This is my project on the New media advertising class.

1. Social Media Analysis Agenda
Advertising Media Planning
Liu Qiongying

2. Pizza Hut
Social Media Analysis Agenda
Contents
INTRODUCING OF PIZZA HUT
THE HISTORY OF THE PIZZA HUT
PIZZA HUTFAN PAGE
COMPETITORS OF PIZZA HUT
SOCIAL MEDIA OBSERVATIONS & INSIGHTS
RECOMMENDATIONS FOR PIZZA HUT

3. Introduction
Pizza Hut is the world's largest pizza chain monopoly enterprises,
its identity is characterized by the appearance of the roof as a
significant sign of restaurants. In more than one hundred countries around the
world, every day to receive more than 4 million customers, more than 1.7 million
pizzas baked. Pizza Hut restaurant in turnover and number, and quickly became
the world's leading pizza restaurant chain enterprises. Pizza Hut is the world's
largest restaurant group - Tricon Global Restaurant Group, Yum in more than 100
countries with more than 32,500 family restaurant chain, is a global food and
beverage industry leader in multi-brand collections.

4. Pizza Hut
“pizza and more”
The history about the Pizza hut
Pizza Hut began with two brothers borrowing $600 from their mom
to start a pizzeria. What started out small has now become the biggest
pizza company in the world. And every step of the way, they have
remained committed to making the best food and providing the highest level of
service.
In 1959, the first franchise unit opened in Topeka, Kansas. Almost a decade later,
Pizza Hut would be serving one million customers a week in their 310 locations. In
1970, Pizza Hut was put on the New York Stock change under the ticker symbol pizza.
Following the opening of the first international restaurant in Canada in 1968,
Pizza Hut restaurants quickly appeared in Mexico, South America, Australia, Europe,
the far East and Africa.
They like coming up with great-tasting products and exciting promotions because,
at Pizza Hut, they concern about that they always known what’s most important for

5. the customer. They know what the customer want and they make it faster and easier
to get it!
The feature: Happy Pizza Hut restaurant tightly around the "joy, leisure, fashion,
taste, taste," the theme to pleasing decor, comfortable design, well-trained staff,
coupled with different flavors, nutritious pizza, pasta, tempting snacks and fresh
salads and other dishes served customers love it. Happy Pizza Hut restaurant is the
one that suits your friends, family gatherings, people enjoy the comfort ideal place
for happy hour.
Pizza Hut offers a variety of products and offerings, including Pizza, Pasta, Wings,
Sides and desserts. They also offer a specialized catering menu for larger events.
Pepperoni Lovers Pizza
Double layered mouthful of pepperoni on just about every bite
Meat Lovers Pizza
Piled high with all your favorite meats, including Pepperoni, Ham, Beef, Pork Sausage,
Italian Sausage, and Bacon
Cheese Lovers Pizza
What’s better than a classic cheese pizza. With a massive, melted layer of real
authentic cheese topped with any of your two favorite toppings (if you want!)
Veggie Lovers Pizza
Mushrooms, red onions, green peppers, tomatoes and black olives
Super Supreme Pizza
An absolute feast of pepperoni, ham, beef, pork sausage, Italian sausage, red onions,

6. mushrooms, green peppers, and even black olives!
Supreme Pizza
Pizza Huts signature blend of pepperoni, pork sausage, beef, mushrooms, red onions
and green peppers.
Pizza Hut Wings
Buffalo Burnin’ Hot
Buffalo Medium
Buffalo Mild
Lemon Pepper
Honey BBQ
Spicy BBQ
Garlic
Parmesan
Spicy Asian
Pizza Hut
Sides &
Desserts
Stuffed
Pizza
Rollers
P’Zone Pizza
Breadsticks

7. Cheesesticks
Herseys Chocolate Dunkers
Cinnamon Sticks

8. Pizza Hut
Facebook fan page
Pizza Hut advocate "for the passengers crazy", "the customer is
our only" concept, to create a "Happy Holiday", "relaxed intimate and
trustworthy" dining atmosphere and culture, through the use of Facebook platform
to promote their pizza, but also release new product information, and how to make
delicious pizza, and through joining some of famous films to attract more people to
log on the fan page, and they concentrate on everyone’s daily life, share some
interesting pictures and the fantasy moments when the fans eat the pizza. We decide
to analyze the fan page of the Pizza Hut.
Pizza Hut has 10,800,996 Likes
Their Facebook page updates
frequently and at least five times at week!
We’ve categorized its content by means of:
• Personal - posts that are made by Pizza Hut including photos, restaurant
pictures, and the like.
• Informative - posts that include recipes, how-to-guides, and facts.
• Interactive –share the photos and reply quick.
• Promotional – Use some activities and show the discount messages.

9. The good : This is a interactive example. This picture was drawn by the fans.
They drew this picture to show their feeling to the Pizza Hut. This has garnered a
positive response and Pizza Hut continues to establish an intimate relationship
with their fans, users, and food lovers. When I see this picture for the first time, I
want to but the pizza right now. Because of the funny story, Pizza Hut successfully
attract more people’s attention and increase the pizza’s selling amount.

10. The good: This picture show their technology in making pizza. And the “over
stuffed” attract a lot of people. Although this picture is easy to understand the
meaning, but it shows their improvement to others. It’s a good choice for
customer to buy this kind of talented pizza. When the customer see it , they will
think it’s amazing.

11. The bad: This robot is attractive and he looks full of energy. But the
customers don’t like it, because it is not a realistic. We just imagine we can use
robots everywhere, but actually not. The fan page try to show their power and
creative, but the answer is wrong. We can see the reply on the bottom. Some
customers want a lovely girl but not the robot.

12. Pizza Hut
Facebook Analysis Conclusion
In conclusion. I think the fan page for Pizza Hut is good.
Because they establish an intimate relationship with their fans,
users, and food lovers.
Clung to the needs of people , a lot of very creative images released created by
the pizza. Timely interaction with fans is that they find a good way to
communicate with fans. Actually, they invite their fans to show their daily picture
and draw the interesting picture to make funny. This is a good way to attract
people and it is good for selling. Also, they concentrate on the customers and fans
feeling, and they will reply the comments fast, so it’s the reason that they have a
good relationship with fans.
They also use some models for ads. But some of it looks a little bad. They like
to use dogs and cats in their fan page, but the people show don’t like it a lot
because some information is a little boring and have no actual content. If it can be
changed to a girl or the friendly guys it is more useful.

13. Pizza Hut
Competitors of Pizza hut
Domino , Domino's Pizza is an international pizza restaurant , headquartered
in Ann Arbor, Michigan, USA , in 1960, founded by Tom Monaghan ,
Patrick Doyle chief executive officer . 8,758,144 likes
Papa John's Pizza is the world's three major brands, has a long history of food
culture . In order to produce a fresh and delicious , unique taste of pizza , Papa
John's use of authentic materials, unique technology and high standard
production requirements cake body , get the customer's unanimous approval .
Papa John's since 1984 , opened its first pizza restaurant has been consistently
adhere to the brand 's commitment to "better Ingredients , better pizza ." Today,
Papa John's has been widely recognized by the public , has become synonymous
with high-quality pizza , and in Europe, Asia , America, Middle East, India and
other places have opened more than 4,000 chain restaurants .

14. Domino
Facebook Fan Page
The good: To show the smell picture will let customer think more about it,
and they will imagine how delicious it is. Meanwhile, lots of people do this, so
this is a opportunity to share each person’s idea. It’s a good way to interactive
and communicate with fans. If I were a customer, I will buy the Pizza right now
because the person looks enjoyable.

15. The bad: May be the aim of this picture tend to show how the pizza important
for the guys. The fan page doesn’t lose one thing, a person is driving , it is good or
bad if he eats it. This question I consider everyone wants to know. And the pizza
looks not very delicious also. As far as I am concerned, safe is more important
then eat the pizza..

16. Papa John's
The goods: The picture looks warm, If you see someone smile to you, you will
have an information in your brand. So this picture show the man likes it. And this
kind of delicious pizza will let others think so too. Sometimes, small thing makes
big effect.
The bad: In Papa John’s Pizza we can’t see a lot of sharing by the fans and the

17. company, but they like to send this kind of message. They don’t have contact with
the fans very often. This sentence is too easy and no attractive, I think they
should create more.

18. Pizza Hut
Insights
Similarities: this three brands are all share their own pictures about the
delicious pizza. They all have their activities and they use facebook fan page to
communicate with their fans. They will send the new product on the fan page to
attract people to buy.
Differences: To be the truth, I think the reason why the Pizza Hutis the top of
the pizza’s brand is that they pay more attention to the fans and customer
services. They will reply the comments very fast and give more freedom to their
fans to share photos (especially for their drawing about the brand). And the fan
page looks more colorful and more charming. And Pizza Hutuse the poster of the
films to contact with the fans, they try to have some powers in the film page, so
the fans can see what the brand do to have more influence.
Domino is more
concentrate on the pets pictures not the fans. Maybe in the future they should
concentrate on the quality of the picture and make their fan page more
meaningful and attractive. The Papa John’s is more concentrate on the video they
make, in their fan pages, just a little share about their fans picture. And their
picture for the delicious pizza has a lot of the same, I hope they can create more
ideas about showing the different pizzas not the same one.

19. Pizza Hut
Recommendations
Personal
Each food dishes should be include in each status.
Informative
They will give the news regularly, in this fan page, you will see warmly family,
kindly smile, delicious food, funny pictures and their power in their create
activities. They will have at least twice a week interaction with each fan.
Promotional
Objectives clearly point to the young man, white-collar workers and families,
their consumption patterns are also friends, family dinners, Romantic based .
Here's the main consumer group to the young family, fashion, popular
elements of Pizza Hutcovered with joy in the background. No choking fumes, no
nasty mosquitoes, there are only clean tables, chairs and bright windows, mood
naturally comfortable pleasure.