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GOODBYE SITES.
HELLO SERVICES.
MORGENBOOSTER
VORES LIV BLIVER MERE OG MERE KOMPLEKST …
GOODBYE SITES, HELLO SERVICES
INFORMATION
TID
MÆNGDE
KANALER
BEHOV
RESSOURCER
5/14/2013
… OG I DEN UDVIKLING ER DER ET STIGENDE BEHOV FOR DET SIMPLE SVAR.
GOODBYE SITES, HELLO SERVICES 5/14/2013
150.000URL’ER/DAG
300.000APPSTILDATO
10.9BILLIONERDOWNLOADS
90%AFVIRKSOMHEDERSMARKETINGFOLK
ANVENDERSOCIALEMEDIER.
HVER DAG SKAL VI FORHOLDE OS TIL NYE KANALER …
GOODBYE SITES, HELLO SERVICES 5/14/2013
… DER ALLE FORSØGER AT DIFFERENTIERE SIG MEST MULIGT.
1960s & 1970s
“MAKING THINGS CHEAPER”
Advantages are cost and functionality
1980s & 1990s
“MAKING THINGS BETTER”
Advantages are quality & delivery
2000s
“MAKING BETTER THINGS”
Advantages are differentiation & authenticity
GOODBYE SITES, HELLO SERVICES
KILDE: STUART ROSENFELD, NEW SOURCES OF COMPETITIVEADVANTAGES
5/14/2013
MEN KÆRE VENNER, GØR VI NOGET GODT FOR VERDEN?
GOODBYE SITES, HELLO SERVICES 5/14/2013
”FORDI VI KAN” ER
IKKE GODT NOK
NOK ER NOK
GOODBYE SITES, HELLO SERVICES 5/14/2013
FOR NÅR ANDRE KAN, SÅ KAN VI OGSÅ
GOODBYE SITES, HELLO SERVICES
APPLE PRODUKT GOOGLE PRODUKT
5/14/2013
SE BLOT PÅ DE STØRSTE DIGITALE OG ØKONOMISKE SUCCESSER I DISSE ÅR
GOODBYE SITES, HELLO SERVICES 5/14/2013
NOGLE SUCCESSER OVERFLØDIGGØR TIL OG MED LIGEGYLDIGHEDER
5/14/2013GOODBYE SITES, HELLO SERVICES
DET HANDLER OM AT STILLE SIG SELV DET RIGTIGE SPØRGSMÅL
HVIS IKKE I SKAL LØSE
JERES EGNE PROBLEMER,
HVILKE PROBLEMER SKAL
I SÅ LØSE?
GOODBYE SITES, HELLO SERVICES 5/14/2013
DET HANDLER OM AT STILLE SIG SELV DET RIGTIGE SPØRGSMÅL
VIRKSOMHEDER ER
DREVET AF PROFIT.
MENNESKER ER DREVET
AF MENING.
HVAD GIVER MENING FOR
DINE KUNDER?
GOODBYE SITES, HELLO SERVICES 5/14/2013
GOODBYE SITES, HELLO SERVICES
NOW WHAT?
GOODBYE SITES. HELLO SERVICES.
NOW?
DU LØSER NOGETDU ”LÆGGER” TIL
5/14/2013
HVAD ER EN SERVICE?
GOODBYE SITES, HELLO SERVICES 5/14/2013
GOODBYE SITES, HELLO SERVICES
DU SKAL TÆNKE SOM EN TJENER – ELLER EN GOD VEN…
5/14/2013
GOODBYE SITES, HELLO SERVICES
RETURKUVERTER ER EN SERVICE, FOR DEN HÅNDTERER ET SAMLET FLOW
5/14/2013
GOODBYE SITES, HELLO SERVICES
OG DETTE ER IKKE EN SERVICE
5/14/2013
GOODBYE SITES, HELLO SERVICES
MEN DET ER DET HER
5/14/2013
GØR DET NEMT AT ANVENDE
GOODBYE SITES, HELLO SERVICES 5/14/2013
SERVICE ER SVAR DU KAN BRUGE TIL NOGET …
GOODBYE SITES, HELLO SERVICES 5/14/2013
GOODBYE SITES, HELLO SERVICES
… OG TILBUD, DER PASSER TIL DIN SITUATION
5/14/2013
GOODBYE SITES, HELLO SERVICES
SERVICES FÅR DIG TIL AT SE GODT UD OVER FOR DINE VENNER
5/14/2013
GOODBYE SITES, HELLO SERVICES
SOM NÅR MAILCHIMP SUPPORTERER DIG SOM WEBMASTER
5/14/2013
GOODBYE SITES, HELLO SERVICES
ELLER NÅR DU FÅR HJÆLP TIL AT FØRE EN BESLUTNING UD I LIVET
5/14/2013
GOODBYE SITES, HELLO SERVICES
SERVICES ØGER TRANSPARENS OG GIVER BRUGEREN KONTROL
5/14/2013
GOODBYE SITES, HELLO SERVICES
HER ER EN TRANSPARENT SERVICE
5/14/2013
GOODBYE SITES, HELLO SERVICES
HVORFOR KAN JEG IKKE DIREKTE SKRUE PÅ MIN PENSIONSINDBETALING?
5/14/2013
DU FÅR VENNER…
GOODBYE SITES, HELLO SERVICES 5/14/2013
UD OG SE(RVICER) MED
DSB
GOODBYE SITES, HELLO SERVICES 5/14/2013
GOODBYE SITES, HELLO SERVICES
DSB HAR ET KENDT TIDSRUM AT LEVERE SERVICES I
5/14/2013
GOODBYE SITES, HELLO SERVICES
AT REJSE IFØLGE DSB
5/14/2013
GOODBYE SITES, HELLO SERVICES
AT REJSE IFØLGE VIRKELIGHEDEN
5/14/2013
GOODBYE SITES, HELLO SERVICES
DET BURDE REGNE MED DIGITALE RELEVANTE SERVICES
5/14/2013
GOODBYE SITES, HELLO SERVICES
HVAD ER FORSKELLEN PÅ POLITIKEN OG BERLINGSKES RELATEREDE
BETALINGSSERVICES?
5/14/2013
GOODBYE SITES, HELLO SERVICES
POLITIKEN BRUGER NYHEDER TIL SHOPSEGMENTERING
5/14/2013
GOODBYE SITES, HELLO SERVICES
BERLINGSKE HOLDER FAST I AT NYHEDEN I SIG SELV ER PENGE VÆRD
5/14/2013
GOODBYE SITES, HELLO SERVICES
HVORFOR KOBLER ALT FOR DAMERNE IKKE DERES INDHOLD TIL SERVICES?
5/14/2013
FORBRUG ELLER PENGE?
GOODBYE SITES, HELLO SERVICES 5/14/2013
ET SPØRGSMÅL AT GÅ
HJEM PÅ
GOODBYE SITES, HELLO SERVICES 5/14/2013
“ER DANSKE BANK EN
BANK, ELLER ER DET
EFTERHÅNDEN EN IT-
VIRKSOMHED?”
Spørgsmål til Eivind Kolding, Børsen 26.
oktober
GOODBYE SITES, HELLO SERVICES 5/14/2013
SVARET KOM FIRE DAGE SENERE
GOODBYE SITES, HELLO SERVICES 5/14/2013
HVILKEN BRANCHE ER
DU I?
DU BØR SPØRGE DIG SELV …
GOODBYE SITES, HELLO SERVICES 5/14/2013
HVILKEN BRANCHE ER
DU I? PROFIT ELLER
SERVICE?
DU BØR SPØRGE DIG SELV …
GOODBYE SITES, HELLO SERVICES 5/14/2013
VI SKYLDER VERDEN AT REDUCERE KOMPLEKSITET
2010s
“MAKING THE WORLD BETTER”
Advantages are no-nonsense and meaning
GOODBYE SITES, HELLO SERVICES
KILDE: 1508
5/14/2013

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Morgenbooster / Goodbye sites. Hello services. / 7. november 2012