1. Project of Marketing Management
A survey
On
Consumer Buying Behavior for Different
types of SIMcards
Assigned by: Mr. Sandeep .L. Makwana
Prepared by: Mehul Savaliya (7NBBG008)
Kashyap Patel (7NBBG037)
Gayrti Bhatt (7NBBG003)
Ankur parasaniya (7NBBG026)
Khyati Yadav (7NBBG041)
Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur
Page no. 1

2. Project of Marketing Management
ACKNOWLEDGEMENT
We feel great pleasure to submit this live project as a part
of M.B.A studies. The live project is prepared on “A Survey of
Consumer buying Behaviour for Diffenrent tyeps of
SIMcards”. This work has helped us to in acquiring valuable
knowledge regarding applicability of theoretical knowledge. Only the
theoretical and bookish knowledge is not enough for the management
student to know the various angle of business unit. This live project is
playing a vital role to develop the practical viewpoint of students and
making them aware about the practical problem, opportunity and real
situation of the organization.
We are heartily thankful to Sandeep.L.Makwana for
providing us proper guidance and brought our live project in proper
channel. This guidance also helped us gain knowledge and to get
confidence.
We would also like to thanks to diffenrent people to help in this project.
We would also like to thank our colleges & classmates who have also
helped us in the preparation of the live project.
Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur
Page no. 2

3. Project of Marketing Management
INDEX
Particulars Page
no.
• Preface 04
• Objectives 05
• Introduction 06
• Data Source 07
• Methodology 08
• Definition 09
• Data presentation & Analysis 10
• Limitation 34
• Suggestions 35
• Conclusion 36
• Questionnaires 37
• Bibliography 39
Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur
Page no. 3

4. Project of Marketing Management
PREFACE
MBA is a professional course wherein for a student to process
only theoretical knowledge alone is not enough. He/She needs to have
a good knowledge of the current changes & happenings in the field
also. But even the latter can not stand alone without the former i.e.
both are equally important to be known.
Today in this ever changing retail environment where markets
are flooded with various types of branded unbranded products. It is
difficult for consumer to conclude as to what he/she should buy.
With the increasing demand of Cellphones the marketers find
numerous opportunities for new items they launch once, such market
is the different types of SIM cards’ market where every 1 st day of
month we find market offering different types of the skim
Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur
Page no. 4

5. Project of Marketing Management
In this report “A Survey of Consumer Buying Behavior on
different SIMcard use by people in Bhavnagar city”. Presents the
Consumer buying behavior of different SIM cards highlighting their
buying attitudes and preferences.
Objectives
Primary Objectives:
As a part of the MBA Programme we
have to done a live project as acedamic currculum which is given by
the faculy of ICFAI NATIONAL COLLEGE.From this we are getting
practical knnowledghe from doing project & we done Project on Survy
of Consumer Buing Behaviour of Different SIM cards which is
submiited to Sandeep.L.Makawana who is faclulty of Marketing in INC
Bhavanagar.
Secondayry Objaective
• To develop skills to apply Theory into practice.
• It helps the students to improve their Communication skills.
• It improves the Interviewing skills of the students.
Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur
Page no. 5

6. Project of Marketing Management
• It enhances the Confidence level of the students, which help
them to stand in this competitive world.
• It provides the Professional Behavior that is very much
need in this corporate world.
• To study the brand loyalty of consumers towads SIM cards.
• To study the Perception of consumer about towards different
SIM cards.
Inrtoduction
The SIM (Subscriber Identity Mobile) card (Chip)
is the brain of your handset. The SIMcard is approximately the size of
credit card. The SIM chip is removed from the card holder and insert
into the back of the handset. It’s about the size of a Postage stamp, with
embedded circuitry on one side. When insert into GSM handset, the
SIM when activated by cable and wireless. Facilitate mobile service on
a particular GSM network. The card holder contents confidential
information for unlocking your handset should you forget your PIN.
Please store it in a safe place.
Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur
Page no. 6

7. Project of Marketing Management
The SIM contain general information for your
mobile phone services. It retain the features or services available to you
as a customers, on a particular GSM network and stores information
with you programmed into your handset like your phonebook having a
SIM card make it easy and convenient to change your handset a SIM
card will be included with the handset when you purchase your handset
from cable and wireless.
DATA SOURCE
Primary Data:
A questionnaire was formed and used to collect primary
data. The questionnaire is structured and non-disqualified and the
questions asked are close as well as open ended.
Secondary Data:
Secondary data sources have been used for literature
reviews. The important sources of secondary data are literature
available in books, past repost and internet. This study is of descriptive
type of study. For this quantitative study is likely to be undertaken.
Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur
Page no. 7

8. Project of Marketing Management
Methodology
Sample size : Total Respondent 50
Age : Less than 16
16 to 25
26 to 35
36 to 45
46 to 55
More than 56
Extent : Bhavnagar city
Time : October (1 week)
Population : People of Bhavnagar City
Element : Individual Consumer
Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur
Page no. 8

9. Project of Marketing Management
Data has been collected through questionnaire method. Questionnaire
was designed for survey purpose. The questionnaire was designed in
such a way to cover as fmany aspects of consumer behavior as
possible. As the time of designing the questionnaires are way taken to
get the needed information and also to fulfill the research objectives.
Definitions
SIMcards: Subscribers identity modules card – small printed circuit board
that
Must be inserted in any GSM base mobile phone when shining
On as a subscribers.
POSTPAID: A postpaid mobile connection is like any other telephone
Connection, where your get a SIM card, use it and pay for your
Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur
Page no. 9

10. Project of Marketing Management
Monthly bill based on rentals, plan charges and usage charges
etc.
PREPAID: A prepaid card is a means of applying airtime to your account. A
Prepaid customers will use both types of cards.
SMS: SMS or short massage service is basically straight text
characters,
Simple monophonic sounds and B & W pictures made up of text
Correctly.
Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur
Page no. 10

11. Project of Marketing Management
DATA
PRESENTATION
&
ANALYSIS
DATA PRESENTATION AND ANALYSIS
Q-2 Different age consuming SIMcards.
Age No. of Response
Less than 16 4
16-25 12
26-35 8
Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur
Page no. 11

12. Project of Marketing Management
36-45 10
46-55 15
More than 56 1
Classification of Respondents based on Age
15
16
14
12
12
10
10 8
8
6 4
4
1
2
0
Up to 16 17 to 25 26 to 35 36 to 45 46 to 55 More than 56
Interpretation:
Out of 50 respondents 4 are in age of less than 16, 12 are of
from 16-25 age group, 8 are of 26-35 age group, 10 are of 36-45 age group,
15 are of 46-55 age group and 1 from more than 56 age group. So the age
group of 46-55 are the more using SIMcard of different companies.
Q-3 Occupation of Respondents.
Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur
Page no. 12

13. Project of Marketing Management
Occupation % of Respondents
Professional 24
Housewife 16
Study 28
Service People 30
Retired 2
Classification of Respondents based on Occupation
Students
28%
House wife
16%
Service Person
30%
Professionals Retired
24% 2%
Interpretation:
Here out of 50 Respondents 24% are Professionals, 2% are
Retired, 30% are Service People, 28% are Students, 16% are House wife. We
can say that more SIMcards using by Service people.
Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur
Page no. 13

14. Project of Marketing Management
Q-4 Consumers are using any Cell phone or SIM cards?
Feedback No. of Response
Yes 50
No 0
Interpretation:
From the survey we studied that all 50 Respondence are using
the SIM cards or Cell phone. No one of them are non user of the Cell phone.
Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur
Page no. 14

15. Project of Marketing Management
Q-5 Which Company’ SIMcards using by them?
Company’ Name No. of Respondence
Vodafone 13
Airtel 9
Idea 4
BSNL 15
RIM 6
Tata 3
Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur
Page no. 15

16. Project of Marketing Management
Classification of respondents
Current choice for differant company's SIMcard
TATA, 3
RIM, 6 VODAFONE, 13
BSNL, 15 AIRTEL, 9
IDEA, 4
Interpretation:
Out of 50 respondents 3 are using TATA, 4 are using IDEA, 13
are using 13 VODAFONE, 15 are using BSNL, 6 are using RIM. From this
we can say that more no of users are preferring the connection of
VODAFONE.
Q-6 What type of SIMcard using by them?
Type of SIMcards No. of Respondence
Prepaid 34
Postpaid 16
Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur
Page no. 16

17. Project of Marketing Management
Customers' choise for types of SIM cards
34
35
30
25
16
20
15
10
5
0
Prepaid Postpaid
Interpretation:
Out of 50 Respondents 34 Respondents are using Prepaid
SIMcards and 16 are using Postpaid SIMcards. From this data we can
conclude that most of the Consumers are preferring Prepaid connection of
SIMcards.
Q-7 How many SIMcard using by them?
No. of SIMcards No. of Respondence
1 39
Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur
Page no. 17

18. Project of Marketing Management
2 10
3 1
Cissification of respondents based on number of cards they use
3 sim
2 sim
1 sim
Interpretation:
Out of 50 Responses 39 are using only 1 SIMcard, 10 are
using 2 SIMcards & 1 Consumers is using 3 SIMcards. Out that data we can
say that there are more no. of Consumers are using only 1 SIMcard.
Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur
Page no. 18

19. Project of Marketing Management
Q-8 Before using this SIM card did Consumers used any other company’
SIM-
Card in past?
Opinion No. of Respondence
Yes 15
No 35
Interpretation:
Out of 50 Respondents 35 Consumers are not used any
company’ SIM cards in past and remaining 15 are using different company’
SIM cards.
Q-9 How many consumers are changing their SIM cards time –n-time?
Opinion No. of Respondence
Yes 15
No 35
Interpretation:
Out of 50 Respondents 35 Consumers are not ready to
changing their SIM cards time–n-time but remaining 15 Consumers are
changing their SIM card again n again.
Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur
Page no. 19

20. Project of Marketing Management
Q-10 Which are the Parameters for selecting this card by Consumer?
Parameters No. Of Respondence
Network 28
Roaming 1
Free SMS 2
Talk time 17
Quick dialing 2
Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur
Page no. 20

21. Project of Marketing Management
Factors / specification comsideration by customer for the
selection of SIM cards
30
28
25
20
17
15
10
5
2 2
1
0
Network Roaming Free sms Talk time Quick dialing
Interpretation:
Out Of the 50 Respondence 8 prefer for network, 1 for roaming,
2 prefer for free SMS, 17 for talk time and 2 are preferring for Quick dialing.
Now from this data we can say that most of the consumers are focusing on
Network & talk time.
Q-11 How far the consumers are loyal to their SIM cards company?
Opinion No. Of Respondence
Yes 22
No 28
Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur
Page no. 21

22. Project of Marketing Management
Classification of respondent based on loyalty shown
towards a company
30
25
20
15 28
10 22
5
0
Yes NO
Interpretation:
Out Of the 50 Respondence 22 consumers’ are Switchers and 28
Consumer’s are Hard Core that means we can say that they are not changing
their cards in any situation.
Q- 12 Factors behind if they are changing SIM card?
Factors No. Of Respondence
Poor Network 13
High Cost 10
Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur
Page no. 22

23. Project of Marketing Management
Free SMS 3
Poor Service 8
Brand image 7
Others 9
Factors influiencing cutmors for changing the brands / company of SIMcard
Others
9
Poor netwark
13
Brand Image
7
High cost
10
Poor Servise
8
Free sms
3
Interpretation:
Out Of the 50 Respondence 13 consumers are changing SIM
cards because of Poor Network, 10 for High Cost , 3 for SMS , 8 for Poor
Service , 7 for Brand image and 9 for changing their SIM cards for
other reasons.
Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur
Page no. 23

24. Project of Marketing Management
Q-13 From where they were purchased their SIM card?
Purchase Place No. Of Respondence
Company Outlets 22
Dealers 28
Outlet preffered by customers to purchase the SIM card
Company's outlet/office, 22
Dealers, 28
Interpretation:
Out Of the 50 Respondence 22 Consumers purchase their SIM
cards from the Company Outlets and 28 Consumers purchases their SIM
cards from Dealers.
Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur
Page no. 24

25. Project of Marketing Management
Q-14 Factors influenced for purchasing their SIM cards?
Influences No. Of Respondence
Family members 15
Relatives 6
Advertisement 9
Friends 15
Company Representatives 5
Factors influance customers for purchasing SIMcard
15 15
16
14
12
9
10
8
6
5
6
4
2
0
Family member Relatives Advmnt Friends company's
representative
Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur
Page no. 25

26. Project of Marketing Management
Interpretation:
Out Of the 50 Respondence 15 consumer’s are purchases their
SIM card influenced by Family members,6 are influenced by their Relatives,
9 are influenced by advertisements, 15 are influenced by Friends and 5
consumer’s are influenced by Company’s Representatives. We are saying that
almost Consumers are influencing by Family Members and their Friends.
Q-15 How many consumers are using SIM card under the age of 16?
Company’s Name No. of users
Vodafone 0
Airtel 1
Idea 0
BSNL 1
RIM 1
TATA 1
Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur
Page no. 26

27. Project of Marketing Management
Brand of SIM card selected by customers falling under
the age group '0 to 16'
4
3
2
1 1 1 1
1
0 0
0
VODAFONE AIRTEL IDEA BSNL RIM TATA
Interpretation:
Out Of the 50 Respondence 4 consumers are under the age of
16.Out of them 1 consumer using Airtel,1 is using BSNL,1 is using RIM and
1 consumer is using TATA.
Q-16 How many consumers are using SIM card under the age group of 17-
25?
Company’s Name No. of users
Vodafone 1
Airtel 1
Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur
Page no. 27

28. Project of Marketing Management
Idea 2
BSNL 5
RIM 2
TATA 1
Brand of SIM card selected by customers falling under
the age group '17 to 25'
6
5
4
2 2
2
1 1 1
0
VODAFONE AIRTEL IDEA BSNL RIM TATA
Interpretation:
Out Of the 50 Respondence 12 consumers are under the age
group of 16-25.Out of them 1 consumer using Vodafone, 1 is using Airtel, 2
are using Idea, 5 are using BSNL, 2 are using RIM and 1 consumer is using
TATA.
Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur
Page no. 28

29. Project of Marketing Management
Q-17 How many consumers are using SIM card under the age group of 26-
35?
Company’s Name No. of users
Vodafone 6
Airtel 1
Idea 0
BSNL 0
RIM 1
TATA 0
Brand of SIM card selected by customers falling under
the age group '26 to 35'
8
6
6
4
2
1 1
0 0 0
0
VODAFONE AIRTEL IDEA BSNL RIM TATA
Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur
Page no. 29

30. Project of Marketing Management
Interpretation:
Out Of the 50 Respondence 8 consumers are under the age group
of 26-35 .Out of them 6 consumer using Vodafone, 1 is using Airtel and 1 is
using RIM.
Q-18 How many consumers are using SIM card under the age group of 36-
45?
Company’s Name No. of users
Vodafone 0
Airtel 3
Idea 0
BSNL 5
RIM 1
TATA 1
Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur
Page no. 30

31. Project of Marketing Management
Brand of SIM card selected by customers falling under
the age group '36 to 45'
8
6
5
4
3
2
1 1
0 0
0
VODAFONE AIRTEL IDEA BSNL RIM TATA
Interpretation:
Out Of the 50 Respondence 10 consumers are under the age
group of 36-45 .Out of them 3 consumer using Airtel, 5 are using BSNL, 1 is
using RIM and 1 consumer using TATA.
Q-19 How many consumers are using SIM card under the age group of 46-
55?
Company’s Name No. of users
Vodafone 6
Airtel 3
Idea 2
Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur
Page no. 31

32. Project of Marketing Management
BSNL 3
RIM 1
TATA 0
Brand of SIM card selected by customers falling under
the age group '46 to 55'
8
6
6
4
3 3
2
2
1
0
0
VODAFONE AIRTEL IDEA BSNL RIM TATA
Interpretation:
Out Of the 50 Respondence 15 consumers are under the age
group of 46-55 .Out of them 6 consumers are using Vodafone,3 consumer
using Airtel, 2 are using IDEA,3 are using BSNL and 1 is using RIM.
Q-20 How many consumers are using SIM card above the age of 56 years?
Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur
Page no. 32

33. Project of Marketing Management
Company’s Name No. of users
Vodafone 0
Airtel 0
Idea 0
BSNL 1
RIM 0
TATA 0
Brand of SIM card selected by customers falling under
the age group 'More then 56'
8
6
4
2
1
0 0 0 0 0
0
VODAFONE AIRTEL IDEA BSNL RIM TATA
Interpretation:
Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur
Page no. 33

34. Project of Marketing Management
Out Of the 50 Respondence 1 consumer is above the age of 56
and he is using only BSNL SIM card.
Q-21 How many Respondence falls under the professionals and which SIM
card
using by them?
Company’s Name No. of users
Vodafone 3
Airtel 2
Idea 4
BSNL 1
RIM 1
TATA 1
Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur
Page no. 34