DigiPak Research

2. SIMILAR PRODUCT 1: FRONT COVER
Album Name –
handwriting
style font –
bold colour –
unusually
larger font
than the artist
name.
White
background –
makes the
photograph of the
artist stand out
and a focal point
for the viewer.
Photograph of
artist taking up
the majority of
the album front
cover – main
focus
Artist name – same
handwriting style font as
album name – bright gold
writing – small size font

3. SIMILAR PRODUCT 1: BACK COVER
Song
tracks
listed in
similar font
used on
front cover
–
continuity
– placed in
an
interesting
way
Photograph
of artist –
takes up
half the
album back
– focal point
Copyright – bottom left
corner – small font
Illustrations which link
with the bright colours
used on the front cover
- continuity
Record
Company
logo – small –
bottom of the
CD
Barcode –
bottom
right hand
corner
Use of
white
background
– same as
front cover
– makes
the images
stand out –
focal point.

4. SIMILAR PRODUCT 1: INSIDE COVER
Similar Illustrations to
the back cover of the
album - continuity
Photograp
h of artist
–
branding
– takes up
majority of
left inside
cover –
focal point
White
background
again
Artist Name – branding –
repetition of artist name for
viewer to remember
Image – hands
joined together
– letters spell
the album title repetition
Same image
as on the CD
but in colour to
blend with the
colour image
on the left hand
side - continuity

5. SIMILAR PRODUCT 1: ALBUM BOOKLET
Title –
‘Prologue’
Album
booklet
also
includes:
Repetition of
colourful
illustrations from
the back and
inside cover –
continuity – album
theme – bright
colours represents
pop culture –
genre of music
- Lyrics to
songs
- Credits
The artist explaining the
making of her album –
personal – exclusive
extra for those who have
bought the album
White
Background
- continuity
Signed by artists name
– same handwriting
font used in rest of
DigiPak – personal
touch for her fans

6. SIMILAR PRODUCT 2: FRONT COVER
Artist name –
male – blue font
colour – large font
size – top of the
album cover
White
background –
colour and
images stand
out
Image of the
artist – easily
recognisable –
branding –
association with
the album and
songs – centre
of the album
cover – focal
point
Name of the album
in the centre of the
album cover – in
between the image
of the artist – less
bold than the artist
name.
Exclusive promotion –
‘Includes the No.1
single…+ lyrics’
Background image – simple
– doesn’t draw attention
away from the artist

7. SIMILAR PRODUCT 2: BACK COVER
White
Background continuity
Song tracks –
placed in an
interesting
way, like bricks
on a wall –
continues
colourful
theme of front
cover
Copyright –
small font –
bottom of album
cover
Same
backgroun
d image as
front cover
– continuity
- theme
Record Company
logos – small in size
– at the bottom of
the album cover
Barcode in
the bottom
middle of the
back cover

8. SIMILAR PRODUCT 2: INSIDE COVER
Artist name
and album
name – bold
white font –
stands out
Same
theme
as on
front and
back of
album.
Same theme
as on front
and back of
album
Same blue
colour as
the font of
the artist
name on
front cover –
continuity –
theme

9. SIMILAR PRODUCT 2: ALBUM BOOKLET
Song
name in
same
style as
album
name on
front
cover –
links them
together
in
audience’
s mind continuity
Song lyrics –
exclusive extra
with album
Credits to
everyone
who
helped with
the album
Number of images of
the artist – branding
Album booklet
also includes:
- Message from
artist – ‘thank
you’
The word ‘credits’
in same style as
the album name –
repetition continuity

10. SIMILAR PRODUCT 3: FRONT COVER
Artist Name –
bold font – block
letters stands out
– large size – top
of the album –
clear to the
viewer.
Background
image –
landscape with
mountains –
links to album
title
Name of the
album – block
font – link to
the album title
– smaller size
font than artist
name – white
against orange
background –
stands out.
M, kml
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11. SIMILAR PRODUCT 3: BACK COVER
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nm.
Ml,
M, kml
n,m,
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12. SIMILAR PRODUCT 3: INSIDE COVER
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nm.
Ml,
M, kml
n,m,
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13. SIMILAR PRODUCT 3: ALBUM BOOKLET
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jnkl
nm.
Ml,
M, kml
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14. SIMILAR PRODUCT 4: FRONT COVER
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nm.
Ml,
M, kml
n,m,
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15. SIMILAR PRODUCT 4: BACK COVER
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nm.
Ml,
M, kml
n,m,
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16. SIMILAR PRODUCT 4: INSIDE COVER
jnkl
nm.
Ml,
M, kml
n,m,
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17. SIMILAR PRODUCT 4: ALBUM BOOKLET
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nm.
Ml,
M, kml
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18. SIMILAR PRODUCTS CONCLUSION
Similarities:
Originality: