VALUE PROPOSITION
DESIGN
MORGENBOOSTER 2015
MB NO. 50
MB: VALUE PROPOSITION DESIGN
MB: VALUE PROPOSITION DESIGN
MB: VALUE PROPOSITION DESIGN
MB: VALUE PROPOSITION DESIGN
MB: VALUE PROPOSITION DESIGN
VALUE PROPOSITION IS
THE PRIMARY REASON
WHY A PROSPECT
SHOULD BUY FROM YOU
MANGE DEFINITIONER, MEN KORT SAGT
MB: VALUE PRO...
MB: VALUE PROPOSITION DESIGN
MB: VALUE PROPOSITION DESIGN
MB: VALUE PROPOSITION DESIGN
MB: VALUE PROPOSITION DESIGN
MB: VALUE PROPOSITION DESIGN
MB: VALUE PROPOSITION DESIGN
MB: VALUE PROPOSITION DESIGN
MB: VALUE PROPOSITION DESIGN
MB: VALUE PROPOSITION DESIGN
BLIND SPOTS
MB: VALUE PROPOSITION DESIGN
THE PITCH
MB: VALUE PROPOSITION DESIGN
MB: VALUE PROPOSITION DESIGN
GEOFF MOORE’S VALUE PROP. STATEMENT FRA ‘CROSSING THE CHASM’
MB: VALUE PROPOSITION DESIGN
HTTP://TORGRONSUND.COM/2011/11/29/7-PROVEN-TEMPLATES-FOR-CREATING-
VALUE-PROPOSITIONS-THAT-WO...
MB: VALUE PROPOSITION DESIGN
HTTP://TORGRONSUND.COM/2011/11/29/7-PROVEN-TEMPLATES-FOR-CREATING-
VALUE-PROPOSITIONS-THAT-WO...
MB: VALUE PROPOSITION DESIGN
HTTP://TORGRONSUND.COM/2011/11/29/7-PROVEN-TEMPLATES-FOR-CREATING-
VALUE-PROPOSITIONS-THAT-WO...
JOBS TO BE DONE
MB: VALUE PROPOSITION DESIGN
THEODORE LEVITT SIGER
MB: VALUE PROPOSITION DESIGN
“PEOPLE DON’T WANT TO BUY A QUARTER INCH DRILL – THEY WANT A QUARTER INCH HOLE”
MB: VALUE PROPOSITION DESIGN
VÆRDIFORØGELSEN KAN VÆRE FORSKELLIG
MB: VALUE PROPOSITION DESIGN
FUNKTIONEL VÆRDISKABELSE
MB: VALUE PROPOSITION DESIGN
EMOTIONEL VÆRDISKABELSE
MB: VALUE PROPOSITION DESIGN
SOCIAL VÆRDISKABELSE
MB: VALUE PROPOSITION DESIGN
HVORDAN FINDER MAN PROBLEMERNE OG PRODUKTER, DER LØSER DEM?
MB: VALUE PROPOSITION DESIGN
STRATEGI BASICS
MB: VALUE PROPOSITION DESIGN
MB: VALUE PROPOSITION DESIGN
BUSINESS MODEL CANVAS (SLÅFEJL FRA VIDEOOPLÆGGET ER RETTET)
MB: VALUE PROPOSITION DESIGN
$
KEY
PARTNERS
KEY
ACTIVITIES
PRO...
NESPRESSO
MB: VALUE PROPOSITION DESIGN
BUSINESS MODEL CANVAS
MB: VALUE PROPOSITION DESIGN
$
BUSINESS MODEL CANVAS
MB: VALUE PROPOSITION DESIGN
$
MB: VALUE PROPOSITION DESIGN
VALUE PROPOSITION DESIGN
MB: VALUE PROPOSITION DESIGN
CUSTOMER SEGMENTS
MB: VALUE PROPOSITION DESIGN
$
MB: VALUE PROPOSITION DESIGN
CUSTOMER
JOBS
PAINS
GAINS
MB: VALUE PROPOSITION DESIGN
CUSTOMER
JOBS
PAINS
GAINS
Customer Jobs: Her beskriver du behov, deres problemer og hvilke op...
MB: VALUE PROPOSITION DESIGN
CUSTOMER
JOBS
PAINS
GAINS
Customer Pains: Her beskriver du negative følelser og uønskede risi...
MB: VALUE PROPOSITION DESIGN
CUSTOMER
JOBS
PAINS
GAINS
Customer Gains: Her beskriver du de fordele en kunde opnår ved at b...
PRODUCTS
MB: VALUE PROPOSITION DESIGN
$
MB: VALUE PROPOSITION DESIGN
PRODUCTS &
SERVICES
GAIN
CREATORS
PAIN
RELIEVERS
MB: VALUE PROPOSITION DESIGN
PRODUCTS &
SERVICES
GAIN
CREATORS
PAIN
RELIEVERS
Product & Services: Her lister du dine produ...
MB: VALUE PROPOSITION DESIGN
PRODUCTS &
SERVICES
GAIN
CREATORS
PAIN
RELIEVERS
Pain Relievers: Her beskriver du, hvad produ...
MB: VALUE PROPOSITION DESIGN
PRODUCTS &
SERVICES
GAIN
CREATORS
PAIN
RELIEVERS
Gain Creators: I denne boks beskriver du, hv...
DET SAMLER MAN SÅ
MB: VALUE PROPOSITION DESIGN
CUSTOMER
JOBS
PAINS
GAINS
PRODUCTS &
SERVICES
GAIN
CREATORS
PAIN
RELIEVERS
OG TESTER FOR ‘FIT’
MB: VALUE PROPOSITION DESIGN
FIT
MB: VALUE PROPOSITION DESIGN
HILTI’S FORRETNINGSMODEL
MB: VALUE PROPOSITION DESIGN
$
VÆRKTØJ
ENTRE-
PENØRER
MB: VALUE PROPOSITION DESIGN
CUSTOMER
JOBS
PAINS
GAINS
PRODUCTS &
SERVICES
GAIN
CREATORS
PAIN
RELIEVERS
BEHOV
MB: VALUE PROPOSITION DESIGN
CUSTOMER
JOBS
PAINS
GAINS
PRODUCTS &
SERVICES
GAIN
CREATORS
PAIN
RELIEVERS
BYGGE HUSE
U...
MB: VALUE PROPOSITION DESIGN
https://www.hilti.dk/Services/Hilti-Services/fleet-management
MB: VALUE PROPOSITION DESIGN
VALUE PROPOSITION
MB: VALUE PROPOSITION DESIGN
CUSTOMER
JOBS
PAINS
GAINS
PRODUCTS &
SERVICES
GAIN
CREATORS
PAIN
RELIEVERS
...
MB: VALUE PROPOSITION DESIGN
UDFORDRING: NETBANKEN ER BLEVET DEN VIGTIGSTE PARAMETER, NÅR NORDISKE KUNDER
SKAL VÆLGE BANK
MB: VALUE PROPOSITION DESIGN
KUNDERNE
INTERESSERER SIG IKKE
FOR DERES BANK, MEN
FOR DERES PENGE
MB: VALUE PROPOSITION DESIGN
STILLER VI DE RIGTIGE SPØRGSMÅL?
MB: VALUE PROPOSITION DESIGN
HVORDAN GØR VI DET LETTERE
FOR KUNDER AT BRUGE VORES
eBANK?
...
KUNDERNE ØNSKER AT
SE, HVOR MEGET DE HAR
TIL RÅDIGHED TIL
FORBRUG PR. MÅNED.
MB: VALUE PROPOSITION DESIGN
SALDO
MB: VALUE PROPOSITION DESIGN
CUSTOMER
JOBS
PAINS
GAINS
SALDO
MB: VALUE PROPOSITION DESIGN
CUSTOMER
JOBS
PAINS
GAINS
HVOR MEGET
KAN JEG
BRUGE?
HVORNÅR
HAR JEG
PENGENE
SALDO
MB: VALUE PROPOSITION DESIGN
CUSTOMER
JOBS
PAINS
GAINS
KONTO-
OVERSIGT ER
MISVISENDE
HVOR MEGET
KAN JEG
BRUGE?
HVORN...
SALDO
MB: VALUE PROPOSITION DESIGN
CUSTOMER
JOBS
PAINS
GAINS
KONTO-
OVERSIGT ER
MISVISENDE
REELT
OVERBLIK
HVOR MEGET
KAN J...
RESULTATET
MB: VALUE PROPOSITION DESIGN
19-24 år 25-34 år 35-44 år 45-55 år 60+ år
ANONYM
MEN ER DET ET BEHOV HOS KUNDERNE?
MB: VALUE PROPOSITION DESIGN
VI VED DET, FOR VI TESTEDE BLA. MED ET ONLINE TESTPANEL
MB: VALUE PROPOSITION DESIGN
1 TIMES KØRSEL FRA
KØBENHAVN LIGGER DER
EN KOMMUNE
MB: VALUE PROPOSITION DESIGN
FLYT TIL GRIBSKOV
MB: VALUE PROPOSITION DESIGN
FLYT TIL GRIBSKOV
MB: VALUE PROPOSITION DESIGN
MB: VALUE PROPOSITION DESIGN
MB: VALUE PROPOSITION DESIGN
MB: VALUE PROPOSITION DESIGN
CUSTOMER
JOBS
PAINS
GAINS
PRODUCTS &
SERVICES
GAIN
CREATORS
PAIN
RELIEVERS
MB: VALUE PROPOSITION DESIGN
CUSTOMER
JOBS
PAINS
GAINS
PRODUCTS &
SERVICES
GAIN
CREATORS
PAIN
RELIEVERS
HVILKE
KONSEKVENSE...
MB: VALUE PROPOSITION DESIGN
CUSTOMER
JOBS
PAINS
GAINS
PRODUCTS &
SERVICES
GAIN
CREATORS
PAIN
RELIEVERS
HVILKE
KONSEKVENSE...
MB: VALUE PROPOSITION DESIGN
MB: VALUE PROPOSITION DESIGN
MB: VALUE PROPOSITION DESIGN
MB: VALUE PROPOSITION DESIGN
MB: VALUE PROPOSITION DESIGN
MB: VALUE PROPOSITION DESIGN
MB: VALUE PROPOSITION DESIGN
THE PITCH VOL 2
MB: VALUE PROPOSITION DESIGN
MB: VALUE PROPOSITION DESIGN
MB: VALUE PROPOSITION DESIGN
FOMO (FEAR OF MISSING OUT)
CS: HEY LOOK, CAN I GET TWO MINUTES FROM YOU?
MB: VALUE PROPOSITION DESIGN
FOMO (FEAR OF MISSING OUT)
CS: HEY LOOK, CAN I GET TWO MINUTES FROM YOU?
SO HERE'S THE THING. YOU PROBABLY KNOW ME:
PRODUC...
HERE'S THE THING.
I REALIZE THERE'S A HUNGER FOR THIS KIND OF
CONTENT. THERE'S NONE OF THIS SHIT. THERE'S JUST
A BUNCH OF ...
SO HERE'S THE THING.
NOBODY ELSE CAN MAKE THIS SHIT.
I KNOW HOW TO MAKE IT BETTER THAN ANYBODY
ELSE IN THE WORLD, AND SO I...
BUT HERE'S THE UNFAIR ADVANTAGE I HAVE.
BECAUSE OF WHAT I'VE DONE IN MY PAST CAREERS
WITH THIS AMERICAN LIFE AND PLANET MO...
SO HERE'S WHAT WE'RE DOING.
WE'RE PUTTING TOGETHER A MILLION AND A HALF
DOLLARS THAT'S GONNA BUY US THREE, FOUR GUYS
WHO A...
WITH CPMS [COST OF AD PER 1,000 AUDIENCE
MEMBERS] WHERE THEY ARE IN THIS MARKET RIGHT
NOW, I KNOW ON ADVERTISING ALONE WE ...
THE AUDIENCE IS THERE.
THEY WANT IT.
NOBODY ELSE CAN DO IT LIKE WE CAN.
ARE YOU IN?
MB: VALUE PROPOSITION DESIGN
TAK FOR IDAG…
MB: VALUE PROPOSITION DESIGN
1508.DK/VIDEN
….TJEK MERE UD PÅ
NÆSTE BOOSTERS ER
10. JUNI 2015
DESIGNING BUSINESS AND DISRUPTIVE
SERVICES
KLAUS BUNDVIG
1...
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Value proposition design

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Value Proposition Design Crash Course - Bliv introduceret til Alex Osterwalders Business Canvas Model og Value Proposition metoder + Eksempler fra Hilti, SDC og Gribskov. Morgenbooster #50 afholdt den 27 maj 2015 af Klaus Bundvig, 1508

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Value proposition design

  1. 1. VALUE PROPOSITION DESIGN MORGENBOOSTER 2015
  2. 2. MB NO. 50 MB: VALUE PROPOSITION DESIGN
  3. 3. MB: VALUE PROPOSITION DESIGN
  4. 4. MB: VALUE PROPOSITION DESIGN
  5. 5. MB: VALUE PROPOSITION DESIGN
  6. 6. MB: VALUE PROPOSITION DESIGN
  7. 7. VALUE PROPOSITION IS THE PRIMARY REASON WHY A PROSPECT SHOULD BUY FROM YOU MANGE DEFINITIONER, MEN KORT SAGT MB: VALUE PROPOSITION DESIGN http://www.marketingexperiments.com/blog/wp-content/uploads/MarketingExperiments-Value-Prop- Worksheet.pdf
  8. 8. MB: VALUE PROPOSITION DESIGN
  9. 9. MB: VALUE PROPOSITION DESIGN
  10. 10. MB: VALUE PROPOSITION DESIGN
  11. 11. MB: VALUE PROPOSITION DESIGN
  12. 12. MB: VALUE PROPOSITION DESIGN
  13. 13. MB: VALUE PROPOSITION DESIGN
  14. 14. MB: VALUE PROPOSITION DESIGN
  15. 15. MB: VALUE PROPOSITION DESIGN
  16. 16. MB: VALUE PROPOSITION DESIGN
  17. 17. BLIND SPOTS MB: VALUE PROPOSITION DESIGN
  18. 18. THE PITCH MB: VALUE PROPOSITION DESIGN
  19. 19. MB: VALUE PROPOSITION DESIGN GEOFF MOORE’S VALUE PROP. STATEMENT FRA ‘CROSSING THE CHASM’
  20. 20. MB: VALUE PROPOSITION DESIGN HTTP://TORGRONSUND.COM/2011/11/29/7-PROVEN-TEMPLATES-FOR-CREATING- VALUE-PROPOSITIONS-THAT-WORK/
  21. 21. MB: VALUE PROPOSITION DESIGN HTTP://TORGRONSUND.COM/2011/11/29/7-PROVEN-TEMPLATES-FOR-CREATING- VALUE-PROPOSITIONS-THAT-WORK/
  22. 22. MB: VALUE PROPOSITION DESIGN HTTP://TORGRONSUND.COM/2011/11/29/7-PROVEN-TEMPLATES-FOR-CREATING- VALUE-PROPOSITIONS-THAT-WORK/
  23. 23. JOBS TO BE DONE MB: VALUE PROPOSITION DESIGN
  24. 24. THEODORE LEVITT SIGER MB: VALUE PROPOSITION DESIGN
  25. 25. “PEOPLE DON’T WANT TO BUY A QUARTER INCH DRILL – THEY WANT A QUARTER INCH HOLE” MB: VALUE PROPOSITION DESIGN
  26. 26. VÆRDIFORØGELSEN KAN VÆRE FORSKELLIG MB: VALUE PROPOSITION DESIGN
  27. 27. FUNKTIONEL VÆRDISKABELSE MB: VALUE PROPOSITION DESIGN
  28. 28. EMOTIONEL VÆRDISKABELSE MB: VALUE PROPOSITION DESIGN
  29. 29. SOCIAL VÆRDISKABELSE MB: VALUE PROPOSITION DESIGN
  30. 30. HVORDAN FINDER MAN PROBLEMERNE OG PRODUKTER, DER LØSER DEM? MB: VALUE PROPOSITION DESIGN
  31. 31. STRATEGI BASICS MB: VALUE PROPOSITION DESIGN
  32. 32. MB: VALUE PROPOSITION DESIGN
  33. 33. BUSINESS MODEL CANVAS (SLÅFEJL FRA VIDEOOPLÆGGET ER RETTET) MB: VALUE PROPOSITION DESIGN $ KEY PARTNERS KEY ACTIVITIES PRODUCTS KEY RESEOURCES CHANNELS CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS REVENUE STREAMS COST STRUCTURE
  34. 34. NESPRESSO MB: VALUE PROPOSITION DESIGN
  35. 35. BUSINESS MODEL CANVAS MB: VALUE PROPOSITION DESIGN $
  36. 36. BUSINESS MODEL CANVAS MB: VALUE PROPOSITION DESIGN $
  37. 37. MB: VALUE PROPOSITION DESIGN
  38. 38. VALUE PROPOSITION DESIGN MB: VALUE PROPOSITION DESIGN
  39. 39. CUSTOMER SEGMENTS MB: VALUE PROPOSITION DESIGN $
  40. 40. MB: VALUE PROPOSITION DESIGN CUSTOMER JOBS PAINS GAINS
  41. 41. MB: VALUE PROPOSITION DESIGN CUSTOMER JOBS PAINS GAINS Customer Jobs: Her beskriver du behov, deres problemer og hvilke opgaver de prøver at gennemføre
  42. 42. MB: VALUE PROPOSITION DESIGN CUSTOMER JOBS PAINS GAINS Customer Pains: Her beskriver du negative følelser og uønskede risici, omkostninger og situationer som en kunde risikerer før under og efter at ‘jobbet er gjort’
  43. 43. MB: VALUE PROPOSITION DESIGN CUSTOMER JOBS PAINS GAINS Customer Gains: Her beskriver du de fordele en kunde opnår ved at benytte produktet – emtionelt, funktionelt, socialt, etc…
  44. 44. PRODUCTS MB: VALUE PROPOSITION DESIGN $
  45. 45. MB: VALUE PROPOSITION DESIGN PRODUCTS & SERVICES GAIN CREATORS PAIN RELIEVERS
  46. 46. MB: VALUE PROPOSITION DESIGN PRODUCTS & SERVICES GAIN CREATORS PAIN RELIEVERS Product & Services: Her lister du dine produkter og services, som du tilbyder kunden
  47. 47. MB: VALUE PROPOSITION DESIGN PRODUCTS & SERVICES GAIN CREATORS PAIN RELIEVERS Pain Relievers: Her beskriver du, hvad produktet kan
  48. 48. MB: VALUE PROPOSITION DESIGN PRODUCTS & SERVICES GAIN CREATORS PAIN RELIEVERS Gain Creators: I denne boks beskriver du, hvordan dine produkter giver værdi til dine kunder
  49. 49. DET SAMLER MAN SÅ MB: VALUE PROPOSITION DESIGN CUSTOMER JOBS PAINS GAINS PRODUCTS & SERVICES GAIN CREATORS PAIN RELIEVERS
  50. 50. OG TESTER FOR ‘FIT’ MB: VALUE PROPOSITION DESIGN FIT
  51. 51. MB: VALUE PROPOSITION DESIGN
  52. 52. HILTI’S FORRETNINGSMODEL MB: VALUE PROPOSITION DESIGN $ VÆRKTØJ ENTRE- PENØRER
  53. 53. MB: VALUE PROPOSITION DESIGN CUSTOMER JOBS PAINS GAINS PRODUCTS & SERVICES GAIN CREATORS PAIN RELIEVERS
  54. 54. BEHOV MB: VALUE PROPOSITION DESIGN CUSTOMER JOBS PAINS GAINS PRODUCTS & SERVICES GAIN CREATORS PAIN RELIEVERS BYGGE HUSE USTABILE ORDRE- BØGER OMKOST- NING = OMSÆTNING FLEKSIBELT BEHOV
  55. 55. MB: VALUE PROPOSITION DESIGN https://www.hilti.dk/Services/Hilti-Services/fleet-management
  56. 56. MB: VALUE PROPOSITION DESIGN
  57. 57. VALUE PROPOSITION MB: VALUE PROPOSITION DESIGN CUSTOMER JOBS PAINS GAINS PRODUCTS & SERVICES GAIN CREATORS PAIN RELIEVERS BYGGE HUSE USTABILE ORDRE- BØGER OMKOST- NING = OMSÆTNING FLEET MANAGE- MENT OPDATERET UDSTYR JIT VARME HÆNDER FLEKSIBELT BEHOV
  58. 58. MB: VALUE PROPOSITION DESIGN
  59. 59. UDFORDRING: NETBANKEN ER BLEVET DEN VIGTIGSTE PARAMETER, NÅR NORDISKE KUNDER SKAL VÆLGE BANK MB: VALUE PROPOSITION DESIGN
  60. 60. KUNDERNE INTERESSERER SIG IKKE FOR DERES BANK, MEN FOR DERES PENGE MB: VALUE PROPOSITION DESIGN
  61. 61. STILLER VI DE RIGTIGE SPØRGSMÅL? MB: VALUE PROPOSITION DESIGN HVORDAN GØR VI DET LETTERE FOR KUNDER AT BRUGE VORES eBANK? HVORDAN GØR VI VORES eBANK PÆNERE?
  62. 62. KUNDERNE ØNSKER AT SE, HVOR MEGET DE HAR TIL RÅDIGHED TIL FORBRUG PR. MÅNED. MB: VALUE PROPOSITION DESIGN
  63. 63. SALDO MB: VALUE PROPOSITION DESIGN CUSTOMER JOBS PAINS GAINS
  64. 64. SALDO MB: VALUE PROPOSITION DESIGN CUSTOMER JOBS PAINS GAINS HVOR MEGET KAN JEG BRUGE? HVORNÅR HAR JEG PENGENE
  65. 65. SALDO MB: VALUE PROPOSITION DESIGN CUSTOMER JOBS PAINS GAINS KONTO- OVERSIGT ER MISVISENDE HVOR MEGET KAN JEG BRUGE? HVORNÅR HAR JEG PENGENE
  66. 66. SALDO MB: VALUE PROPOSITION DESIGN CUSTOMER JOBS PAINS GAINS KONTO- OVERSIGT ER MISVISENDE REELT OVERBLIK HVOR MEGET KAN JEG BRUGE? HVORNÅR HAR JEG PENGENE
  67. 67. RESULTATET MB: VALUE PROPOSITION DESIGN
  68. 68. 19-24 år 25-34 år 35-44 år 45-55 år 60+ år ANONYM MEN ER DET ET BEHOV HOS KUNDERNE? MB: VALUE PROPOSITION DESIGN
  69. 69. VI VED DET, FOR VI TESTEDE BLA. MED ET ONLINE TESTPANEL MB: VALUE PROPOSITION DESIGN
  70. 70. 1 TIMES KØRSEL FRA KØBENHAVN LIGGER DER EN KOMMUNE MB: VALUE PROPOSITION DESIGN
  71. 71. FLYT TIL GRIBSKOV MB: VALUE PROPOSITION DESIGN
  72. 72. FLYT TIL GRIBSKOV MB: VALUE PROPOSITION DESIGN
  73. 73. MB: VALUE PROPOSITION DESIGN
  74. 74. MB: VALUE PROPOSITION DESIGN
  75. 75. MB: VALUE PROPOSITION DESIGN CUSTOMER JOBS PAINS GAINS PRODUCTS & SERVICES GAIN CREATORS PAIN RELIEVERS
  76. 76. MB: VALUE PROPOSITION DESIGN CUSTOMER JOBS PAINS GAINS PRODUCTS & SERVICES GAIN CREATORS PAIN RELIEVERS HVILKE KONSEKVENSER HAR DET? TYDELIGT 360 SCENARIE DET ER SVÆRT AT OVERSKUE HVAD JEG FÅR
  77. 77. MB: VALUE PROPOSITION DESIGN CUSTOMER JOBS PAINS GAINS PRODUCTS & SERVICES GAIN CREATORS PAIN RELIEVERS HVILKE KONSEKVENSER HAR DET? DET ER SVÆRT AT OVERSKUE HVAD JEG FÅR TYDELIGT 360 SCENARIE SKOLEVALG M2-PRISER LIGGETID FRITIDSLIV GENSALGS- PROCENT KØRETID KAMPAGNESITE IRL CASES ET REALISTISK SCENARIE KONTAKT PERSON DRØMMEN OM ET ANDET LIV
  78. 78. MB: VALUE PROPOSITION DESIGN
  79. 79. MB: VALUE PROPOSITION DESIGN
  80. 80. MB: VALUE PROPOSITION DESIGN
  81. 81. MB: VALUE PROPOSITION DESIGN
  82. 82. MB: VALUE PROPOSITION DESIGN
  83. 83. MB: VALUE PROPOSITION DESIGN
  84. 84. MB: VALUE PROPOSITION DESIGN
  85. 85. THE PITCH VOL 2 MB: VALUE PROPOSITION DESIGN
  86. 86. MB: VALUE PROPOSITION DESIGN
  87. 87. MB: VALUE PROPOSITION DESIGN
  88. 88. FOMO (FEAR OF MISSING OUT) CS: HEY LOOK, CAN I GET TWO MINUTES FROM YOU? MB: VALUE PROPOSITION DESIGN
  89. 89. FOMO (FEAR OF MISSING OUT) CS: HEY LOOK, CAN I GET TWO MINUTES FROM YOU? SO HERE'S THE THING. YOU PROBABLY KNOW ME: PRODUCER OF THIS AMERICAN LIFE, BEEN DOING IT FOR 15 YEARS, THE MOST SUCCESSFUL RADIO SHOW, TOP OF THE PODCASTS IN ITUNES, ET CETERA. MB: VALUE PROPOSITION DESIGN
  90. 90. HERE'S THE THING. I REALIZE THERE'S A HUNGER FOR THIS KIND OF CONTENT. THERE'S NONE OF THIS SHIT. THERE'S JUST A BUNCH OF JERKOFF PODCASTS. NOTHING'S OUT THERE. ADVERTISERS ARE DYING FOR IT; USERS ARE DYING FOR IT. AND IF YOU LOOK AT THE MACRO ENVIRONMENT, WE'RE SEEING MORE AND MORE PODCAST INTEGRATIONS INTO CARS. PEOPLE WANT THIS CONTENT. IT'S A WHOLE NEW BUTTON IN THE LATEST VERSION OF IOS. MB: VALUE PROPOSITION DESIGN
  91. 91. SO HERE'S THE THING. NOBODY ELSE CAN MAKE THIS SHIT. I KNOW HOW TO MAKE IT BETTER THAN ANYBODY ELSE IN THE WORLD, AND SO I'VE ALREADY IDENTIFIED A FEW KEY AREAS WHERE I KNOW THERE'S HUNGER FOR THE PODCASTS, WE GOT THE SUBJECT MATTER, WE'RE GONNA LAUNCH THIS SHIT. I KNOW THERE'S ADVERTISERS WHO WANT TO GET INVOLVED WITH IT. MB: VALUE PROPOSITION DESIGN
  92. 92. BUT HERE'S THE UNFAIR ADVANTAGE I HAVE. BECAUSE OF WHAT I'VE DONE IN MY PAST CAREERS WITH THIS AMERICAN LIFE AND PLANET MONEY, PEOPLE ARE WILLING TO ACTUALLY STRAIGHT UP PAY FOR THIS STUFF. I'M NOT JUST TALKING ABOUT TRADITIONAL SUBSCRIPTIONS. I'M TALKING WE DID THIS T-SHIRT EXPERIMENT AT PLANET MONEY WHERE WE GOT $600,000 COMING WHERE PEOPLE ACTUALLY GAVE US MONEY TO BUY A T-SHIRT WITH OUR LOGO ON IT AS PART OF THE CONTENT, IT WAS INTEGRATED DIRECTLY. AND I KNOW WE CAN REPLICATE THAT ACROSS THESE OTHER PLATFORMS. MB: VALUE PROPOSITION DESIGN
  93. 93. SO HERE'S WHAT WE'RE DOING. WE'RE PUTTING TOGETHER A MILLION AND A HALF DOLLARS THAT'S GONNA BUY US THREE, FOUR GUYS WHO ARE GONNA LAUNCH THESE THREE PODCASTS IN THE NEXT 12 MONTHS. WE THINK VERY EASILY WE COULD GET TO 3-, 400,000 NET SUBSCRIBERS ACROSS THE WHOLE THING. MB: VALUE PROPOSITION DESIGN
  94. 94. WITH CPMS [COST OF AD PER 1,000 AUDIENCE MEMBERS] WHERE THEY ARE IN THIS MARKET RIGHT NOW, I KNOW ON ADVERTISING ALONE WE COULD GET TO BREAK EVEN BUT AS WE DO MORE OF THIS INTEGRATION WE GET PEOPLE TEXTING IN TO DONATE TO THIS STUFF, BUYING SOME OF THIS PRODUCT, DOING SOME OF THESE INTEGRATED EPISODES — I KNOW THAT WE'RE GOING TO HAVE ON OUR HANDS HERE SOMETHING THAT WILL ULTIMATELY SCALE TO 12, 15 PODCASTS. MB: VALUE PROPOSITION DESIGN
  95. 95. THE AUDIENCE IS THERE. THEY WANT IT. NOBODY ELSE CAN DO IT LIKE WE CAN. ARE YOU IN? MB: VALUE PROPOSITION DESIGN
  96. 96. TAK FOR IDAG… MB: VALUE PROPOSITION DESIGN
  97. 97. 1508.DK/VIDEN ….TJEK MERE UD PÅ NÆSTE BOOSTERS ER 10. JUNI 2015 DESIGNING BUSINESS AND DISRUPTIVE SERVICES KLAUS BUNDVIG 1508 A/S WILDERS PLADS 13A 1403 KØBENHAVN K INFO@1508.DK +45 7025 1508 FACEBOOK.COM/1508DK LINKEDIN.COM/COMPANY/1508-AS

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