1. By Matthew Scott (8474) - Media Studies - Sheldon School
(66613) Music Magazine

2. Questionnaire results and Audience
Identification
Gender – Profile data
The gender of my music magazine is as follows below: This won‟t have that much
effect on the target audience without being discriminative to people. When I complete my
music magazine because of the results I got towards the gender – This shows it is easier
to ask and be more related to what I am doing. The results I will get for my favourite
music magazines will be more target at males so when I complete my final music
magazine I will use this genre in order to attract my final music magazine to my final
music magazine products/magazine in order so they are related so the music magazine is
sold.
No. of People
Male 16
Female 9 Male
Female
Male 64%
Female 26%
1. Questionnaire Results Charts

3. Questionnaire results and Audience
Identification
Age – Profile data
When I asked the age of my questionnaires I found that is was mostly from 13-16. This is
the best target audience because it relates to the target audience because Is near my target
audience so I can relate with them people so I can deliver and make it easier to attract the
music magazine to this target audience. This therefore is the target audience I will be
attracting so I will have do it in order to attract to my final music magazine as this is the
main target audience from all my other results in order to get the correct data that I want.
The statistics are from where the other information come from the profile data. 13-16 are
easier for me to ask and 21-65 is also possible but there are not as much of the target
audience to ask.
Age
0-12
13-16
17-20
21-25
13-16
26-35
36-50
Over 50
2. Age – Profile Data

4. Questionnaire results and Audience
Identification
Preferred Music Genre
When I asked what the preferred target audience was for my music magazine I found that
“Rock” was the first one and it come up the top with 8 out 25 votes (32%) on the
Questionnaire. This has brought to the conclusion that the correct music genre for this
target audience should be rock. I should attract to the main target audience in order so
people become interested in the music magazine because their genre fits the target
audience in order so they buy the music magazine. All three of the girls choose Classical
so I should definitely not choose this because it won‟t attract it to the target audience. Pop
is the next one so It could be similar. Indie all come from boys so I could also do this in
order to attract it to my music magazine.
Preferred Genre of Music
8
7
6
Number of 5 Pop
Questionnaire Entry's
4
3 Classical
2
1 Rock
0
Techno
Indie
Alternative/ Other
Type of Music
3. Preferred Music Genre

5. Questionnaire results and Audience
Identification
How often do you read a music magazine?
After asking how often do you read a music magazine I mostly got the answer “Never”.
Therefore because of this I must have asked the wrong type of people that read music
magazines. When I do my final music magazine I will aim at the target audience that do
read music magazines and get rid of all the rest. Because the next one is “Every
Month”, therefore I will sell a issue of my music magazine every month so the target
audience get to read the magazine as much they want and the music magazine sells.
However there are also a lot of people who like to read music magazines every so often
so when I complete my final music magazine I won‟t do a carry on as many people like
reading at different times. I will do this so it is easy to pick up so the target audience read
and be interested in the music magazine. you read a (Music
How often do
Magazine)?
Every day
Other time scale:
Every three (3) days
Every 6 months
Every week
Scale of time Every month
Every fortnight
Every week Every month
Every day Every 2 months
0 5 10 15 Every 6 months
Amount of Questionnaire
people ticked
4. How often do you read a music magazine?

6. Questionnaire results and Audience
Identification
Price of Music Magazine willing to be paid
When I asked the price the target audience would be willing to pay I found that the majority
would be willing to be £2 - £3.99. This is a reasonable price and It will be better to keep the price
to these guidelines as more of the target audience will be attracted to buying the music magazine.
A lot of people put £0 - £1.99 when I do my final music magazine analysis I won‟t put this price
on cheap music magazine issues because I will lose money because it is to cheap even though
there are a lot of sales. I think £4 - £4.99 is to much as there are not many people will pay this as
it is expensive and £5 is also far to much. £2 - £3.99 also has a lot of people being allowed to pay
this and it is reasonable price without losing money because of it being to expensive so when I do
my music magazine analysis, so I will put in this bracket in order to get magazine sales at the best
possible price. Price willing to be paid
£5 +
£0 - £1.99
£4 - £4.99
Amount £2 - £3.99
would be £2 - £3.99 £4 - £4.99
paid £5 +
£0 - £1.99
0 2 4 6 8 10 12 14
Amount of Questionnaire
5. Price of Music Magazines people ticked

7. Questionnaire results and Audience
Identification
Number of pages
The number of pages in a music magazine is important because it determines what type of read
the reader will have. From the questionnaire I found out that most people would like their music
magazine pages from 51-70 long whether if it is long, short, detailed or not. This means the music
magazine would have contain quite a lot of pages across a lot of music magazine pages however I
think I can fit this in, so the target audience don‟t get put off or bored of the music magazine.
Number of pages wanted in a Music
Magazine
Number of
pages
0-50
51-70
71-100
101-150
200 +
6. Number of pages wanted in Music Magazine

8. Questionnaire results and Audience Identification
What kind of adverts or features would you like to see on a music magazine Front
Cover?
The adverts and sell lines telling the reader about the music magazine are very important in order
to attract the target audience. The main preference on the music magazine is “New Music
Albums” when I do my music magazine I will do this in order to attract it to my final target
audience so they become interested in the music magazine because it is about the topic that they
like this allows me to use advertising spaces in my music magazine in order to attract it to the
target audience. Also the next one is games as competitions is still high I could also do this in
order to attract it to my target audience by putting in a question which could be used in order to
attract it to my target audience. Also the TV/ Film reviews needs to put on in order to attract the
target audience and everything else in order to encourage the music magazine to be brought by
the target audience. The rest of the features also need to attract to attract the audience
identification. What kind of features or things/ sell lines and
adverts would you like to see in a new Music
Magazine coming out
New music ablums
Competitions
TV/ Film reviews
Gigs/ Festivals Fashion
Features of
Music Games
Fashion
Magazines Gigs/ Festivals
New music ablums Technolgy
Competitions
0 1 2 3 4 5 6 7
People of who voted for
7. What kind of Adverts do the target audience want to see

9. Questionnaire results and Audience
Identification
How many people currently read music magazines?
To find out how many people currently read music magazines I used a question to find out many
people buy music magazines. Most people have answered that they do not buy music magazines.
This could be because I asked a group that does not buy music magazines. I also asked what type
of music magazines people currently buy if they do – which the table shows not many could not
answer. The answers help me show what kind of contrasting music magazines my target audience
likes so I can attract it to my music magazine. From the answers I got a few answers “VIBe” so I
will also do this in order to attract it to my target audience. I also had one answer from
Kerrang, as these were from my contrasting music magazines analysis, I will do this in order to
attract it to my target audience. Do you currently buy music
magazines?
20
15
No
10
Yes
5
0
No Yes
8. Do you currently buy music magazines?

10. Questionnaire results and Audience
Identification
What kind of feature would you like to read in a music magazine?
Understanding what features and content is in the music magazine is one of the most important
factors in order to attract the target audience in order to buy the music magazine because that is
one of its main points/ purposes. As you can see the biggest proportion is “Gigs Guide” so when I
do my final music magazine I will put Gigs Guide in the music magazine because it is what my
target audience wants so I can attract it to my final target audience. This also tells me that the
target audience likes to listen to live music and therefore I will do this in order to attract it to my
target audience. Also I will put reviews because the target audience also wants to see this in order
to attract more sales, I could also review the gig guide the reviews in order to attract the target
audience. What kind of feature would you like
to see within a Music Magazine?
News and updates
Interviews
Reviews
Gig Guides
Competitions
Up and Coming
9. Do you currently buy music magazines?

11. Questionnaire results and Audience
Identification
Do you enjoy reading music magazines?
Here I found out do people enjoy reading music magazines. I found out that most people do enjoy
reading music magazines so If it was not for the brief I would do my magazine on music. This
shows that most people enjoy reading music magazines. This tells me I will not have to do as
much advertisement in order to attract the music magazine to my final target audience. The
people that say they don‟t enjoy reading music magazines won‟t be part of music magazine target
audience because they do not enjoy reading music magazines so I will not include this In order to
attract it to my target audience. Because most people enjoy reading them I just need to attract it in
order to get my target audience like reading the final music magazine. The answers on the
questionnaire show a lot than one big music magazine so my new music magazine has to try and
offer more than them, features or Do you enjoy reading music
content. magazines?
16
14
12
10
8 Yes
6 No
4
2
0
Yes No KERRANG!
10. Do you enjoy reading music magazines?

12. Questionnaire results and
Audience Identification
What is your favourite magazine and why?
I asked the question “What is your favourite music magazine and why?”, these where the
responses above. As you see there were a lot of comments based on the front cover features of the
music magazine. The answers and other answers that are shown tell me a lot about what people
prefer so I can contrast it to my music magazine. I found out that Kerrang from one of comments
said „KERRANG!‟ looks really exciting and writing font really gets my attention”. This shows as
it is a similar target audience when I was contrasting the music magazines I found this, so I will
make it a exciting font in order to attract my target audience which is similar to the KERRANG
target audience. The answers show a lot about the features which creates a identify with audience
which encourages the bond between reader and magazine creator. I will use all the responses in
order to help me to attract to my target audience to my music magazine.
11. What is your favourite music magazine and why? Matthew Scott