1. One man TV production
Leveraging new and social media
Sanjana Hattotuwa
TEDGlobal Fellow 2010
Editor, Groundviews (www.groundviews.org)
2. what is social media?
• Social media uses Internet and web-based technologies to transform
broadcast media monologues (one to many) into social media dialogues
(many to many). It supports the democratization of knowledge and
information, transforming people from content consumers into content
producers. (Wikipedia)
3. what is new media?
• New media is a term meant to encompass the emergence of digital,
computerized, or networked information and communication technologies.
• New media is not television programs, feature films, magazines, books, or
paper-based publications. (Wikipedia)
• But increasingly, old media is leveraging the web, Internet and mobiles in
generating and disseminating news and information.
4.
5. new media and foundations
• Blogs
• Social networks (Twitter, Facebook)
• Google Maps
• Mobiles: SMS, mobile photography and video
• And making this all possible is ADSL + 3G wireless broadband
6. what’s new
• Ubiquity of two way communications
• Addressable peoples, even those who IDPs or refugees
• Both news generation and dissemination leverages new media
• Disintermediated models vs. traditional media model
• Citizens as producers
• Low resolution content broadcast on high definition media
7. old media model
Event / Issue
Journalist
Mainstream
media Consumer
8. new media models
Event / Issue Consumer Citizen media
Journalist Mainstream Consumer
media
9. the revolution
Journalist Consumer
News as a package
Consumer /
Journalist
Witness
News as a conversation
12. readership and reach: web media
From 19 – 27 May 2010, Groundviews ran a special edition on the end of war in Sri Lanka.
Over this week alone, the site received over forty thousand readers and exclusively
featured over eighty-thousand words of original content, one video premiere, over
a dozen photos, generating over one hundred and fifty thousand words of
commentary. Tens of thousands more have read and commented on this content since.
23. curating news
• Buying fruits of vegetables • Curating news
• Check price • Check authorship
• Weigh it in one’s hands • Check for veracity, quality
• Is it accurate, fair, topical?
• Look at it from all angles
• What is the bias? Is it progressive?
• Look at it in context
• Select a few from many sources
• Look at a few, not just one
• Discard if out-dated information is
• Discard if old presented
• Be suspicious if it looks too good • Be cautious of unverified information
and breaking news
• Ascertain location where it was
produced • Is the producer local or foreign?
28. social networking: facebook reach with $0
Avg. FB account: 130 friends
Groundviews FB page has 1,810+ fans
Updates featured on ~236,000 FB accounts. Instantly.
51. FTP
• File Transfer Protocol (FTP) is a standard network protocol used to copy a file
from one host to another over a TCP/IP-based network, such as the Internet.
FTP is built on a client-server architecture and utilizes separate control and
data connections between the client and server
• FTP and HTTP file transfers have completely different purposes. FTP's file
transfer purpose is more or less for website maintenance and batch uploads,
while HTTP is for client-end work and for end users to upload things such as
movies, pictures and other files to the server.
53. enduring challenges
• Impartial, accurate coverage still vital, increasingly hard to ascertain
• Torrent of information, trickle of knowledge
• Veracity and verifiability
• Eye-witness accounts are partial, subjective
• New media / technology illiteracy even amongst journalists
• Apathy and animosity against citizen journalism
• Licensing and attribution of online content
54. key points: recap
• New technologies potentially give voice to all citizens
• Be sceptical of new information, but use new media to push and pull content
• Develop media literacy to embrace new technologies
