONAL SUPPLY OF TOOTHPASTE BETWEEN 2004 AND 200830
TABLE 13 THE REGIONAL PATTERN OF CHINESE TOOTHPASTE IN 2007 31
TABLE 14 THE REGIONAL PATTERN OF CHINESE TOOTHPASTE IN 2008 32
TABLE 15 THE COLGATE TOOTHPASTE (CLASSIFIED BY THE TYPES) 42
TABLE 16 THE COLGATE TOOTHBRUSHES 42
TABLE 17 THE PROFIT OF GUANGZHOU COLGATE IN 2007 (UNIT: THOUSAND
YUAN) 43
TABLE 18 THE PROFIT OF FORTUNE CHEMICALS (ZHONGSHAN) CO. LTD IN 2007 44
TABLE 19 THE TOOTHPASTE PRODUCTS OF LMZ CO. LTD 47
TABLE 20 THE PROFIT OF LMZ CO. LTD IN 200748
TABLE 21 THE PROFIT OF MASSON GROUP IN 2007 (UNIT: THOUSAND YUAN) 49
TABLE 22 THE PROFIT OF GUANGXI AOQILI IN 2007 (UNIT: THOUSAND YUAN) 50
TABLE 23 THE PROFIT OF SHANGHAI WHITECAT IN 2007 (UNIT: THOUSAND YUAN)
52
TABLE 24 THE PROFIT OF CHONGQING DENCARE ORAL CARE SHAREHOLDING CO.
LTD IN 2007 (UNIT: THOUSAND YUAN) 55
TABLE 25 THE PROFIT OF LION DAILY CHEMICALS CO. LTD IN 2007 (UNIT:
THOUSAND YUAN) 56
TABLE 26 THE PROFIT OF TIANJIN BLUE SKY GROUP IN 2007 (UNIT: THOUSAND
YUAN) 58
TABLE 27 THE PROFIT OF BEIJING LG DAILY NECESSARIES AND CHEMISTRY CO.
LTD IN 2007 (UNIT: THOUSAND YUAN) 59
TABLE 28 THE PROFIT OF JIANGSU SANXIAO GROUP IN 2007 (UNIT: THOUSAND
YUAN) 68
TABLE 29 THE PROFIT OF HI-P INTERNATIONAL LIMITED (SHANGHAI) IN 2007
(UNIT: THOUSAND YUAN) 69
TABLE 30 THE PROFIT OF YANGZHOU NEW STAR TOOTHBRUSH CO. LTD IN 2007
(UNIT: THOUSAND YUAN) 71
TABLE 31 THE PROFIT OF XIGAO PLASTICS (SHENZHEN) CO. LTD (UNIT: THOUSAND
YUAN) 72
TABLE 32 THE PROFIT OF YANGZHOU 5A GROUP (UNIT: THOUSAND YUAN) 75
TABLE 33 THE PROFIT OF YANGZHOU JORSAN PLASTICS CO. LTD (UNIT:
THOUSAND YUAN) 76
TABLE 34 THE PROFIT OF YANGZHOU JIEYINGTE DAILY CHEMICALS CO. LTD (UNIT:
THOUSAND YUAN) 77
TABLE 35 THE PROFIT OF YANGZHOU XINGSHENG BRUSH CO. LTD (UNIT:
THOUSAND YUAN) 78
TABLE 36 THE PROFIT OF YANGZHOU SAITE BRUSH CO., LTD IN 2007 (UNIT:
THOUSAND YUAN) 80
168Report Mr.Peter Lee sales@168report.com 13161572746 8610-82965190 Page 5

6. 168Report-China Market Research Reports
TABLE 37 THE PROFIT OF YANGZHOU FIVE STAR TOOTHBRUSH CO. LTD (UNIT:
THOUSAND YUAN) 81
TABLE 38 THE CHANGE OF THE MARKET SIZE OF ORAL HYGIENE SUPPLIES
BETWEEN 2008 AND 2010 (UNIT: HUNDRED MILLION) 83
TABLE 39 THE PICTURE OF THE CHANGE OF PRODUCTS’ LIFE CYCLE 83
TABLE 40 THE CHANGE OF THE RATE OF MARGIN AND THE PROFIT MARGIN OF
CHINESE ORAL HYGIENE INDUSTRY BETWEEN 2003 AND 2007 84
TABLE 41 THE PROFIT OF ORAL HYGIENE SUPPLIES KEY ENTERPRISES IN 2007 85
168Report Mr.Peter Lee sales@168report.com 13161572746 8610-82965190 Page 6

7. 168Report-China Market Research Reports
TABLE 37 THE PROFIT OF YANGZHOU FIVE STAR TOOTHBRUSH CO. LTD (UNIT:
THOUSAND YUAN) 81
TABLE 38 THE CHANGE OF THE MARKET SIZE OF ORAL HYGIENE SUPPLIES
BETWEEN 2008 AND 2010 (UNIT: HUNDRED MILLION) 83
TABLE 39 THE PICTURE OF THE CHANGE OF PRODUCTS’ LIFE CYCLE 83
TABLE 40 THE CHANGE OF THE RATE OF MARGIN AND THE PROFIT MARGIN OF
CHINESE ORAL HYGIENE INDUSTRY BETWEEN 2003 AND 2007 84
TABLE 41 THE PROFIT OF ORAL HYGIENE SUPPLIES KEY ENTERPRISES IN 2007 85
168Report Mr.Peter Lee sales@168report.com 13161572746 8610-82965190 Page 6