ICT role in 21st century education and it's challenges.
Media Studies 1, 2, 3
1. Media Studies 1, 2, 3Thinking about the future of media studies Ben Goldsmith University of Queensland and Australian Film, Television and Radio School B.goldsmith@uq.edu.au Ben.Goldsmith@aftrs.edu.au
2. Media Studies 1, 2, 3 David Gauntlett – Media Studies 1.0 and 2.0 Filmmaking and Participatory Culture Responses to Media Studies 2.0 New Zealand’s Opportunity?
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4. Gauntlett’s Media Studies 1.0 Expert fetish Classics and canons Traditional media focus Critical resistance to big media Teaching students to ‘read critically’ ‘Conventional’ research methods Division between audience receivers and expert producers ‘Sit back and be told’
5. Gauntlett’s Media Studies 2.0 Everyday meaning, diverse, ordinary participants Long tail, user generated content, DIY media Global media focus, internet and digital media People are already critical, recognise existing knowledge and understanding ‘Creative’ research methods Produsage, everybody is creative ‘Making-and-doing culture’
6. ‘Making is Connecting’ Passive audiences, passive learners Guy Claxton What is the Point of School? ‘learning muscles’: curiosity, courage, investigation, experimentation, imagination, reasoning, sociability, reflection Creative thinking, creative solutions Making things=making the world your own=engagement=investing the world with meaning=connecting
25. Transmedia Storytelling Proselytisers: Henry Jenkins/Lance Weiler Digital technologies transform narrative, filmmakers must keep up New relations with ‘audience’, ‘hypersocial logic’ vs. individual viewing Creating ‘layered experience’, adding ‘texture’ Work that“pushes beyond its frame” World building and seriality Sceptic: David Bordwell “Most Hollywood and indie films aren’t any good” Need large, motivated fan base “Many films thrive by virtue of their gaps … films risk giving up mystery” Art works gain strength by having firm boundaries Difficulty of critical analysis and evaluation
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28. Responses to Media Studies 2.0 David Buckingham What’s new? Who’s participating? What are they doing? Who’s making money? Who’s doing the work? And is any of it any good?
31. Toby Miller: Media Studies 3.0 Holistic, less audience-centric Internationalism Labour Hybrid approaches – ethnography, political economy, aesthetics Diasporas Collective identity and power Gender, race, class, sexuality in everyday life across national lines
32. Special issue of Television and New Media 10.1 (2009) – ‘My Media Studies’ Themes: Acknowledgement of transformation – not return to Media Studies 1.0 Argument for greater ‘frottage’ between 1.0 and 2.0 Media Studies 2.0 privileges technological access, not true for all, Media Studies 2.0 collapses distinction between form and study of form
33. Special issue of Television and New Media 10.1 (2009) – ‘My Media Studies’ Media Studies 3.0 themes Interdisciplinarity – multidirectional and relational Importance of critique Internationalism – global media studies How to structure and negotiate the overwhelming information environment Materiality of media Environmental impact of media technologies Questions of ownership, media power “Let’s think and do”
34. Film – NZ’s opportunity My work as ‘production studies’ – desire to embed this, opportunity for NZ to embed this International Relational – from topography to topology Labour Participatory culture – engagement
Transmedia storytelling: spread across a number of texts; Bordwell reference to GerardGenette’sPalimpsests and taxonomy of storytelling; crosses media; provides more complex experience
Need image of Transforming Audiences conference, transfer these notes on slide to readable notes