1. Music Video
Styles

2. Ok Go – Concept
• Song: Needing/Getting:
• This would be a concept video as they have recreated the way in which sound is
produced by using variety of materials to create instruments. These materials are set
out on a course. The car is what plays the sound by driving through the course
causing the various sounds to be produced and therefore creating music, for
example they have set out a series of bins at an equal distance to create a beat. In
order to do this the car is of course altered with a number of fittings to come into
contact with the improvised instruments. This therefore doesn’t follow a narrative
structure as it does not contain any form of story line that we as an audience can
follow. It therefore follows the lines of concept as it is primarily ideas put together
in order to create music.

3. Taylor Swift-Narrative
• Song: You Belong With Me
• This is clearly a narrative piece as the footage follows the story of the lyrics
of the song, a Hollywood theme of romance. The story is about a teen girl
whose crush appears not to take any notice of her. Taylor Swift, the lead
singer, is not actually singing in the video but instead takes the part of the
lead character of the teen girl; she is part of the story. This in itself points to
it being a narrative production and not a concept of performance video.

4. David Crowder band
• Song: How He Loves
• This would have to be a performance video as it is presented as though they are on
stage playing in front of a large audience. The setup is based in the basement or
attic of a house in the traditional fashion as seen at concerts. The concert feel means
it creates a strong performance feel even though the setting is in an attic or
basement of a house. The fact that the lead singer constantly breaks the forth wall
makes it feel more personal and therefore emphasises the feel of him performing at
a concert. It could be said that they are performing for a large audience on the web.