Morgenbooster / Responsive Design 2.0 - Mobile Revolution / 21. august

RESPONSIVE
DESIGN 2.0 – MOBILE
REVOLUTION
PETER SOLOW – HEAD OF INTERFACE DEVELOPMENT
FACEBOOK.COM/1508DK LINKEDIN.COM/COMPANY/1508-AS

21 AUGUST 2013MORGENBOOSTER - RESPONSIVE DESIGN 2.0

PROFORM TRAILRUNNER 4.0 TREADMILL

NOW WITH BUILT-IN WEB BROWSER

DET SKETE I DE DAGE…

ONE GIANT LEAP

THE INTERNET OF THINGS

GOOGLE’S GLASS
GOOGLE GLASSES

IWATCH

ALDRIG FØR HAR SÅ MANGE SURFET INTERNETTET
MED SÅ MANGE FORSKELLIGE ENHEDER OG SÅ
MANGE FORSKELLIGE BROWSER STØRRELSER
Disruption will only accelerate. The quantity and diversity of connected devices—
many of which we haven’t imagined yet—will explode, as will the quantity and
diversity of the people around the world who use them.
FUTURE FRIENDLY
http://futurefriend.ly/

MOBIL VS STATIONÆR BROWSING
I 2014 OVERSTIGER BRUGEN AF INTERNET VIA
MOBILE ENHEDER BRUGEN VIA STATIONÆRE
ENHEDER.
http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx

UDBREDELSE AF SMARTPHONES
I nogle tilfælde erstatter ny teknologi tidligere teknologier.
Fx bliver fastnettelefonen erstattet af mobiltelefoner, som igen erstattes af smartphones.
Andelen af husstande med et fastnetabonnement er faldet fra 78 pct. i 2007 til 51 pct. i 2012. Samtidig er andelen
med smartphones steget fra 33 til 50 pct. siden sidste år.

3 MÅNEDER PÅ 1508.DK
3 måneder på 1508.dk
39 FORSKELLIGE MOBIL DEVICES

SIZE MATTERS

ZOOM LEVEL X 3
FONT-SIZE X 3
ORIENTATION X 2
SIZE = 30

3 MÅNEDER PÅ 1508.DK
3 måneder på 1508.dk
Ca. 1400 browserstørrelser

90% AF BRUGERNE SHUFFLER MELLEM ENHEDER
DET ER IKKE LÆNGERE ET SPØRGSMÅL OM. AT
BRUGERE BESØGER ET SITE I DEN ENE ELLER DEN
ANDEN TILSTAND. BRUGERE BESØGER SITET I
MANGE TILSTANDE.
http://ssl.gstatic.com/think/docs/multi-screen-world-infographic_infographics.pdf

ALDRIG FØR HAR VI SAMLET SÅ MEGET DATA OM
VORES BRUGERE, MEN VI VED STADIG INTET OM DEM,
FØR DET ER FOR SENT

ALT DET VI IKKE VED – HVEM DE ER

ALT DET VI IKKE VED – HVAD DE LAVER

ALT DET VI IKKE VED – HVORDAN DE SER OS
TAK TIL BRAD FROST

DETTE ER IKKE BARE INTERNETTET

CONTEXT SPECIFIC BROWSING
MANGE AF DE FORUDINDTAGEDE IDEER VI HAR
HAFT OM BRUGEN AF MOBILE ENHEDER, HAR
VIST SIG IKKE AT HOLDE STIK
38 million Americans 'shop online on the toilet
82% of smartphone users check and send email with their device.
Google – “The Mobile Movement” (April 2011)

YOU SNOOZE YOU LOOSE

CASE: FINANSMINISTERIET

RESPONSIVE DESIGN
ER IKKE LÆNGERE EN
MULIGHED, MAN KAN
FRAVÆLGE

ANGIV EMNE
RESPONSIVE DESIGN FOR LET ØVEDE
25. Maj 2010 – A List Apart
1. A flexible, grid based layout
2. Flexible images and media, and
3. Media Queries
Ethan Marcotte, Responsive Web Design

ANGIV EMNE
TOOLS OF THE TRADE
HTML 5
CSS 3
JAVASCRIPT

SE VIDEOEN PÅ: https://vimeo.com/65717488

ANGIV EMNE
RESPONSIVE WEBDESIGN ER EN DELMÆNGDE AF ADAPTIVE
WEBDESIGN
“Adaptive web design is about creating interfaces that adapt to
the user’s capabilities (in terms of both form and function).
To me, Adaptive web design is just another term for progressive
enhancement…”
ADAPTIVE WEB DESIGN
RESPONSIVE
Aaron Gustafson, Adaptive Web Design

BUILD TO LAST
I LIKE AN ESCALATOR BECAUSE AN ESCALATOR
CAN NEVER BREAK, IT CAN ONLY BECOM STAIRS.
-MITCH HEDBERG

ADAPTIVE WEB DESIGN
FEATURE DETECTION
DEVICE APIS
PERFORMANCE
CONDITIONAL LOADING
CONTENT STRATEGY
HTML5
TOUCH
ERGONOMICS
RWD

RESPONSIVE
WEBDESIGN ER MEGET
MERE END TEKNIK OG
DESIGN
ET ÅR EFTER VERSION 1.0

MOBILE FIRST (CONTENT FIRST)
RESPONSIVE WEBDESIGN
FRA SITE TIL SERVICE (SITE)

RESPONSIVE
WEBDESIGN GÅR IKKE
UD PÅ AT LAVE
SMARTERE
BEHOLDERE, MEN
SMARTERE INDHOLD
TIL BEHOLDERNE
INDHOLD I FOKUS

PEOPLE'S CAPACITY FOR
BULLSHIT IS RAPIDLY
DIMINISHING
BRAD FROST - For a Future-Friendly Web (Mobilism 2012)

INDHOLDS STRATEGI
Kristina Halvorson, Content Strategy for the Web
“Generally speaking, your web content is useless
unless it does one or both of the following:
- Supports a key business objective
- Supports a user (or customer) in completing a task”

INDHOLD OG PRIOTERING ER NØGLEN TIL ET BEDRE RESPONSIVE LIV
“ESSENTIALLY WHAT IS THE MESSAGE
THAT NEEDS TO BE COMMUNICATED
IF I WAS ONLY ABLE TO PROVIDE
THE USER WITH UNSTYLED HTML?”
— BRYAN RIEGER

MOBILE FIRST WIREFRAMES
1
2
3
4
5
1
2
3
4
1
2
4
3
5

RESPONSIVE FLOW

CONTENT AND FORM
ARE LOVERS,
THEIR LOVE-CHILD IS
DESIGN

MOBILE FIRST DESIGN?

I'M JUST GOING TO COME OUT AND SAY WHAT SOME
OF US HAVE BEEN THINKING ABOUT RESPONSIVE
DESIGN.
IT BREEDS BORING.
Jonathan Longnecker
http://www.netmagazine.com/opinions/responsive-web-design-boring

MOBILE FIRST DESIGN
- MY WEBSITES RUN FASTER DEVELOPING MOBILE FIRST. I HAVE RECODED
WEBSITES RESPONSIVELY AND MOBILE FIRST AND HAVE OFTEN TIMES
REDUCED MY LOAD TIME BY 30-40%
- MY CLIENTS UNDERSTAND CONTENT PRIORITY AND VISUAL HIERARCHY
EASIER AND BETTER. THEY CAN ALL RELATE TO THE FRUSTRATION OF NOT
GETTING THE CONTENT THEY WANT ON THEIR MOBILE BROWSERS AND I
CAN EASILY USE THIS FRUSTRATION TO CONVINCE THEM TO RECONSIDER
THE DESKTOP EXPERIENCE
- MY WIREFRAMING HAS GONE FASTER WITH POINT #2. SINCE THE
CLIENTS NOW KNOW WHICH INFORMATION IS MORE IMPORTANT TO THEM
AND THEIR USERS, I CAN TAKE THAT AND TURN IT INTO LARGER SCREEN
WIREFRAME WITH THEM THAT THEY UNDERSTAND
Helen Tran
http://designshack.net/articles/css/mobilefirst/

THE REASON APPLE MAKES SUCH GREAT PRODUCTS
IS THAT THEY KNOW EXACTLY WHAT TO LEAVE OUT
VS. WHAT TO ADD-IN. THE USER EXPERIENCE ON THE
ORIGINAL IPOD: INCREDIBLY SIMPLE. THE SAME IS
TRUE OF THE BEST RESPONSIVE DESIGNS.
DESIGN PRINCIPPER
THE EDL BLOG
http://blog.edlconsulting.com/ecommerce/responsive-design-inglorius-hack-or-panacea/

EN RESPONSIV
PROCESS

“RWD COMES UNDER CRITICISM FOR NOT
BEING COMMERCIALLY VIABLE. IT’S BECAUSE
IT’S TRYING TO BE SHOE-HORNED INTO AN
EXISTING, FIXED-CANVAS, INFLEXIBLE PROCESS.”
DEN PERFEKTE PROCES
Mark Boulton, on responsive workflow

PROCESSEN – V. 0

PROCESSEN – V. 1.0

PROCESSEN – V. 2.0
STRATEGIINDSIGT KONCEPT
DIGITAL
DESIGN
HTML
MOCKUP
SKETCH
WIREFRAME
INTERFACE
DESIGN
PROTOTYPETEST
BASERETPÅ Pon Kattera Senior Interaction Designer
LIVE
PROTOTYPE

LEAN UX
"IS THE PRACTICE OF BRINGING THE TRUE NATURE OF
OUR WORK TO LIGHT FAST, WITH LESS EMPHASIS ON
DELIVRTABLES AND GREATER FOCUS ON THE ACTUAL
EXPERIENCE BEING DESIGNED."

LEAN UX
HAR SINE RØDDER I AGILE METODER OG LEAN
STARTUP HVOR MAN ARBEJDER MED RAPID
PROTOTYPING.
HYPOTESER OPSTILLES OG TESTES.

LEAN UX

RESPONSIVE
WEBDESIGN HAR
ÆNDRET VORES
TILGANG TIL NETTET PÅ
TVÆRS AF SAMTLIGE
FAGDICIPLINER

JEG HAR EN FANTASTISK IDE TIL EN APP
DET ER IKKE LÆNGERE ET SPØRGSMÅL OM,
HVORVIDT VI SKAL UDVIKLE ”NATIVE ELLER
RESPONSIVE”, MEN HVORDAN VI LAVER LØSNINGER,
DER UNDERSTØTTER BÅDE MOBILE WEBSITES OG
NATIVE APPS NU OG I FREMTIDEN

EXERGI

APP, MOBILE OG DESKTOP

DESPITE RESPONSIVE DESIGN ALREADY HAVING
BEEN AROUND MORE THAN TWO YEARS, IT’S STILL IN
MANY WAYS A FLEDGLING METHODOLOGY.
DESIGNERS ARE FACED WITH AN EVER-CHANGING
LANDSCAPE OF DEVICES, CODE FRAMEWORKS AND
SCRIPTS – AND, OF COURSE, THE NEED TO WORK IN A
NEW WAY WITH CLIENTS TO MANAGE THE PROCESS
OF CREATING RESPONSIVE WEBSITES.
RESPONSIVE WEBDESIGN – UDFORDRINGER OG LØSNINGER
James Young –
http://www.netmagazine.com/features/top-responsive-web-design-problems-and-how-avoid-them

DE MEST ALMINDELIGE PROBLEMER MED RESPONSIVE WEBDESIGN
1. EXPLAINING RWD TO CLIENTS
2. THE LACK OF A STATIC DESIGN PHASE
3. NAVIGATION
4. IMAGES
5. TABLES
6. CONVERTING OLD FIXED-WIDTH SITES
7. WHAT TO SERVE USERS OF OLD VERSIONS OF IE
8. TESTING TIME AND COST

RESPONSIVE DESIGN IS
NOT A PANACEA
RATHER A GREAT STEP
IN THE RIGHT
DIRECTION
BRAD FROST

TAK
@PSOLOW
1508.DK
NÆSTE MORGENBOOSTER:
18. SEPTEMBER
DIGITAL STRATEGI TOOLKIT

Morgenbooster / Responsive Design 2.0 - Mobile Revolution / 21. august

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Morgenbooster / Responsive Design 2.0 - Mobile Revolution / 21. august