3. ABOUT ‘HEAT’ MAGAZINE
Editor: Lucie Cave
Categories: Entertainment
Frequency: Weekly
Publisher: Bauer Media Group
First Issue: February 1999
Country: United Kingdom
Language: British English
Website: www.heatworld.com
Heat magazine is aimed at woman.
5. OWNERSHIP – WHO PUBLISHES
THE MAGAZINE?
Other Titles they publish:
Who Publishes the Magazine?
A German company called
Bauer Media Group publishes
„Heat‟ magazine weekly as of
February 1999.
6. ABOUT BAUER MEDIA
•Europe‟s largest privately owned
publishing Group.
•Sister company of H Bauer
Publishing, publisher of the UK's biggest TV
listings, Take a Break and Bella.
7. WHAT SECTORS OF THE MAGAZINE
INDUSTRY DO THEY DOMINATE?
They have the Outdoor
First Magazine Published most Motoring
magazines in Motorcycling
these
categories: Angling
Women's
8. BAUER MEDIA COMPANY IS
PRIVATELY OWNED, NO PARENT
COMPANY
•Bauer Media is privately owned.
•Expanded horizontally and joined the Bauer Media Group
in January 2008
•Two main divisions – Magazines and Radio
10. HOW HAS THE MAGAZINE
EXPANDED DIAGONALLY?
•First issue in 1999, but changed
and remarketed in 2000.
Annual in
2007
Launched on 25th
September 2007
Launched on
22nd May 2007
Merchandise
launched in 2003
11. Logo – indicates to
website: www.heatworld.com
audience how they Twitter and
brand themselves Facebook pages
Different pages to Can be a member
navigate to
Treats for
the
subscribers
Latest news stories
Advert aimed at
Latest news stories that are different to those in the magazine target audience
13. Links to other pages
Videos that will interest the Search Bar
target audience
Different news stories & things that
may interest people
14. HOW DOES THE MAGAZINE MAKE
USE OF NEW MEDIA TECHNOLOGIES
AND SOCIAL MEDIA?
Stories that are
breaking
news, Updated
Daily.
Twitter page, live
updates with
Behind the scene television
video updates of: programmes
•Interviews (such as big
•Photoshoots brother)
15. Holds all
the recent
updates
and news
stories.
Photos, vide
os and
„check us
out‟ – trying
to get you Sponsored links that the target
to subscribe audience might be interested in
16. Advert targeting woman audience
News stories
that you might
be interested in.
Live updates
whilst TV
programmes
are running
Celebrity gossip people might
be interested in
18. HOW DOES THE MAGAZINE PROMOTE
THE OTHER ASPECTS OF ITS
BUSINESS WITHIN ITS PAGES?
Other
magazines that
Bauer owns
Promoting
the radio
station in
different
sections of
Getting people to the magazine
visit the website
19. HAS THE MAGAZINE CREATED A
BRAND FOR ITSELF?
Promotes lifestyle and image.
the exercise DVD promotes the
“Heat” style body,
Through radio there is a Heat “style” of music
Website means reading Heat can become a daily
event with instant access.
20. ANALYSIS OF THE FRONT
COVER, CONTENTS, EDITORS LETTER
AND FEATURE PAGES
21. FRONT COVER
Plugs
Masthead
Conventions
Cover Line
Bleeding
22. CONTENTS PAGE
Issue
Different
sections to
target Main Stories
audiences with pictures.
Plugs
23. EDITORS LETTER
There is no editors letter within „Heat‟ magazine. This is
because its for the working class and it is more general.
Heat magazine is aimed at woman aged 16-35 who are obsessed with celebrity gossip. Typical heat readers are in their mid twenties – social butterflies with a career that’s on the up. It was firstly made to be a general interest entertainment magazine, but went under revamp and changed in to a woman’s entertainment magazine.
A German company called Bauer Media Group publishes ‘Heat’ magazine weekly as of February 1999. They also publish a range of other magazines, such as woman’s and men’s entertainment, men's lifestyle, gardening, transport, football, golf, pets and motorcycling.
Bauer media iseuropes largest privately owned publishing group, it is sister company of H Bauer publishing, which publishes the UK’s biggest TV listings such as ‘take a break’ and ‘Bella’.The worldwide circulation of Bauer media groups magazine titles amounts to around 38 Million magazines per week. Bauer started in the UK with the launch of ‘Bella’ in 1987, and expanded in the UK with the purchase of Emap consumer media and Emap radio in 2008, which helped it become the biggest publishing group in the UK.Has offices in 16 countries, including the UK, Mexico, Hungary, USA, Germany and France.
Have many different categories in which they create magazines. The biggest categories are outdoor, motoring, motorcycling, Angling (fishing) and Woman’s.The first magazine published by ‘Bauer Media’ was angling times – but the first magazine published in the UK was Bella.
Bauer media was privately owned, so does not have a parent company. This means that they are independent. Expanded horizontally and joined the Bauer Media Group in January 2008There are Two main divisions within the bauer media group and these are Magazines and Radio. This means Bauer is targetting different groups of people.
The magazine has expanded diagonally in many different ways. Firstly, merchandise was launched in 2003 due to the magazines success, current items that carry the ‘heat’ name is an exercise DVD, called ‘get that celeb look’ and also a set of mini books called ‘say what’ were released which contained quotes said by a celebrity popular at that time, most known is Gareth gates. In 2007, an Annual was launched, closely followed by the opening of heatworld – and heat video – on 22nd may 2007 and then heat radio on 25th September 2007.
Heat world.com was launched on 22nd may 2007, and was edited by julianlinley, who had been deputy editor of heat magazine for 5 years.The site is an online interpretation of the magazine, a mix of celebrity news, gossip and fashion. Heatworld does not replicate magazine content, and bases itself on video footage (the heat video page) and audio content, and also any breaking news goes up on there too.The site is advertising funded.
Launched on 25thseptember 2007.Can be listened to online or on freeviewtv.
Heat video comes along with heatworld.com. It consists of mostly news articles in video, and this is what the website bases itself around.
Promotes radio within the radio section, and also during the TV schedule, talks about heat radio on the page and gets people to listen to it. Promotes the website on the games page, saying you must go to the web page to check the answer – this gets more people onto the website. Promotes jobs within Bauer company – talks about other magazines owned by the company.
The front cover of heat promotes the brand of lifestyle and image that people should live,Through the radio, there is a heat style of music, branding what you should listen to The exercise DVD promotes the heat style of body, branding you to say what you should look likeThe heatworld.com means reading heat can be a daily event, with instant access and breaking news.
The front cover of heat doesn't use posed photographs as most do, but instead opts for paparazzi styled photographs of the celebrity that is featured in one of the main stories of the magazine. Mastheadin red to promote ‘heat’ and this stays the same each week.Cover line is about the ‘brand’ of the body type, trying to promote different body shapes and saying they’re okayConventions – body weight & celebrities(celeb gossip) Plugs – trying to draw the attention without giving away to much of the story – have to buy the magazine to read itColours and pictures are trying to help get the attention of woman who are the target audience of heat magazine
Different sections to target the audience that the magazine is aimed at. Easy, readable and accessableLarge date at the top so you know which issue it is and when the next one is published. Pictures to go with the main stories to catch your eye, and tells you which page its on so that you can get to it quicklyPlugs – short phrases about the story, but dont tell you what they are actually about.
Informal, not to anyone or from anyone.
There are four main cover stories, all about celebrities and their relationships. Also about the body types.
First Page – Words bleeding over pictures,Story goes over 2 pages in the magazine, the most important story of the week?