Content Marketing Mistakes - Report 2013. 100 first hits on Google searching for Content Marketing Mistakes - Summarized, Analyzed and Narrated by Daniel Garplid at 100FirstHits.com

1. CONTENT
MARKETING
2013
MISTAKES

2. TOP 10
Content Marketing Mistakes
2013
#
3 #4
No Target
Poor Channels Score: 334
2
#
Not Enough Content
Score: 447
12% of Tot.
9,3% of Tot.
#5
Score: 303
Poor Content
Quality Score: 487
8,4% of Tot.
Content Not Shareable
Score: 283
14% of Tot.
7,9% of Tot.
1
#
No Clear
Goals
#6
Score: 274
7,6% of Tot.
#7
Score: 257
Score: 748
21% of Tot.
7,1% of Tot.
Score: 257
Score: 257
7,1% of Tot.
#
No Relevant Metrics
7,1% of Tot.
10 9
#
#
8
Not Involving Other
Departments
No Call To Action
Loudspeaker

3. MISTAKE
#1
No Clear
Goals
Score: 748
21% of Tot.
As Winston Churchill said - "He who fails to
plan plans to fail". Creating content without a
specific goal and a plan is waste of time.
Content Marketing Mistakes Report 2013
by Daniel Garplid. (daniel@100FirstHits.com)

4. MISTAKE
#2
Poor Content
Quality
Score: 487
14% of Tot.
Content marketing is NOT about producing
massive amounts of blog posts, whitepapers,
product stories or anything that is boring or not
truly helpful for your audience.
Content Marketing Mistakes Report 2013
by Daniel Garplid. (daniel@100FirstHits.com)

5. MISTAKE
#3
Poor
Channels
Score: 447
12% of Tot.
The main mistake is putting too much focus on
one particular channel, most often the corporate
blog. You need to consider more channels.
Content Marketing Mistakes Report 2013
by Daniel Garplid. (daniel@100FirstHits.com)

6. MISTAKE
#4
Not Enough
Content
Score: 334
9,3% of Tot.
Good quality content takes time to create.
Time management is cruical for success, unless
you throw more money at the problem.
Content Marketing Mistakes Report 2013
by Daniel Garplid. (daniel@100FirstHits.com)

7. MISTAKE
#5
No
Target
Score: 303
8,4% of Tot.
No one wants general content. There's no
way you can please everyone with one
broad piece of content.
Content Marketing Mistakes Report 2013
by Daniel Garplid. (daniel@100FirstHits.com)

8. MISTAKE
#6
No Relevant
Metrics
Score: 283
7,9% of Tot.
A common content marketing problem is that
content creators focus on the wrong metrics
like number of words written per day,
number of comments on blog posts
etc., instead of real metrics.
Content Marketing Mistakes Report 2013
by Daniel Garplid. (daniel@100FirstHits.com)

9. MISTAKE
#7
Content Not
Shareable
Score: 274
7,6% of Tot.
Content Marketing Mistakes Report 2013
by Daniel Garplid. (daniel@100FirstHits.com)
You need to create content that people
WANT to share. You also need to
make it simple to share.

10. MISTAKE
#8
Not Involving Other
Departments
Score: 257
7,1% of Tot.
The worst thing that can happen when not
involving other departments in your content
marketing initiatives is mixed messages for
customers. No consistency.
Content Marketing Mistakes Report 2013
by Daniel Garplid. (daniel@100FirstHits.com)

11. MISTAKE
#9
No Call To
Action
Score: 236
6,6% of Tot.
Content marketing materials need a call to
action. The whole purpose is to
sell more without selling.
Content Marketing Mistakes Report 2013
by Daniel Garplid @ 100FirstHits.com

12. MISTAKE
#10
Score: 234
6,5% of Tot.
The Loudspeaker
Problem
Talking too much without listening. Make
sure your content isn’t yet another
sales pitch.
Content Marketing Mistakes Report 2013
by Daniel Garplid. (daniel@100FirstHits.com)

13. Go and Get Your copy of
Top 10 Content Marketing
Mistakes Report 2013!
Free of charge.
http://www.100firsthits.com/bi/content-marketing-mistakes.html
Content Marketing Mistakes Report 2013
by Daniel Garplid. (daniel@100FirstHits.com)

14. CONTENT
MARKETING
2013
MISTAKES

15. CONTENT
MARKETING
2013
MISTAKES