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Morgenbooster #01: Det Gode Navn

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1508 A/S
1508 A/S

The document outlines the process for choosing a new company name, including analyzing values and positioning, generating name options, validating the names, testing them with media, and implementing the new name. The 5 key steps are: 1) analysis and strategy, 2) name generation, 3) validation, 4) media test, and 5) implementation. Emphasis is placed on involving decision-makers and communicating the context around the business to identify the perfect name.

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MORGENBOOSTER #1 13-01-2011 SLIDE 1 DET GODE NAVN
MORGENBOOSTER #1 13-01-2011 SLIDE 2 STRATEGISKE MULIGHEDER HVAD ER ET NAVN? HVAD FORMIDLER NAVNET?
MORGENBOOSTER #1 13-01-2011 SLIDE 3 VÆRDI + POSITIONERING = GRUND- FORTÆLLING
MORGENBOOSTER #1 13-01-2011 SLIDE 4 NYT VS. VELKENDT ...
MORGENBOOSTER #1 13-01-2011 SLIDE 5 DEN GODE NAVNEPROCES 1. ANALYSE OG STRATEGI 2. NAVNEGENERERING 3. VALIDERING 4. MEDIETEST 5. IMPLEMENTERING
MORGENBOOSTER #1 13-01-2011 SLIDE 6 1. ANALYSE OG STRATEGI
MORGENBOOSTER #1 13-01-2011 SLIDE 7 1. ANALYSE OG STRATEGI VÆRDIER FORNEMME PERSONLIGHED OG TONE IDENTIFICERE BESLUTNINGSTAGERE SKAFFE AMMUNITION
MORGENBOOSTER #1 13-01-2011 SLIDE 8 1. ANALYSE OG STRATEGI POSITION MARKEDSANALYSE KONKURRENTER KUNDER
MORGENBOOSTER #1 13-01-2011 SLIDE 9 1. ANALYSE OG STRATEGI POSITION MARKEDSANALYSE KONKURRENTER KUNDER ... HMM
MORGENBOOSTER #1 13-01-2011 SLIDE 10 1. ANALYSE OG STRATEGI CASE: LIEBLING
13.  januar  2011 liebling:  vi  er  stadig  1508'ere slide  11
værdierne
værdierne
værdierne
strategi
13.  januar  2011 liebling:  vi  er  stadig  1508'ere slide  16
MORGENBOOSTER #1 13-01-2011 SLIDE 22 1. ANALYSE OG STRATEGI SEKS NAVNE- KATEGORIER
MORGENBOOSTER #1 13-01-2011 SLIDE 23 1. ANALYSE OG STRATEGI DESCRIPTIVE Google Maps BMW 328i salesforce.com Peter Maler
MORGENBOOSTER #1 13-01-2011 SLIDE 24 1. ANALYSE OG STRATEGI SUGGESTIVE Wag Hotels Twitter Facebook jetBlue Netto
MORGENBOOSTER #1 13-01-2011 SLIDE 25 1. ANALYSE OG STRATEGI METAPHORICAL Jaguar Shell Sunset Target
MORGENBOOSTER #1 13-01-2011 SLIDE 26 1. ANALYSE OG STRATEGI NEOLOGICAL Kodak Accenture Wu Prius IKEA Lego
MORGENBOOSTER #1 13-01-2011 SLIDE 27 1. ANALYSE OG STRATEGI HISTORICAL Smuckers Zeiss Optical Tesla Motors John Hancock Mini Cooper
MORGENBOOSTER #1 13-01-2011 SLIDE 28 1. ANALYSE OG STRATEGI ARBITRARY Apple Viking Lotus Virgin Fandango
MORGENBOOSTER #1 13-01-2011 SLIDE 29 2. NAVNE- GENERERING
MORGENBOOSTER #1 13-01-2011 SLIDE 30 2. NAVNEGENERERING KONCEPTFASE DET KREATIVE DNA DANNER UDGANGSPUNKT FOR KOMMUNIKATIONEN OG UDSTIKKER EN RETNING FOR NAVNEBRAINSTORM.
MORGENBOOSTER #1 13-01-2011 SLIDE 31 2. NAVNEGENERERING NAVNEFORSLAG
MORGENBOOSTER #1 13-01-2011 SLIDE 32 WE COULD TELL YOU ... BUT WE WOULD HAVE TO KILL YOU!
MORGENBOOSTER #1 13-01-2011 SLIDE 33 3. VALIDERING
MORGENBOOSTER #1 13-01-2011 SLIDE 34 3. VALIDERING ALTID HUSKE ... ER NAVNET LEDIGT? HVIS NEJ, HVEM EJER SÅ NAVNET? ER WEBDOMÆNET LEDIGT?
MORGENBOOSTER #1 13-01-2011 SLIDE 35 3. VALIDERING ALDRIG GLEMME ... DOMÆNEREGISTRERING VIRK.DK JURIDISK SCREENING
MORGENBOOSTER #1 13-01-2011 SLIDE 36 4. MEDIETEST
MORGENBOOSTER #1 13-01-2011 SLIDE 37 5. IMPLEMEN- TERING
MORGENBOOSTER #1 13-01-2011 SLIDE 38 5. IMPLEMENTERING KODEORD: EJERSKAB HOS BESLUTNINGSTAGERE ... OG HOS MEDARBEJDERNE
MORGENBOOSTER #1 13-01-2011 SLIDE 39 HVAD ER HEMMELIGHED- EN BAG DET PERFEKTE NAVN?
MORGENBOOSTER #1 13-01-2011 SLIDE 40 DET FINDES
MORGENBOOSTER #1 13-01-2011 SLIDE 41 AF DEN KONTEKST DER OMGIVER VIRKSOMHEDEN
MORGENBOOSTER #1 13-01-2011 SLIDE 42 10 GODE RÅD
MORGENBOOSTER #1 13-01-2011 SLIDE 43 1. HOLD BRIEFET PRÆCIST
MORGENBOOSTER #1 13-01-2011 SLIDE 44 2. INVOLVÉR BESLUTNINGS- TAGERNE
MORGENBOOSTER #1 13-01-2011 SLIDE 45 3. HAR I ALLEREDE NAVNET?
MORGENBOOSTER #1 13-01-2011 SLIDE 46 4. UDSKRIV EN INTERN NAVNE- KONKURRENCE
MORGENBOOSTER #1 13-01-2011 SLIDE 47 5. DOT COM ELLER EJ?
MORGENBOOSTER #1 13-01-2011 SLIDE 48 6. INDDEL NAVNE- PROCESSEN I FASER
MORGENBOOSTER #1 13-01-2011 SLIDE 49 7. VALIDÉR NAVNET LINGVISTISK OG JURIDISK
MORGENBOOSTER #1 13-01-2011 SLIDE 50 8. DROP FOKUS- GRUPPEN
MORGENBOOSTER #1 13-01-2011 SLIDE 51 9. KØB DOMÆNERNE TIL DE TRE BEDSTE NAVNEFORSLAG
MORGENBOOSTER #1 13-01-2011 SLIDE 52 10. FORTÆL HISTORIEN
MORGENBOOSTER #1 13-01-2011 SLIDE 53 DOWNLOAD WHITEPAPER OM BRAND- NAVNGIVNING PÅ 1508.DK

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Morgenbooster #01: Det Gode Navn

  • 1. MORGENBOOSTER #1 13-01-2011 SLIDE 1 DET GODE NAVN
  • 2. MORGENBOOSTER #1 13-01-2011 SLIDE 2 STRATEGISKE MULIGHEDER HVAD ER ET NAVN? HVAD FORMIDLER NAVNET?
  • 3. MORGENBOOSTER #1 13-01-2011 SLIDE 3 VÆRDI + POSITIONERING = GRUND- FORTÆLLING
  • 4. MORGENBOOSTER #1 13-01-2011 SLIDE 4 NYT VS. VELKENDT ...
  • 5. MORGENBOOSTER #1 13-01-2011 SLIDE 5 DEN GODE NAVNEPROCES 1. ANALYSE OG STRATEGI 2. NAVNEGENERERING 3. VALIDERING 4. MEDIETEST 5. IMPLEMENTERING
  • 6. MORGENBOOSTER #1 13-01-2011 SLIDE 6 1. ANALYSE OG STRATEGI
  • 7. MORGENBOOSTER #1 13-01-2011 SLIDE 7 1. ANALYSE OG STRATEGI VÆRDIER FORNEMME PERSONLIGHED OG TONE IDENTIFICERE BESLUTNINGSTAGERE SKAFFE AMMUNITION
  • 8. MORGENBOOSTER #1 13-01-2011 SLIDE 8 1. ANALYSE OG STRATEGI POSITION MARKEDSANALYSE KONKURRENTER KUNDER
  • 9. MORGENBOOSTER #1 13-01-2011 SLIDE 9 1. ANALYSE OG STRATEGI POSITION MARKEDSANALYSE KONKURRENTER KUNDER ... HMM
  • 10. MORGENBOOSTER #1 13-01-2011 SLIDE 10 1. ANALYSE OG STRATEGI CASE: LIEBLING
  • 11. 13.  januar  2011 liebling:  vi  er  stadig  1508'ere slide  11
  • 16. 13.  januar  2011 liebling:  vi  er  stadig  1508'ere slide  16
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. MORGENBOOSTER #1 13-01-2011 SLIDE 22 1. ANALYSE OG STRATEGI SEKS NAVNE- KATEGORIER
  • 23. MORGENBOOSTER #1 13-01-2011 SLIDE 23 1. ANALYSE OG STRATEGI DESCRIPTIVE Google Maps BMW 328i salesforce.com Peter Maler
  • 24. MORGENBOOSTER #1 13-01-2011 SLIDE 24 1. ANALYSE OG STRATEGI SUGGESTIVE Wag Hotels Twitter Facebook jetBlue Netto
  • 25. MORGENBOOSTER #1 13-01-2011 SLIDE 25 1. ANALYSE OG STRATEGI METAPHORICAL Jaguar Shell Sunset Target
  • 26. MORGENBOOSTER #1 13-01-2011 SLIDE 26 1. ANALYSE OG STRATEGI NEOLOGICAL Kodak Accenture Wu Prius IKEA Lego
  • 27. MORGENBOOSTER #1 13-01-2011 SLIDE 27 1. ANALYSE OG STRATEGI HISTORICAL Smuckers Zeiss Optical Tesla Motors John Hancock Mini Cooper
  • 28. MORGENBOOSTER #1 13-01-2011 SLIDE 28 1. ANALYSE OG STRATEGI ARBITRARY Apple Viking Lotus Virgin Fandango
  • 29. MORGENBOOSTER #1 13-01-2011 SLIDE 29 2. NAVNE- GENERERING
  • 30. MORGENBOOSTER #1 13-01-2011 SLIDE 30 2. NAVNEGENERERING KONCEPTFASE DET KREATIVE DNA DANNER UDGANGSPUNKT FOR KOMMUNIKATIONEN OG UDSTIKKER EN RETNING FOR NAVNEBRAINSTORM.
  • 31. MORGENBOOSTER #1 13-01-2011 SLIDE 31 2. NAVNEGENERERING NAVNEFORSLAG
  • 32. MORGENBOOSTER #1 13-01-2011 SLIDE 32 WE COULD TELL YOU ... BUT WE WOULD HAVE TO KILL YOU!
  • 33. MORGENBOOSTER #1 13-01-2011 SLIDE 33 3. VALIDERING
  • 34. MORGENBOOSTER #1 13-01-2011 SLIDE 34 3. VALIDERING ALTID HUSKE ... ER NAVNET LEDIGT? HVIS NEJ, HVEM EJER SÅ NAVNET? ER WEBDOMÆNET LEDIGT?
  • 35. MORGENBOOSTER #1 13-01-2011 SLIDE 35 3. VALIDERING ALDRIG GLEMME ... DOMÆNEREGISTRERING VIRK.DK JURIDISK SCREENING
  • 36. MORGENBOOSTER #1 13-01-2011 SLIDE 36 4. MEDIETEST
  • 37. MORGENBOOSTER #1 13-01-2011 SLIDE 37 5. IMPLEMEN- TERING
  • 38. MORGENBOOSTER #1 13-01-2011 SLIDE 38 5. IMPLEMENTERING KODEORD: EJERSKAB HOS BESLUTNINGSTAGERE ... OG HOS MEDARBEJDERNE
  • 39. MORGENBOOSTER #1 13-01-2011 SLIDE 39 HVAD ER HEMMELIGHED- EN BAG DET PERFEKTE NAVN?
  • 40. MORGENBOOSTER #1 13-01-2011 SLIDE 40 DET FINDES
  • 41. MORGENBOOSTER #1 13-01-2011 SLIDE 41 AF DEN KONTEKST DER OMGIVER VIRKSOMHEDEN
  • 42. MORGENBOOSTER #1 13-01-2011 SLIDE 42 10 GODE RÅD
  • 43. MORGENBOOSTER #1 13-01-2011 SLIDE 43 1. HOLD BRIEFET PRÆCIST
  • 44. MORGENBOOSTER #1 13-01-2011 SLIDE 44 2. INVOLVÉR BESLUTNINGS- TAGERNE
  • 45. MORGENBOOSTER #1 13-01-2011 SLIDE 45 3. HAR I ALLEREDE NAVNET?
  • 46. MORGENBOOSTER #1 13-01-2011 SLIDE 46 4. UDSKRIV EN INTERN NAVNE- KONKURRENCE
  • 47. MORGENBOOSTER #1 13-01-2011 SLIDE 47 5. DOT COM ELLER EJ?
  • 48. MORGENBOOSTER #1 13-01-2011 SLIDE 48 6. INDDEL NAVNE- PROCESSEN I FASER
  • 49. MORGENBOOSTER #1 13-01-2011 SLIDE 49 7. VALIDÉR NAVNET LINGVISTISK OG JURIDISK
  • 50. MORGENBOOSTER #1 13-01-2011 SLIDE 50 8. DROP FOKUS- GRUPPEN
  • 51. MORGENBOOSTER #1 13-01-2011 SLIDE 51 9. KØB DOMÆNERNE TIL DE TRE BEDSTE NAVNEFORSLAG
  • 52. MORGENBOOSTER #1 13-01-2011 SLIDE 52 10. FORTÆL HISTORIEN
  • 53. MORGENBOOSTER #1 13-01-2011 SLIDE 53 DOWNLOAD WHITEPAPER OM BRAND- NAVNGIVNING PÅ 1508.DK