How do we make good ideas come to life in large organizations? Design Thinking and MVP's works fine as a framework for testing the viability of new ideas, but it leaves a need for a structured way on how to bring them from the lab into real life solutions. So here's the receipt.

1. 1508™
ALWAYS IN LOVE
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MB: FIGHTING MONSTERS
FIGHTIN
G
MONSTER
S 31/03/2016
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WIFI
1508guest
GUESTKODE
Jegvilonline
URL’S
1508.dk
slideshare.com/1508as
vimeo.com/design1508
facebook.com/company/1508-as
HASHTAG
#1508as

2. 1508™
ALWAYS IN LOVE
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MB: FIGHTING MONSTERS 31/03/2016
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WE KNOW WELL HOW TO CAPTURE GREAT
IDEAS
The great idea

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LITERATURE
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THE RECEIPT
$
1) Identify needs 2) Test product fit 3) Test market fit
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Do they want it?
THE FRAMEWORK
HUMAN VALUE FEASABILITY
BUSINESS
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ALWAYS IN LOVE
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GV5: THE METHOD
DAY 1 DAY 2 DAY 3 DAY 4 DAY 5
UNDERSTAND IDEA DECIDE BUILD TEST
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IDENTIFY NEEDS AND PROBLEMS

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DEVELOP IDEAS
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CREATE YOUR HYPOTHESIS
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MAKE IT TANGIBLE
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GREAT IDEA?
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Din hjemmehjælp kommer om
29minutter

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MB: FIGHTING MONSTERS
BUILD MVP’S
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ALWAYS IN LOVE
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MB: FIGHTING MONSTERS
AND TEST PRODUCT FIT
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‘IS THIS A GOOD IDEA?’-MACHINE
Infrastructure
Proven ideas
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Works fine, expect it doesn’t
support back stage issues very
well...
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The great idea

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The great idea
Market?
IT?

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ALWAYS IN LOVE
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The great idea
Market?
IT?

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Can we make it?
Will we make it?
CHECK FEASABILITY
HUMAN VALUE FEASABILITY
BUSINESS
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MB: FIGHTING MONSTERS
IT’S OK, BUT IT NEED’S SOME
MODIFICATIONS
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21. 1508™
ALWAYS IN LOVE
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MB: FIGHTING MONSTERS
GV5 +
M
UNDERSTAND
T
IDEA
W
SELECT
T
BUILD
F
TEST
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22. 1508™
ALWAYS IN LOVE
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MB: FIGHTING MONSTERS
GV5 + A FEASABILITY WEEK
MVP Sprint
M
UNDERSTAND
T
IDEA
W
SELECT
T
BUILD
F
TEST
M T
ORG +
LEGAL
W
BIZ
T
TECH
F
RECOMM.
BOARD PRÆS
FEASABILITY
BOARD
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THE FEASABILITY BOARD SAYS NO TO
GO
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No No No

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SO HOW DO WE
BUILD AN
INNOVATION TASK
FORCE?
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QUESTION IS…

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KNOWN BUSINESS
MB: FIGHTING MONSTERS
DON’T BOTHER AT ALL, OR..
FUTURE
BUSINESS
FUTURE
BUSINESS
FUTURE
BUSINESS
START UP
TRIALS
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AOL CO-FOUNDER STEVE CASE

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SO LET’S FOCUS ON INTERNAL SET
UPS
Product
Organization
Mindset
Difficult
Easy
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INSPIRATION
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SET UP AN INTERNAL COMMUNICATION
AND KNOWLEDGE PLATFORM
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BEGIN WITH UNDERSTANDING BUSINESS
AND IDENTIFY KEYPROBLEMS
Target groups?
Task analysis?
User journeys?
Business model?
Competitors?
Inspiration and trends?
Channel?
Analytics?
Reports and knowledge?
=
So how might we?
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SO YOU CAN BUILD YOUR CANVAS(ES)
$ $
$ $
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“WHY IS ORDERING
A PIZZA EASIER
THAN VOTING?”
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AND MOLD YOUR MESSAGES
Obama said something like this..

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MAKE A BOLD
DEMAND
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TEST PRIORITIZATIONS

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BUILD A WARROOM
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LEARN TO SKETCH
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SET UP A FIXED TESTPANEL WITH
EXTERNAL CUSTOMERS AND PRESUMERS
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R&D BUDGET VS
OPERATIONS
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PREPARE YOUR BUDGETS

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MAP AND GET INTO DIALOGUE WITH
STAKEHOLDERS AND SUPPLIERS
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PREPARE EDUCATIONAL RESSOURCES
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BUILD A NEW CULTURE WITH
INTRAPENEURS
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AND HAVE FUN
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So about that name … our
ceiling fans first hit the
market in 1999 with the
unremarkable brand name “HVLS
Fan Company,” a nod to the
concept of moving high volumes
of air at low speeds. After
years of customers referring to
the industrial models as big-
ass fans, the company adopted
the name and our mascot, Fanny
the donkey. It’s just one
example of how we listen to our
customers. Because we listen,
we understand your challenges,
and we use our engineering
expertise to solve them.

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TAK
1508 A/S
www.1508.dk
Klaus Bundvig
Dir. of Business Development
kbu@1508.dk
+45 2250 9795
Check out more inspirational stuff at
1508.dk/viden
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ALWAYS IN LOVE
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ALWAYS IN LOVE
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ALWAYS IN LOVE
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ALWAYS IN LOVE
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ALWAYS IN LOVE
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ALWAYS IN LOVE
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ALWAYS IN LOVE
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ALWAYS IN LOVE
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ALWAYS IN LOVE
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ALWAYS IN LOVE
WITH WHAT WE DO

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ALWAYS IN LOVE
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ALWAYS IN LOVE
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ALWAYS IN LOVE
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ALWAYS IN LOVE
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ALWAYS IN LOVE
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ALWAYS IN LOVE
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ALWAYS IN LOVE
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ALWAYS IN LOVE
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